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THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired.

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Presentation on theme: "THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired."— Presentation transcript:

1 THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired

2 What happens when things get free?

3 Waste is Good

4 Alan Kay, Xerox PARC (1972)

5 Waste Transistors

6 Waste Storage Over megabytes (and counting) of free storage so you'll never need to delete another message (Remember Your mailbox is full? What was that about?)

7 Waste Bandwidth

8 For the first time in history, complexity is free

9 Scarcity Abundance

10 Scarcity Abundance

11 Scarcity Abundance

12 Scarcity Abundance

13 Scarcity Abundance

14 The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News Biz Week PBS NPR MNSBCMTVCBS News CNN Money TelegraphCBC.caSydney Morning Herald SJ MercChic TribReutersIHTWSJEconomistFTESPN Post- Gazette PR Newswire

15 Scarcity =

16 Abundance =

17 Scarcity: Guess

18 Abundance: Measure

19 Scarcity: NO

20 Abundance: YES

21 BUSINESS MODEL ROI MemoWell figure it out ScarcityAbundance

22 RULES Everything is forbidden unless it is permitted Everything is permitted unless it is forbidden ScarcityAbundance

23 SOCIAL MODEL Paternalism (we know whats best) Egalitarianism (you know whats best) ScarcityAbundance

24 DECISION PROCESS Top-downBottoms-up ScarcityAbundance

25 MANAGEMENT STYLE Command and Control Out of Control ScarcityAbundance

26

27 Blog: thelongtail.com


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