1. 1 Three On-Demand Wins Stations in an On-Demand World Dennis Haarsager, May 20, 2006

2. 2 Average Station Metro Cume February Nielsen estimates

3. 3 February 17, 2009 Analog TV Broadcasting 1939-2009

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5. 5 Whats a GM to do?

6. 6 401(k)/TIAA-CREF Seminar Next Door

7. 7 Our Digital Strategy: 1995

8. 8 Our Digital Strategy: 2005

9. 9 Reality: 2006 blinkx.tv DIRECTV ODEO

10. 10 On-Demand Win #1 Give existing viewers more More depth More quantity A permanent archive Enhances revenue from: Memberships Grants Tax-based sources Paid access

11. 11 On-Demand Win #2 Build significance as community aggregator Distribute for education, 501c3 orgs, government Portal for citizen content Enhances revenue from: Grants Tax-based sources Underwriting Production

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13. 13 CPB TV primetime study

14. 14 On-Demand Win #3 Grow audiences for public service content beyond recycling broadcast Hitchhike on 3 rd party brands Not all our viewers are watching us Enhances revenue from: Underwriting Paid access Non-broadcast memberships B2B sources

15. 15 Jerry Garcia on change… Somebody has to do something, and its just incredibly pathetic that it has to be us.

16. 16 Contact information Dennis L. Haarsager, Associate VP & GM Educational & Public Media Washington State University Edward R. Murrow Communications Center PO Box 642530 Pullman, WA 99164-2530 Contact info: haarsager.org/contact Weblog: technology360.com Open Media Network: omn.org