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Innovations in Technology: Addressing the progressive needs of Faculty, Students, and Staff Ocean College Indiana University Carolynn Nath, Allison Jedinak,

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Presentation on theme: "Innovations in Technology: Addressing the progressive needs of Faculty, Students, and Staff Ocean College Indiana University Carolynn Nath, Allison Jedinak,"— Presentation transcript:

1 Innovations in Technology: Addressing the progressive needs of Faculty, Students, and Staff Ocean College Indiana University Carolynn Nath, Allison Jedinak, Debbie Deas, Melissa Borsz

2 The Changing Campus Culture When asked about the impact of the Internet on their college experience, 79 percent said that Internet has had a positive influence: 60 percent believe the Internet has improved their relationships with classmates; 56 percent believe it has improved their relationships with professors. Todays student are no longer the people our educational system was designed to teach. – Marc Prensky Its very serious, because the single biggest problem facing education today is that our Digital Immigrant instructors, who speak an outdated language (that of the pre-digital age), are struggling to teach a population that speaks an entirely new language. I would like to see professors try to integrate more technology into their courses…Then I had another professor who, not fearful of technology, integrated it into everything we were doing. He assailed my senses. He had clips from the Web. He did Google searches. He used PowerPoint. He showed video. – Jessica (millennial generation) ; Aviles, K., Phillips, B., Rosenblatt, T., & Vargas, J. (2005); Prensky, M. (2001); and Oblinger, D. (2003)

3 Meeting Agenda Guest Speakers 5 technological innovations affecting Ocean College (OC) (Blogs, Spam, Music Downloading, YouTube, Marketing OC) How do these impact the faculty, students, and staff Pros Cons Gathering more information Questions

4 Knowledge Base: Guest Speakers Edward Banning, Office of Campus Admissions Marcus Drake, College of Informatics Hope Anderson, Office of Judicial and Legal Affairs Amber Dillon, Information Technology Services Stephano Gonzalez, Campus Police Daniel Corbin, Department of Residence Life

5 Ocean University: 5 Hot Topics Technology Innovation on the College Campus We believe these are the top concerns universities and colleges are facing in the United States, its imperative we educate ourselves in order to understand our students and technological trends… 1. Spam and Email 2. Blogs and Blogging 3. Music Downloading 4. YouTube 5. Marketing Ocean College

6 Spam and Email What is a Spam? What are the affects of Spam? Why can I not get some of my email? What is a filter? Protect or to not protect… University implications

7 What is a Spam? The Start of Spam: The term spam is derived from the Monty Python SPAM sketch, set in a cafe where nearly every item on the menu includes SPAM luncheon meat. As the server recites the SPAM-filled menu, a chorus of Viking patrons drowns out all conversations with a song repeating "SPAM, SPAM, SPAM, SPAM... lovely SPAM, wonderful SPAM," hence Spamming" the dialogue. The excessive amount of SPAM mentioned in the sketch is a reference to British rationing during World War II. SPAM was one of the few foods that was widely available. Todays Spam : Is defined as the Unsolicited e-mail, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk e-mail. What are the affects of Spam? Spam's direct effects include, but are not limited to, the consumption of computer and network resources, the increasing cost in human time and energy, and ever growing attention of dismissing unwanted messages. Spam and Email

8 Why can I not get some email? If you are using campus email (Microsoft Outlook) then you have a spam folder which is located on your Mail toolbar (on the right hand side) labeled Junk E-Mail. What is a filter? Protect or to not protect… A filter helps reduce the amount of spam mail in your inbox. However, the filter will also move e- mails that are not screened as a normal or frequently viewed. This means you may have to check your Junk E-Mail in order to remove list-serve emails from being sent to spam. As well as personal emails that you have not initiated. Junk E-mail is the same as a SPAM folder or Filter

9 Spam and Email University implications: Faculty use and non-use of electronic mail: Attitudes, expectations, and profiles Faculty who perceive that technology plays a positive functional role in improving the instructional process are also the ones who feel that e-mail can function as an effective and appropriate communication tool for interacting with students. The results from this study illustrate that the availability of technology does not necessarily suggest its use. The potential user must see a clear advantage to the use of technology to use it. Mitra, A., Hazen, M.D., LaFrance, B., Rogan, R.G. (1999)

