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RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB.

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Presentation on theme: "RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB."— Presentation transcript:

1 RAB ezAuction Revenue Solutions from RAB RAB ezAuction Revenue Solutions from RAB

2 2 Clients use proceeds to subsidize new campaigns or enhance existing schedules Listeners save money Your station sells/auctions products or services, generating ad revenue

3 Choose a format … –Auctions Station establishes opening bids, bid increments and the timeframe for each item featured on the program Listeners bid over the phone and/or online for a given item. –Shopping Shows Station establishes a price (65 to 75% of retail) for each item featured on the program Listeners buy directly over the phone and/or online No bidding Getting Started …

4 Getting Started Most programs are a combo of auction and shopping show. Station features items in a weekly or monthly program Event shows also work well –Quarterly or seasonal Direct phone calls and Internet Effective administration is one of the largest hurdles

5 Before You Begin Designate an auction administrator Train staff Set business hours Set certificate expiration date Establish return policy Provide cash drawer and system for managing receivables

6 Working with clients As part of your proposal … Set the dollar value needed for campaign Suggest products or services Establish % of advertiser credit Detail any restrictions Set the time frame for item sale Close Before the auction … Set in-store signage and/or display Place promotional support: promos, billboards, Double-check details of inventory item Communicate with in-store sales staff

7 Suggestions for Doing It Better New business only 50% of the schedule Select items you know will sell well – shop for your listeners Consider general certificates whenever possible Require management review before finalizing any agreement Apply credit only after an item is paid for

8 Suggestions for Doing It Better Sales –Credit can be pre-established or based on the selling price of the item. Consider 85% advertiser credit Place minimum beginning price at 70% of retail value Manage risk and exposure –Keep one rate card No negotiation on rate Consider certain restrictions to avoid trading more valuable inventory –Limit clients a seller can have on the show –Consider an auction billboard promos –Help your retailers feature auction items –Dont accept distressed inventory

9 Suggestions for Doing It Better Other Ideas –Number certificates and make them look valuable –Set a use by date (60 days) –Use customer address to identify successful bidders –Keep your auction open 24/7 –Dont set prices too low

10 ezAuction is the complete, affordable solution for managing your station's auction or shopping show! ezAuction includes... A customizable online auction Fully scalable Complete tracking/administration Multiple payment methods Multiple delivery options Complete sales guide Ongoing support RAB ezAuction

11 Getting Started is Easy RAB can help transform your auction into a powerful revenue-generating tool with online software, support and complete training. For a complete demonstration or more information, call RAB at


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