Presentation on theme: "Success for You and Your Dealers Are you leading or following? Success for You and Your Dealers Are you leading or following? Camp – April 2013 Dr. Michael."— Presentation transcript:
Success for You and Your Dealers Are you leading or following? Success for You and Your Dealers Are you leading or following? Camp – April 2013 Dr. Michael Stachiw Dede Hoffmann
This presentation, along with a library of marketing resources are available electronically at: www.feeddealer.com/library
FeedDealer.com “Marketing Co-op” Who are we? Working group of ex-Purina employees who bring 100+ years agriculture, animal industry & marketing experience Includes the following individual companies: Strategic Mapping & Data Services LLS (SM&DS) Priority One Inc. Wordscapes LLC SecurityCamerasMO.Com Format International, Inc. Customers vary from Land O’Lakes Purina Feed, non-profits, individual Purina dealerships, entrepreneurs and small business.
FeedDealer.com What we do Traditional Print Materials - Postcard, brochure, flyer, invoice stuffers, ads, Loyal Customer cards, etc – design, print & distribute E-Blasts/E-Newsletters Website construction, hosting & promotion Branded smart phone apps Provide FREE mailing labels from Purina database Surveys - know your customer & their needs Customer data mapping Demographic studies/information for store location Marketing Partner
Purina Database E-Mails & Addresses As a Purina sales representative (or as Purina dealer) you have access to the Purina Rewards database through the proxy services of Strategic Mapping & Data Services LLC.
Mailing Labels –Center point ZIP Code –Search radius We’ll print & mail to you Purina Database Address Labels We will use the same center point zip code for eblasts
Coupons, Letters Customer or Prospect Letters Coupons
Postcards, In Store Coupons Valued Customer, Thank you for your business! On your next visit to our store, bring in this coupon and receive a FREE bag of product shown! Mazuri Product _______________________ Bag Size ______________________ ______________________________ Dealer Signature Valid Thru 12/30/11 19764 IL Route 9 Pekin, IL 61554 (309) 925-3111
Web/Internet & Traditional Marketing Web/Internet marketing need never forget its linkage to more traditional methodologies, or your efforts will surely fail, or at the very least be rendered ineffective. Web/Internet marketing need never forget its linkage to more traditional marketing methodologies, or your efforts will surely fail, or at the very least be rendered ineffective. -– Dr. Mike Stachiw -– Dr. Mike Stachiw
But we’re not into “electronic” Don’t abandon your traditional marketing mix Use a piece you already have as an eblast Do not need a website to do eblast Do the math... PostcardEblast 1000 addresses/emails Postcard-creative$100$100 Print, labels, labor$1.32@ Postage$.33@$60 Total to 1000 $1,750$160 Per Piece$1.75$0.16 Break even92 emails
And, guess what... Send up to 5000 emails for ZERO - $0 additional cost!
Eblast Open Rates How do you track the success of mailings? Traditional mailings, success = 2-5% response How do you track the success of eblasts? Open Report Number sent, percent opened No added cost – goes w/eblast send
Have a website, with email addresses Place your email and web site address on all traditional correspondence (bill of lading, bills, business cards, etc.) Place your web address (and possible e-mail address) delivery trucks, building fronts, and similar billboards Also on yellow page ads, newspaper ads, etc. Website Promotion Using Traditional Marketing