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1 Operations Management
Process Strategy Chapter 9 PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 7e Operations Management, 9e

2 Operations Management
Process Strategy Chapter 9 PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 7e Operations Management, 9e

3 Outline GLOBAL COMPANY PROFILE: DELL COMPUTER CO.
FOUR PROCESS STRATEGIES Process Focus Repetitive Focus Product Focus Mass Customization Focus Comparison of Process Choices PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

4 Outline - Continued PROCESS ANALYSIS AND DESIGN SERVICE PROCESS DESIGN
Flow Diagrams Time-Function Mapping Process Charts Service Blueprinting SERVICE PROCESS DESIGN Customer Interaction and Process Design More Opportunities to Improve Service Processes SELECTION OF EQUIPMENT AND TECHNOLOGY PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

5 Outline - Continued PRODUCTION TECHNOLOGY Machine Technology
Process Control Vision Systems Automated Storage and Retrieval System Automated Guided Vehicle (AGV) Flexible Manufacturing Systems (FMS) Computer-Integrated Manufacturing (CIM) PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

6 Outline - Continued TECHNOLOGY IN SERVICES
ENVIRONMENTALLY FRIENDLY PROCESSES PROCESS REENGINEERING PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

7 Learning Objectives When you complete this chapter, you should be able to : Identify or Define: Process focus Repetitive focus Product focus Process reengineering Service process issues Environmental issues PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

8 Learning Objectives - Continued
When you complete this chapter, you should be able to: Describe or Explain: Process analysis Service design Green manufacturing Production technology PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

9 “How can we make the process of buying a computer better?”
Dell Computer Company “How can we make the process of buying a computer better?” Sell custom-build PCs directly to consumer Integrate the Web into every aspect of its business Operate with six days inventory Build computers rapidly, at low cost, and only when ordered Focus research on software designed to make installation and configuration of its PCs fast and simple You might begin the discussion of Dell Computer Company by asking: Why do they operate in this fashion? What is their mission?” PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

10 Fit of Process, Volume, and Variety
Process focus projects, job shops,(machine, print, carpentry) Standard Register Repetitive (autos, motorcycles) Harley Davidson Product focus (commercial baked goods, steel, glass) Nucor Steel High Variety One or few units per run, high variety (allows customization) Changes in modules Modest runs, standardized modules Changes in attributes (such as grade, quality, size, thickness, etc.) Long runs only Mass Customization (difficult to achieve, but huge rewards) Dell Computer Co. Poor strategy Low-Volume (Intermittent) Repetitive Process (Modular) High-Volume (Continuous) It may be most useful to begin discussion of this slide with the repetitive process since most students seem to have a concept of an assembly line. Once the repetitive process is introduced, one can then view changing one of the parameters, volume or length of run, and argue the need for process- or product-focus systems. Once the three types of processes have been introduced, it is probably useful to discuss precisely why the low-volume/long run, and high-volume/short run options are usually poor choices. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

11 Production Process Flow Diagram
Shipping Customer Customer sales representative (take order) Prepress Department (Prepare printing plates & negatives) Printing Department Collating Department Gluing, binding, stapling, labeling Polywrap Department Purchasing (order inks, paper, other supplies) Vendors Receiving Warehousing (ink, paper, etc.) Accounting Information flow Material flow The most important point illustrated by this slide is that process design entails both material flow and information flow. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

12 Process Strategies Involve determining how to produce a product or provide a service Objective Meet or exceed customer requirements Meet cost & managerial goals Has long-run effects Product & volume flexibility Costs & quality This slide can be used to introduce the concept of trade-off in process design. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

13 Types of Process Strategies
Process strategies that follow a continuum Within a given facility, several strategies may be used These strategies are often classified as: Process-Focused Repetitive-Focused Product-Focused Continuum This slide can be used to begin discussion of two points: - one seldom employs a pure process strategy (process, repetitive, or product) - but rather a strategy which has elements of each of the pure strategies - i.e., practical strategies lie along a continuum. - one seldom employs only a single strategy. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

