1. ECOTOURISM: Growing With Nature Poverty Alleviation and Environmental Conservation By: Dr. Mina T. Gabor Chairman, Ecotourism Society of the Philippines Foundation President, Philippine Small and Medium Business Development Foundation, Inc. Honorary Consul, Republic of Maldives

2. Travel is fundamentally an emotional human experience MR. S. KAMEDA JAPAN Airlines, 1975

3. Welcome to the World of Ecotravel

4. Based on the generally accepted definition: Ecotourism is responsible travel to natural areas that will encourage environment education, appreciation and conservation, in order to sustain and improve the lives of the local community.

5. Early in 1992 Healey suggested the following clarificatory definitions Nature/Eco/Sustainable Tourism Definitions 1.Nature Tourism denotes all tourism dependent on natural resources. 2.Ecotourism – denotes nature tourism that is responsible, conserves the environment, and sustains the well being of local people 3.Sustainable tourism denotes all types of tourism, whether natural or human resources that contribute to sustainable development.

6. NATURE BASED ECOTOURISM N B E

7. Factors that Led to Ecotourism Early writings on conservation and travel began to appear in the 70’s. Peter Thresher in 1972 and later David Western and Wesley Henry in 1979 suggested that tourism in national parks need not conflict with conservation uses. These three authors were all working in Kenya where tourism to national parks was already attracting significant foreign exchange.

8. In 1981 Thresher wrote his groundbreaking article on the economics of a lion in 1981. He concluded that over it’s lifetime a lion will draw US$ 515,000.00 in foreign exchange alive and well for wildlife viewing. In contrast its value was only US$ 8,500.00 as a hunting or sport resource and up to US$ 1325 as a commercial skin.

9. In the late 1980’s a number of trends coalesced. These new trends were also reflected in conservation reports, such as Elizabeth Boo’s 1990 report “Ecotourism: Potentials and Pitfalls”. Karen Ziffer’s Ecotourism: The Uneasy Alliance stated that ecotourism’s goal is to capture a portion of the global travel market by bringing visitors to natural areas and using the revenues to fund local conservation and local economic development.

10. Early Tourism Market The early ecotourism marketplace were the Galapagos Islands, Costa Rica, Kenya and NEPAL. In fact some of these places argued they were already using ecotourism principles for 20-30 years before we even began to use the word ecotourism. In 1991, the Ecotourism Society in the U.S. was founded and defined ecotourism as “responsible tourism to natural areas that conserves the environment and sustains the well being of local people”.

11. In 1992 the Philippines recognizing the importance of Ecotourism Bidded to host World Expo 2002 with the theme”Ecotourism Growing with Nature”

12. In 1998 The United Nations Declared 2002 as the : INTERNATIONAL YEAR OF ECOTOURISM

13. Environmental Impact The environmental impact of tourism development in natural areas is cause for serious concern. In some popular destinations, the natural attractions of the area- animal habitats, forests, reefs and wetlands – have been destroyed due to overbuilding and irresponsible development. But today, many tour operators in destinations as diverse as Sabah, China, Philippines, Brazil, Belize and Antarctica are realizing the value of conservation and are working to improve the environment. Ecotravelers can encourage those efforts by learning more about the environmental impact of tourism and by making informed travel choices that support conservation and preservation of the natural wonders of the earth.

14. What you can do to help preserve the environment Choose destinations that are not overcrowded or overdeveloped. Select responsible tour operators and guides who are aware of environments concerns and who contribute financially to conservation and preservation efforts. Seek out responsible, environmentally-sensitive accommodations Follow all advisories, rules and regulations regarding protected areas, water sources or wildlife habitats. Take nothing in with you and leave behind only footprints. If reviewing wildlife, never touch, chase or harass animals or marine life. Support the work of conservation and preservation organizations.

15. GLOBAL TOURISM TRENDS According to the World Tourism Organization (WTO) a total of 924 million tourists visited various destinations worldwide in 2008. Total foreign exchange receipts (excluding airfares) was about US$1.02 trillion. 30% of world export services Of these numbers, nature travel or ecotourism as it is commonly called now, accounted for 20-30% of travelers.

16. Stimulus to Travel Australia - $900 to qualified families, “AUSTRALIA” movie “Greatest Job in the World” New Zealand - $5.0 mill for Auz incentives Vietnam – 50% discounts; VAT reduction; VOA + exempt China – Travel Coupons = domestic focus India – Visit India 2009 = Buy 1 get 1 free

17. Japan – “Have more Fun” FIT China, Taipei, HGK Singapore – “Fly on US” ½ mill free tickets Chinese Taipei – Free gifts, vouchers, tickets Thailand – MegaFam trip; “Amazing Value” MICE