10 Spam and Email Final Thoughts… Legislation has been working hard to put in laws in affect to battle this issue. Email attachment sizes are increasing and maxing out in-boxes Costs are rising to increase the technology that block spam and other junk email Its important to clean our you spam and junk boxes on a regular basis and to remove emails that work mistakenly scanned there Do not use your campus email address for free items on the internet, purchases (other than for work), or raffles! This is the number one cause of filling your campus spam and junk email boxes

11 Bogs and Blogging What is a Blog? Who can blog? How does one blog? Do bloggers have options? Protect or to not protect… University implications

12 Bogs and Blogging What is a Blog? Definition: an online diary; a personal chronological log of thoughts published on a Web page; also called [Weblog], [Web log] Who can Blog? Anyone that has access to a computer can blog. Some websites have free blogging options and others can have paid subscriptions. Blogger.comhas a tutorial to guide you through the process. Other websites such as and Myspace, which our students and staff use, have blogging options. Many political figures, celebrities, faculty, and students are using blogs Students and staff working or studying abroad have reported back about their experiences Examples University of Chicago Faculty Blog Georgetown Faculty Blog Harvard Faculty Blog Virginia Commonwealth University University of Redlands

13 Blogs and Blogging Do bloggers have options? Protect or to not protect… Bloggers do have the option to keep their log of thoughts published both privately or publicly. Privacy preferences can be established so that the author can be notified and accept a reader of his/her blog. Some authors evoke their right to free speech and not establish privacy settings. However, there is a large population that is not educated about privacy settings for their blogs, so they do not activate them. This makes authors google-able. Which means if one goes to they can google a name and the authors blog would appear. Know your limits! Be cautious about your free speech! Faculty have lost tenure at their institutions because they violated their contract! On the Job Search? Employers have scanned bloggers postings before hiring! and Legal issues can arise on your campus Discussions of Student Trends in the Classroom can be viewed publicly!

14 Benefits of Blogging Fostering relationships with students and staff Creative expression and reflection For my students, the blogs offered a clear advantage over discussion forums because the blogs had greater sense of permanence. A wonderful thing happened – students weekly writings became longer and much more thoughtful. Students began commenting on each others blogs…and additional pieces of writing…began appearing on their blogs. Martindale & Wiley (2005) Blogs and Blogging

15 University implications: OC currently does not have any rules or polices outlined for campus about blogging. Faculty and staff may have departmental policies about speech and internet use, it is highly suggested that those are conversations within the work place We are currently work with IT and Campus Legal Services at OC to create these policies and guidelines Campus housing does have technology policies but these are limited to those designated areas Blogs and Blogging

16 Final Thoughts… The 1 st Amendment and Academic Freedom protects faculty, students, and staff. BUT it is IMPERATIVE that you know your campus and department policies so you are not violating your terms of employment. It is a way in which you can utilize technology in the classroom and for various assignments. With that, it is important to educate your students on the use and public view of blogs.

17 Music Downloads What is a Music Download? Who can Download? Downloading Music at Ocean College? Protected or not protected… University implications

18 Music Downloads What is a Music Download? A music download is a song or album available for downloading on the Internet. Downloading music first became popular with file sharing technologies such as peer-to-peer networks, with people breaking copyright laws by not paying for any of it. The Recording Industry Association of America (RIAA) claimed that this practice was hurting the music industry, and a series of law suits led to many of these networks being closed down. Those who support such technologies argue that the music industry said the same thing about recordable tapes and CDs, and even when recorded music came out as before then artists got their money through live performance, and that the industry should adapt to the advancements in technology rather than panicking and suing select individuals. Very little publishable academic research has been done to clarify this form of massive consumer behavior.

