1. Sille Talvet 13.12.2013

3. VH marketing tools www.viahanseatica.info Via Hanseatica mobile application Via Hanseatica travel guide Via Hanseatica promotional map Via Hanseatica presentation in international fairs Matka, Finland Reisen, Hamburg Leisure without borders, St.Petersburg Via Hanseatica small promotional items FAM tours to tour operators FAM tour to journalists and VH main stakeholders

4. www.viahanseatica.info Ready by 15 th of January 2014 Webpage with general info Travel planner with over 700 objects, including also Events Predefined routes In 5 languages (EST; RUS; LAT; GER; ENG)

5. www.viahanseatica.info

6. Travel planner

7. VH mobile application (Android & iOS) In 5 languages (EST, LAT, RUS, ENG, GER) On-line and off-line modes Map with the same functions as web (with “near me” function) – Find object by categories and names – Find near-by objects – Select and save your favorite objects – Get information on objects and events (location, short description, opening hours) – Best objects shall be presented also with audio files View of pre-planned trip (using URL code) – no travel planning – Travelling by planned route – Finding other objects on the route Small phrasebook to help traveller in our region – Numbers, greetings, food, drinks, emergency etc. Info

8. VH mobile application (Android & iOS)

9. VH travel book Fictional story: Mark and Nadia with their children Alexander and Maria are travelling from St. Petersburg to Riga Includes sites, museums, accommodation and eating places. Describes activities, emotions and brings out the specifics of the place visited. Includes map, where all objects in the book are indicated (includes index for easier search) Includes information on TICs, tourism portals and emergency objects (police, hospitals etc.) Minimum 30 objects per country described in more detail Estonian writer: Sass Henno To be issued in 5 languages (EST, LAT, ENG, GER, RUS)

11. VH promotional map ENG GER RUS FIN EST LAT 7500

12. Participation in tourism fairs Presenting Via Hanseatica – MATKA (Helsinki, Finland) - 16 th – 19 th January 2014 – REISEN (Hamburg, Germany) – 5 th – 9 th February 2014 – Leisure without borders (St.Petersburg, Russia) – 3 th – 6 th April 2014 On a need basis we will take along materials of our network members. We also wait for proposals to make interactive sessions in fairs. Our partners shall take along Via Hanseatica materials to fairs not directly participated by VH (Balttour Riga, Tourest Tallinn, ITB Berlin etc, Adventure Vilnius, MITT Moscow).

13. Small promotional items

14. FAM tours for tour oprators 2 tours (each 3 days) – LAT-EST (Riga-Tartu) April 21 st -23 rd 2014 – EST-RUS (Tartu – Gatchina;St. Petersburg) April 24 th -26 th 2014 4 tour operator representatives per country

15. FAM tour for journalists and VH stakeholders LAT-EST-RUS (or RUS-EST-LAT) 6 days Early summer 2014 Approx 50-55 persons (depending on the bus) – approx 15 per country

16. Visibility Road signs – Approx 300 (100 in Russia – Approx 40 object signs (20 in Russia) – 22 info-boards (8 inRussia) And 9 info-terminals with www.viahanseatica.info (5 in Russia).www.viahanseatica.info

17. GOOD LUCK TO US! sille@gravitas.ee