18. Philippine Forecasts

19. Where is the Customer?

21. National Tourism Policy Act 2009 1Tourism Promotions Board (TPB) (Philippines Convention & Visitors Corp) Market & Promote Philippines 2Tourism Infrastructure & Enterprise Zone Authority (TIEZA) (Philippines Tourism Authority) Designate, regulate, & supervise Tourism investment projects in Enterprise Zones

22. Employment Source: WTTC Jan 2009

23. Barriers to Travel 1 Deters me From visiting 3 Does Not affect My decision Ranking Terrorism 1.89 2 Consider Changing Destination Infectious diseases 1.91 Racial discrimination 2.10 Natural disaster 2.18 Airport delays & hassles 2.40 1234512345 Source: Visa+PATA Travel Survey 2009

24. ECOTOURIST PROFILE Gender: Mostly male Age: young (89%) 35-54 years old Education: university graduate Income: high income bracket Trip duration: 8-14 days

25. Environmental Factors Influencing Travel Decisions Factors Beautiful Landscape Water Quality Unspoiled Nature Air Quality Old Customs Architecture Percentage 51% 27% 23% 22% 16% 13% Source: The Environment & Travel Perception, WTTC-WTO-Earth Council

26. MARKET FOR ECOTOURISM ASIA IS FIRST AND FOREMOST INTRAREGIONAL

27. ASIAN ECOTOURIST Will travel in larger groups Will demand higher degree of comfort than the western ecotourists Will be more interested in ecotour day trips while lodging and dining in comfortable resorts

28. ECOTOURISM AND POVERTY Wild and natural areas are normally surrounded by marginal land and marginal communities. strict limits to encroachment low volume/high volume Example: High volume/day excursions international agencies are increasingly looking to tourism to assist in poverty alleviation Example: assets of the poor include wildlife and culture creation of employment at all skill levels extent of linkages to existing local economy extent of local/non-local ownership of tourist enterprises (small scale and low risk)

32. Some positive news for consumers DISCOUNTING

33. PHILIPPINES: Keeping Pace with Sustainable Ecotourism Development 7,107 islands 5 th in the world and 2 nd in Asia in terms of endemic animals 25 th in the world and 8 th in Asia among plant-rich nations 17,500 kms. Of coastline Philippines is part of the coral triangle together with Indonesia and Malaysia 30 million hectares of terrestial and wetland ecosystems 110 diverse dialects

34. Total visitor arrivals to the Philippines as of December 2008 was 3.091 million of these 22% were nature-based ecotourism travellers or around 660,000 and still growing.

35. Whale Shark Capital of the Philippines Time Magazine: “ The Best Animal Encounter Destination in Asia” 2004 Donsol once a sleepy town from the province of Sorsogon, south of Manila, now registers 11,000 tourists with P50 million in earnings. The main draw to visitors 65% foreigners are the whale shark (Rhincodon Typus) locally known as Butanding, (not only to see but to have a chance to swim with the so-called giants of the sea. First sighting in 1998 President Ramos issued an E.O. banning the taking, catching, selling, purchasing, poisoning, transporting or exporting of the whale sharks and manta rays. The “Butanding” Ecotourism Development project was soon established. DONSOL

36. When looking for accommodations, note that a good ecolodge should: Provide comfortable rooms and common areas that reflect local designs and heritage Offer a natural setting that has been carefully preserved retaining indigenous landscaping Use local, sustainably harvested and/or recycled building materials. Purchase foodstuffs from local farmers, ranchers and fishermen. Use renewable energy and environmental sensitive water and waste disposal systems. Offer many opportunities for interaction with local owners, managers, staff and guides. Employ and train local workers. Offer a variety of excursions and educational materials to natural and cultural sites. Support and be supported by the local community and businesses.

37. What you can do to help sustain local economies Choose locally-owned and operated lodges, hotels and tour guides. Support tour companies and accommodations that employ local people and purchase local products. Eat in local restaurants and shop in local markets. When purchasing souvenirs, support the work of local craftspeople and artisans. Pay access fees to protected sites. Your money supports local efforts to conserve those areas. When paying local people for their goods or services, make every effort to offer a fair price.

38. What you can do help preserve the culture Seek out tour operators and accommodations that are sensitive to the local culture Educate yourself about your host country’s customs before travelling. Remember that you are a guest and behave accordingly. In many countries, modest dress is important. Check local conventions and dress appropriately. Be sensitive to where, how and when you take photographs. Always ask first. Be respectful of local people’s peace, privacy and land. Ask permission before entering buildings, shrines or sacred areas. Learn a few words of the language and use them when meeting people. Speaking to local people in their language will demonstrate your respect for their culture. Attend local cultural events. Your support helps performers preserve their heritage. Learn more about the cultural impact of tourism and how to travel responsibly.

39. Asian Pent Up Desire to Spend Branded Goods Luxury products Medical Tourism Gaming & Entertainment Art & Culture Sports TOURISM

40. A New Thriller in Manila SUSTAINABLE COMMUNITY TOURISM