19 Music Downloads Download Providers: Napster Lime-Wire iTunes Rhapsody Morpheus URGE Ruckus KaZaa Grokster

20 Music Downloads Why does file size matter? The University of Tennessee at Knoxville has seen tremendous network- usage increases this year as well. Last spring, the university installed a new Internet pipe just for the dormitories; it ran at 85% of capacity until the end of the school year. "They came back this year and pretty much pegged it at 100 % right off the bat," says Dewitt Latimer, the director of information-technology infrastructure for the university system. These increases also cost the university more and more every year. The more people download the more man power is needed to develop assessment tools to scan for piracy.

21 Music Downloads Downloading Music at Ocean College? Protected OC currently has implemented policies and guidelines in place to protect its campus downloader's OC has options so you can download free anti-virus and filter software to protect your computer Not Protected… Public and work spaces at OC are not automatically set to protect your computer If you sign on the OC network, anywhere, and download illegally you could be held responsible! A Name you should know! Recording Industry Association of America (RIAA) Protects record companies Has been the forces which has removed all major-label songs from the file- swapping services while larger cases come to trial They are going after everyone! Legal Case: MGM Studios v. Grokster Directly relevant for colleges and universities Students have been major consumers of the movies and music that the entertainment studios have accused the file sharing companies, like Grokster, of permitting to be downloaded illegally They are now going after college and university communities for not acknowledging the issue

22 Music Downloads University implications: 1. Copying and sharing copyright-protected material could bear legal penalties. 2. The saturation of network resources makes it difficult to conduct essential business. 3. Utilizing host file servers to store illegally reproduced copyright-protected files makes the host (in this case OC) an accomplice to an illegal activity. 4. Security is compromised when file-sharing settings are enabled. 5. Misuse of university resources and enabling peer-to-peer (P2P) utilities on computers owned by OC (without justification or approval) could lead to disciplinary or legal action against the employee. The Q&A content of this web page will attempt to address each of these issues. If you have questions after reading this information, please contact the ITS Customer Support Center at 555-575-7700. To disable file sharing on your computer, please follow the instructions on our website: (select the link entitled disable file sharing located under critical updates). Sample Q& As Q. If someone at home uses my personal computer, and an NIU dial-up service, to download copyright-protected items, could I be held responsible? A. Yes. Q. Will disabling file sharing improve my computers performance? A. Yes! Q. If I download music from the Internet, am I doing something illegal? A. Possibly. Q. If I download files from the Internet, am I impacting OCs network? A. All activity impacts the network. File sharing has the potential to harm the network. All answers follow with a summarization to explain the implications or reasons Policies Adopted from Northern Illinois University

23 Final Thoughts… File sizes are increasing Costs are rising to increase bandwidth Downloading occurs to frequently in our work spaces Protect yourself! Follow the rules on and off campus! Music Downloads

24 YouTube What is YouTube? Who can view and use YouTube? YouTube at Ocean College? Classrooms, Residence Halls, and more… University implications;,70627-0.html,70627-0.html

25 YouTube What is YouTube? YouTube is a free service that allows users to upload, view, comment on, and share videos Currently, there are millions of videos available for viewing In April 2006, 350,000 videos were being posted daily to Over 70 million people access videos from the site daily Who can use YouTube? Anyone with access to the World Wide Web can use YouTube to view and share videos Users must set up accounts to post videos, but user accounts are not necessary for viewing

26 YouTube YouTube at Ocean College? YouTube can be used in a variety of ways to serve the needs of multiple campus populations Alumni Relations Gallaudet University Alumni Association Gallaudet University Alumni Association Azusa Pacific University Residence Halls Virtual Tours Marquette University Judicial Case Evidence Chads Drunk (explicit language) Chads Drunk The Room Classrooms Presenting research findings to larger populations Presenting research findings to larger populations Video Instruction & Integrated Learning Video Instruction & Integrated Learning Recruitment Virtual Tours & Promotional Videos Princeton University University of Derby Admissions Dickinson College Lubbock Christian University