14 Process-Focused Strategy
Facilities are organized by process Similar processes are together Example: All drill presses are together Low volume, high variety products ‘Jumbled’ flow Operation Product A Product B 1 2 3 Other names Intermittent process Job shop You can use this slide to introduce a discussion of process-focused strategy. Examples are suggested in the following slide or may be requested of students. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

15 Process Focus It is probably most useful to introduce process focused production systems by example. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

16 Process-Focused Strategy Examples
Bank © 1995 Corel Corp. Machine Shop Hospital PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

17 Process Focused Strategy - Pros & Cons
Advantages Greater product flexibility More general purpose equipment Lower initial capital investment Disadvantages High variable costs More highly trained personnel More difficult production planning & control Low equipment utilization (5% to 25%) Select one of the examples you have presented of process-focused strategy, and ask students to identify the sources of advantage and disadvantage. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

18 Repetitive Focused Strategy
Facilities often organized by assembly lines Characterized by modules Parts & assemblies made previously Modules combined for many output options Other names Assembly line Production line You can use this slide to begin your discussion of repetitive strategies; the next suggests additional characteristics; the slide following that, some examples. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

19 Repetitive Focus PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

20 Repetitive Focused Strategy - Considerations
More structured than process-focused, less structured than product focused Enables quasi-customization Using modules, it enjoys economic advantage of continuous process, and custom advantage of low-volume, high-variety model PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

21 Repetitive-Focused Strategy - Examples
Truck © 1995 Corel Corp. Clothes Dryer Fast Food McDonald’s over 95 billion served © T/Maker Co. At this point, you might compare in more detail, McDonalds (which uses a batch system) with Wendy’s (which, at least at high volumes, perhaps more closely resembles a simple assembly line). PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

22 Flow Diagram Showing the Production Process for Harley Davidson, York, PA.
PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

23 Product-Focused Strategy
Facilities are organized by product High volume, low variety products Where found Discrete unit manufacturing Continuous process manufacturing Operation Products A & B 1 2 3 Other names Line flow production Continuous production You can use this slide to begin a discussion of product-focused strategy. The following slide outlines some advantages/disadvantages of this approach. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

24 Product Focus As before, it is probably most useful to introduce product focused production systems by example. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

25 Product-Focused Strategy Pros & Cons
Advantages Lower variable cost per unit Lower but more specialized labor skills Easier production planning and control Higher equipment utilization (70% to 90%) Disadvantages Lower product flexibility More specialized equipment Usually higher capital investment PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

26 Product-Focused Examples
© 1995 Corel Corp. Soft Drinks (Continuous, then Discrete) © 1995 Corel Corp. Light Bulbs (Discrete) Paper (Continuous) © T/Maker Co. Mass Flu Shots (Discrete) © 1995 Corel Corp. Some examples of products produced using a product-focused strategy. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

27 Flow Diagram Showing the Steelmaking Process at NUCOR
PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

28 A Comparison (1) Process Focus (Low volume, High variety)
Repetitive Focus (Modular) Product focus (High-volume, low-variety) Mass Customization (High-volume, high-variety 1. Small quantity, large variety of products Long runs, standardized product, from modules Large quantity, small variety of products Large quantity, large variety of products 2. General purpose equipment Special equipment aids in use of assembly line Special purpose equipment Rapid changeover on flexible equipment PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

29 A Comparison (2) Process Focus Repetitive Focus Product focus
Mass Customization 3 Broadly skilled operators Modestly trained employees Operators less broadly skilled Flexible operators trained for customization 4 Many instructions because of change in jobs Reduced training and number of job instructions Few work orders and job instructions Custom orders require many instructions 5 Raw material high relative to product value JIT techniques used Raw material low relative to product value PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

30 A Comparison (3) Process Focus Repetitive Focus Product focus
Mass Customization 6 WIP high relative to output JIT techniques used WIP low relative to output WIP driven down by JIT, kanban, lean production 7 Units move slowly thru plant Movement measured in hours & days Units move swiftly thru facility Goods move swiftly thru facility 8 Finished goods made to order, not stored Finished goods made to frequent forecasts Finished goods made to forecast, then stored Finished goods made to order PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

