1. United States Standards Strategy United States Standards Strategy March 8, 2005 Presented by Stephen P. Oksala and Mary H. Saunders Representatives of the United States Standards Strategy Committee An Introduction to the United States Standards Strategy A presentation to the ANSI Organizational Member Forum

2. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 2 Background / History The ANSI Board initiated a coordination and development effort in 1998, in response to challenge from Ray Kammer, then Director of the National Institute of Standards and Technology  First ever National Standards Strategy for the United States was approved by the ANSI Board of Directors in August 2000

3. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 3 Background / History (continued) "The proof of a strategy is in its execution."  ANSI was responsible for tracking implementation efforts. Strategy called for a periodic review  In May 2004, the ANSI Board formed a committee to undertake the review and revision of the existing Strategy  ANSI serves as the coordinating body for the review and revision efforts

4. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 4 Background / History (continued) The Committee has suggested renaming the “NSS” as the “United States Standards Strategy” (USSS)*  in recognition of globalization and the need for standards designed to meet stakeholder needs irrespective of national borders.  to reflect a standardization environment that incorporates new types of standards development activities, more flexible approaches and new structures. * Committee also renamed from “NSSC” to “USSSC”

5. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 5 U.S. Standards Strategy Committee National Priorities Chair: Mr. Steve Lowell (U.S. Department of Defense) International Chair: Mr. Bill Primosch (National Association of Manufacturers) Education and Training Chair: Mr. Don Purcell (Catholic University) Funding, Patents and IPR Chair: Mr. Jim Shannon (National Fire Protection Association) Introductory text Chair: Mr. Jim Thomas (ASTM International) UNITED STATES STANDARDS STRATEGY COMMITTEE Chair: Mr. S. Joseph Bhatia (Underwriters Laboratories) More than 100 persons have been directly involved in either the Committee or its subgroups

6. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 6 Purpose of the U.S. Standards Strategy To strengthen the standards system of the United States and all who benefit from it  Paints a broad picture of the standardization landscape as it stands today  Sets down a statement of purpose, ideals and a vision for the future To establish an architecture or framework for achieving goals related to  the competitiveness of U.S. industry and vitality of the U.S. economy  achieving a balanced global trading system To serve as a counter-balance to the standards strategies of other nations

7. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 7 Purpose of the Strategy (continued) Canadian Standards Strategy A blueprint for the future structure of standardization activity in Canada. Its purpose is to provide direction and leadership on how to use standardization to best advance the social and economic well-being of Canadians in a global economy. The U.S. Standards Strategy is an effective counter-balance to the standards strategies of other nations

8. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 8 Purpose of the Strategy (continued) Chinese Standards Strategy Included in the goals are efforts to improve, within 15 years, the international competitiveness of China’s technical standards and therefore increase the international market share of Chinese products. The U.S. Standards Strategy is an effective counter-balance to the standards strategies of other nations

9. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 9 Purpose of the Strategy (continued) German Standards Strategy Recognizes Germany as the export “world champion,” and the leading exporter of technology. States that “... whoever makes the standards controls the market.” The U.S. Standards Strategy is an effective counter-balance to the standards strategies of other nations

10. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 10 Highlights from draft revision – Intended Audiences Each strategic initiative and tactic calls out assignments for specific audiences, including  Standards developers  Consortia  Public interest organizations and consumers  Industry  Government (federal, state and local)  Subject matter experts  ANSI

11. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 11 Highlights from draft revision – Guiding Principles Standards should meet societal and market needs and should not be developed to act as barriers to trade Strategy endorses globally accepted standardization principles  Transparency  Openness  Impartiality  Effectiveness and relevance  Consensus  Performance-based  Coherence  Due process  Technical Assistance  Flexible  Timely  Balanced

12. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 12 Highlights from draft revision – Strategic Vision Internationally,  Universal application of globally accepted principles  Government use of voluntary consensus standards  A diverse and inclusive system that supports flexibility  Sectoral approach to standards that meet global needs  Effective use of electronic tools to facilitate production and dissemination of global standards Nationally,  Cooperation to reduce redundancy and overlap  Public and private sector management recognition and support for standardization efforts  Responsive system to address national needs, threats and goals

13. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 13 Highlights from draft revision – Twelve Strategic Initiatives Participation of government Importance of health, safety and the environment Responsiveness to consumer interests Globally accepted principles for standards development Government use of standards to meet regulatory needs Preventing the use of standards as technical barriers to trade Outreach to promote consensus-based, market-driven processes Efficiency in development and distribution of standards Cooperation and coherence within the U.S. system Standards education as a high priority Stable funding models for the U.S. system Response to emerging national priorities and converging/ cross-cutting technologies

14. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 14 Highlights from draft revision – Major themes that may be of interest to the OMF Access and inclusivity Global trade and market access Coherence and global relevance Optimizing interactions in the standards-setting infrastructure Education and outreach

15. United States Standards Strategy United States Standards Strategy – Discussion of Major Themes – Access and Inclusivity

16. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 16 Access and Inclusivity Promoting a market-driven approach to standards Imperatives for Action  Endorsement of a sector-focused, market-driven approach to standardization  Rapidly changing environment New organizations New modes of operation New methodologies  Increasing awareness of the importance of standardization  Emerging national priorities require new standardization activities

17. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 17 Access and Inclusivity Strategies and Tactics Discussed Stakeholders should  reinforce support for the sectoral approach to standards development  encourage standards developers to address the need for standards concerning both emerging and converging technologies Continue to improve the process and tools for the development and distribution of standards  Utilize technology to further improve issues such as timeliness, relevancy and compatibility

18. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 18 Access and Inclusivity Strategies and Tactics Discussed (continued) Address the need for standards in support of emerging national priorities  Seek early collaboration among all stakeholders  Promote information-sharing to minimize overlap and duplication  Agree to seek (as appropriate) global solutions to national priorities

19. United States Standards Strategy United States Standards Strategy – Discussion of Major Themes – Global Trade and Market Access

20. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 20 Global Trade and Market Access Relationship of standards and government trade policy; reducing trade barriers through standards Imperative for Action  Technical standards are becoming more prominent as potential barriers to market access for products and services  Need to give more attention to impact of standards on market access work more closely with government to address concerns

21. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 21 Global Trade and Market Access Strategies and Tactics Discussed Educate and raise stakeholders’ awareness of the importance of the relationship between market access issues and trade Promote the consistent worldwide application of internationally recognized principles in the development of standards Work to ensure voting procedures in international bodies do not limit consideration of U.S. views Encourage U.S. and foreign governments to adapt compatible approaches to using standards to meet regulatory goals

22. United States Standards Strategy United States Standards Strategy – Discussion of Major Themes – Coherence and Global Relevancy

23. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 23 Coherence and Global Relevancy Promoting the interests of U.S. industry and other stakeholders in domestic, regional and international standards-setting forums Imperatives for Action  Investment by public and private sectors in the development of global standards is directly related to the health of the economy  There is no single approach to standardization that can be handed down to fit all needs A market-driven, sectoral approach allows interested parties to address their own issues, develop efficient working methods that fit the problems at hand, and foster both innovation and competition.

24. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 24 Coherence and Global Relevancy Strategies and Tactics Discussed Consider health, safety and the environment while ensuring that the resulting voluntary consensus standards not only meet public objectives, but also add value Improve the responsiveness of the standards system to the views and needs of consumers Call upon industry and government to coordinate and promote the consistent application of internationally recognized principles of standards development

25. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 25 Coherence and Global Relevancy Strategies and Tactics Discussed (continued) Strengthen outreach programs to promote understanding of how voluntary, consensus-based, market-driven sectoral standards processes can benefit businesses, consumers and society as a whole Promote cooperation and coherence to mitigate non-value- added duplicative efforts, eliminate redundancy and avoid overlapping or conflicting standards

26. United States Standards Strategy United States Standards Strategy – Discussion of Major Themes – Optimizing Interactions in the Standards-Setting Infrastructure

27. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 27 Optimizing Interactions in the Standards-Setting Infrastructure Opportunities to influence congressional and government policy Imperatives for Action  Users of standards are demanding a system that can produce and deliver standards with maximum efficiency and minimize cost  Intellectual Property Rights (IPR) and copyright issues are a major concern for stakeholders IPR is a critical element of the business models of certain standards developers  Need to address issues such as financial support, funding, and the sustainability of SDO business models

28. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 28 Optimizing Interactions... Strategies and Tactics Discussed Work to ensure a common governmental approach to the use of standards worldwide as a tool for meeting the needs of regulatory agencies  Encourage the consistent interpretation and application of principles such as those in the WTO TBT Agreement and the Decision on Principles for the Development of International Standards Raise the awareness (i.e., educate) of legislators so that public policy can more accurately reflect  the importance of voluntary consensus standards  the breadth of the total standards system  ongoing support for the National Technology Transfer and Advancement Act (P.L. 104-113)

29. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 29 Optimizing Interactions... Strategies and Tactics Discussed (continued) Maintain stable funding models for the U.S. standardization system

30. United States Standards Strategy United States Standards Strategy – Discussion of Major Themes – Education and Outreach

31. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 31 Education and Outreach Influencing international, national and regional standard setting organizations Imperatives for Action  More users of standards are aware of their importance to trade issues and market forces than ever before Outreach and technical assistance programs are very important  There is still a need to raise awareness of standards and conformity assessment issues within corporate sectors government academic institutions

32. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 32 Education and Outreach Strategies and Tactics Discussed Establish standards education as a high priority within the United States private, public and academic sectors  Raise awareness of the linkage between standardization and the economic impact on a national economy  Develop or enhance standards education programs, particularly those at universities and colleges  Support a communications network for standards education programs Promote the consistent application of internationally recognized principles in the development of standards  Example: WTO Agreement on Technical Barriers to Trade

33. United States Standards Strategy United States Standards Strategy – Next Steps –

34. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 34 Next Steps Goal is to increase mutual awareness and understanding  Engage in an open dialogue  Ask/answer questions  Discuss how to become actively engaged in the review/revision process and implementation activities If the USSS is to happen, there must be a partnership forged between U.S. industry, government, and standards developers  ANSI hopes to be the catalyst to facilitate the forging of that alliance Working together we can achieve results that would not be possible otherwise

35. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 35 Next Steps (continued) All interested parties will be requested to determine appropriate implementation actions that address the tactical initiatives  ANSI will work with its member forums and governance bodies to develop appropriate implementation strategies  The Interagency Committee on Standards Policy will consider what steps can be taken to support the USSS strategies and initiatives relevant to the federal government  Various industry sectors (e.g., aerospace, automotive, IT, etc.), are in the process of developing their own strategic standardization plans. The goal is to ensure that those plans support or are in harmony with the USSS vision

36. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 36 Next Steps (continued) Progress must be measured  A “short list” of significant actions is being determined and will be tracked  ANSI will serve as the mechanism to coordinate, integrate and report all progress at regular intervals The Strategy will need to be revisited and reevaluated

37. An Introduction to the United States Standards Strategy March 8, 2005 | ANSI Organizational Member Forum Slide 37 Timeline Anticipated schedule (subject to change based on input received)  Early March 2005 Public Review and Comment period begins  March 29 – 30, 2005 Sector caucuses (consortium and manufacturers)  April 15, 2005 (9:00 am – noon) Public Forum in Washington, DC  May 2005 Seek approval of the ANSI Board of Directors

38. United States Standards Strategy United States Standards Strategy Reference Material www.ansi.org/nss (link to the National Standards Strategy for the United States - first edition) www.ansi.org/nss www.ansi.org/usss (link to a fact sheet on the current revision process, the draft text – when available – and information about the U.S. Standards Strategy Committee) www.ansi.org/usss

39. United States Standards Strategy United States Standards Strategy Points of Contact Questions and Additional Information Ms. Frances E. Schrotter American National Standards Institute 25 West 43 rd Street, Fourth Floor New York, NY 10036 T: 1.212.642.4934 F: 1.212.398.0023 E:fschrott@ansi.org Mr. Joseph Tretler, Jr. American National Standards Institute 25 West 43 rd Street, Fourth Floor New York, NY 10036 T: 1.212.642.4977 F: 1.212.398.0023 E:jtretler@ansi.org www.ansi.org/nss | www.ansi.org/usss