27 YouTube University Implications of YouTube Benefits of YouTube Increased publicity with less cost than traditional means (printed publications, DVDs, etc.) Integrated and applied learning for students Investigation for judicial cases Limitations/precautions Class lectures have been posted without permission of the professors, which has lead to disciplinary action in some cases (including loss of tenure and termination) ( Having a broader audience for may make pranks more attractive (Village People Lecture Hall Prank, Prangstgrup – Reach! A Lecture Hall Musical Prank)Village People Lecture Hall PrankPrangstgrup – Reach! A Lecture Hall Musical Prank

28 YouTube Final Thoughts: Incoming college students are using this technology and will continue to do so as they look at and attend colleges and universities. In 2005, …57% of online teens create[d] content for the internet. That amounts to half of all teens ages 12-17, or about 12 million youth. ( Students, faculty, and staff must know their rights regarding video files on the internet YouTube policies Some argue that video recording a class violates the professors intellectual property rights. Other refute this idea but caution those who are posting videos to be aware of laws in their local jurisdiction regarding secret video tapes. (You May Have Been YouTubed)You May Have Been YouTubed

29 Marketing Ocean College Who is our market? What do statistics say? How do we market currently and how do we compare? University implications Strategic plan

30 Marketing Ocean College Oblinger, D.G. (2003) Who is our market? What do statistics say? In a study of how those age twelve to seventeen used the Web, researchers found that 94 percent use the Internet for school research and that 78 percent believe the Internet helps them with schoolwork. Among teens, instant messaging and e-mail seem to be natural communication and socialization mechanisms: 70 percent use instant messaging to keep in touch; 41 percent use e-mail and instant messaging to contact teachers or schoolmates about class work. Our incoming students are engrained into the internet culture Transfer and continuing education students are at this point too, or eager to learn They may not have time to visit prospective campuses They seek online information for these purposes

31 How do we market currently and how do we compare? Current: Paper Brochures and publications On-Campus visit days Online Campus photographs drafted building plans and floor plans Compare: Other institutions have online web cams of construction projects and various campus hot spots Virtual tours of campus and residence halls Online campus chats with admissions counselors Examples: Residence Halls Coastal Carolina University – Virtual tours of residence halls Campus Map and Online Virtual Tours New York University – Virtual Campus Map University of North Carolina – Charlotte Web cameras University of North Carolina Charlotte – Construction Webcams Admission Chats Southern Methodist University Marketing Ocean College

32 University implications Strategic plan Create virtual tour of campus and residence halls Partner with Upload videos of current students experiences in various degree programs Online tutorials for course registration, parking and transportation including maps and schedules Start initiatives to make portions of transfer student orientation online Increasing marketing of online and distance courses Marketing Ocean College

33 Final Thoughts… Market is changing Student demand is increasing Prospective employees are utilizing the same resources Marketing Ocean College

34 Gathering More Information Quick Resources: Chronicle of Higher Education Council on Law in Higher Education

35 Gathering More Information Spam and Email:,289142,sid4_gci938049,00.html (Defining university spam),289142,sid4_gci938049,00.html (Decreasing university spam) (Constitutional bill on Spam) (Spammers rights) (Stopping Spam-Article) (University task force on span) (University Spam filters) (Universities blocking spam- constitutional) (UK institutions dealing with spam)

36 Gathering More Information Music Downloading: (supreme court ruling) (Academic Freedom and Piracy) (Technology progression with our students) (Sharing Ambivalence) (RIAA and stopping file sharing on campus) (IT consultants on the internet) (Bandwidth issues on campus) (file sharing damages campus computers) (file sizes damaging campus computers) (federal implications and file sharing on campus) (legal/ethical implications on campus) (music deals and colleges) (downloading does not affect sales) (Penn State rules and usage) (Cornell Trial) (Stanford policies) (UNC employee download benefits) (Perdue discontinuing downloading) (United Kingdom Article)

37 Gathering More Information YouTube: (Appalachian State Recruitment Video) (Video Sharing) (Mirroring Universities after On-line Social Networks) (Using YouTube in the classroom) (Using YouTube for recruiting) (Classroom Pranks) (Classroom Pranks) (Classroom Pranks) (Classroom Pranks) (Duke Digital Initiative),9171,1569514,00.html (Time Magazine 2006 Person of the Year),9171,1569514,00.html (Video Sharing) (History of YouTube) 9fk-2Cdw&dq=intellectual+property 9fk-2Cdw&dq=intellectual+property (e-book: Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity)

38 Gathering More Information Marketing on campus: (If Higher Education Listened to Me…) (Understanding the New Students) %20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf %20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf (Digital Natives, Digital Immigrants) (Engage Me or Enrage Me What Todays Learners Demand) (CampusTours) (Online campus tours across the United States) (The Role of Student Affairs in Distance Education: Cyber-Services or Virtual Communities)

39 Questions? Thank you to the faculty, participants, and guest presenters who have shared their research and experiences on these hot topic issues involving technology on the college campus!

40 References Begun, B. & Stroup, K. (2000). Campus Tours 1.0. Newsweek, 136 (18), p. 97 Carlson, S. (2001). Colleges Use Panoramic 'Bubble' Images T0 Showcase Campuses Online. Chronicle of Higher Education, 47(28). p.A37. Chickering, A.W., & Ehrmann, S.C. (1996). Implementing the seven principles: Technology as lever. AAHE Bulletin [Electronic version]. Retrieved on February 11, 2006 from Chickering, A.W., & Reisser, L. (1993). Education and identity. San Francisco: Jossey-Bass. Ehrmann, S.C. (1999). Technology's grand challenges. Academe, 85, 42-46. Evans, Nancy J., Forney, D.S. & Guido-DiBrito, Florence (1998). 1st Edition. Student Development in College. Theory, Research and Practice. Jossey-Bass Publishing. Flowers, L., Pascarella, E., & Pierson, C. (2000). Information technology use and cognitive outcomes in the first year of college. Journal of Higher Education, 71(6), 637-667. Green, K. C. (2004). Campus computing 2004: The 15th national survey of computing and information technology in American higher education. Encino, CA: Campus Computing. Joinson, A.N., & Dietz-Uhler, B. (2002). Explanations for the perpetration of and reactions to deception in a virtual community. Social Science Computer Review, 20(3), 275-289. Jones, S. (2002). The internet goes to college: How students are living in the future with today's technology. Retrieved on February 13, 2007 from Martindale, T., & Wiley, D. A. (2005). Using weblogs in scholarship and teaching.TechTrends, 49(2), 55-61.

41 Mitra,A., Hazen, M.D., LaFrance, B., Rogan, R.G. (1999) Faculty use and non-use of electronic mail: Attitudes, expectations and profiles. Journal of Computer Mediated Communication, 4 (3). Nelson Laird, T.F. (2004). Surfin with a purpose: Examining how spending time online is related to student engagement. Student Affairs Online, 5(3) [Electronic version]. Retrieved on February 13, 2007 from Nelson Laird, T.F., & Kuh, G.D. (2004). Student experiences with information technology and their relationship to other aspects of student engagement. Paper presented at the Annual Meeting of the Association for Institutional Research, May 30 - June 3, 2004. Oblinger, D.G. (2003). Boomers, gen-xers, & millennials: Understanding the new students. Educause, 38, 37-47. Oblinger, D.G. (2004). The next generation of educational engagement. Journal of Interactive Media in Education, 2004 (8), 1-18. Read, B. (2006, January 20). Think before you share: Students online socializing can have unintended consequences. The Chronicle of Higher Education [Electronic version]. Retrieved on February 13, 2007 from Read, Brock. Think Before You Share: Students online socializing can have unintended consequences. The Chronicle of Higher Education, Volume 52 (20), January 2006. Schweitzer, S. (2005). Fisher College expels student over website entries. The Boston Globe. Retrieved February 13, 2007, from Treuer, P. & Belote, L. (1997). Current and emerging applications of technology to promote student involvement and learning. New Directions for Student Services, 78 (Summer). San Francisco: Jossey-Bass. Turkle, S. (1995) Life on the screen: Identity in the age of the internet. New York: Touchstone. Terian, T. (2003). Technology and the College Admissions Process. District Administration. 39 (2), p. 22. References

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