31 A Comparison (4) Process Focus Repetitive Focus Product focus
Mass Customization 9 Scheduling complex and concerned with trade-off between inventory, capacity, and customer service Scheduling based on building models from a variety of forecasts Scheduling relatively simple, concerns establishing sufficient rate of output to meet forecasts Scheduling sophisticated to accommodate customization 10 Fixed costs low, variable costs high Fixed costs dependent on flexibility of facilities Fixed costs high, variable costs low Fixed costs high; variable costs must be low PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

32 A Comparison (5) Process Focus Repetitive Focus Product focus
Mass Customization 11 Costing, done by job, is estimated prior to doing job but only known after doing job Costs usually known based on experience Because of high fixed costs, cost dependent on utilization of capacity High fixed costs and dynamic variable costs PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

33 Process Continuum Product Focused (continuous process) Process Focused
(intermittent process) Repetitive Focus (assembly line) Product Focused (continuous process) Continuum High variety, low volume Low utilization (5% - 25%) General-purpose equipment Low variety, high volume High utilization (70% - 90%) Specialized equipment Modular Flexible equipment Another slide which may be used to summarize differences between the process strategies. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

34 Volume and Variety of Products
Low Volume High Repetitive High Volume Variety of Variety Process Process Low Variety Products (Intermittent) (Modular) Process (Continuous) One or very few Projects Mass Customization units per lot Very small runs, high Job Shops variety Modest runs, modest Disconnected variety Repetitive Long runs, modest Poor Strategy (High variable costs) Connected variations This slide resembles a slide used earlier, but adds more detail. You may wish to use this slide in review or summary, or, simply skip it and move on. Repetitive Very long runs, Continuous changes in attributes Equipment utilization 5%-25% 20%-75% 70%-80% PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

35 Mass Customization Using technology and imagination to rapidly mass-produce products that cater to sundry unique customer desires. Under mass customization the three process models become so flexible that distinctions between them blur, making variety and volume issues less significant. Once students understand what mass customization is, they should be asked to consider whether such an approach will move from an “option” at present, to a “necessity” in the future. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

36 Mass Customization - More Choices Than even
Early 21st Century Item Early 1970s Vehicle models 140 260 Vehicle styles 18 1,212 Bicycle types 8 19 Software titles 300,000 Web sites 30,727,296 Movie releases 267 458 New book titles 40,530 77,446 Houston TV channels 5 185 Breakfast cereals 160 340 Item SKUs in supermarkets 14,000 150,000 Number of Choices PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

37 Process Strategies Rapid throughput techniques Mass Customization
Modular techniques Repetitive Focus Modular design Flexible equipment Product-focused Low variety, high volume High utilization (70% - 80%) Specialized equipment Process-focused High variety, low volume Low utilization (5% - 20%) General purpose equipment Effective scheduling techniques PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

38 Questions for Process Analysis and Design
Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost? Does the process eliminate steps that do not add value? Does the process maximize customer value as perceived by the customer? Will the process win orders? You might use this slide to frame a discussion on process evaluation. Once you have discussed the questions posed on the slide, you might ask students to suggest additional questions or “tests” by which one might evaluate the “quality” of a process. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

39 Crossover Charts Fixed cost Variable cost Volume
$ Fixed cost Variable cost Fixed cost – Process A Fixed cost – Process B Fixed cost – Process C 200,000 300,000 400,000 Total process C costs Total process A costs Process A Process B Process C V1(2,857) V2 (6,666) Volume Total process B costs PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

40 Tools for Process Design
Flow Diagrams Process Charts Time-Function/Process Mapping Work Flow Analysis This slide introduces tools for process design. While examples of flow diagrams and process charts have arisen earlier in the presentation, they are repeated in the next two slides. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

41 Production Process Flow Diagram
Shipping Customer Customer sales representative take order Prepress Department (Prepare printing plates and negatives) Printing Department Collating Department Gluing, binding, stapling, labeling Polywrap Department Purchasing (order inks, paper, other supplies) Vendors Receiving Warehousing (ink, paper, etc.) Accounting Information flow Material flow The most important point illustrated by this slide is that process design entails both material flow and information flow. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

42 Time Function Map (Baseline)
Customer Sales Production control Plant A Warehouse Plant B Transport Order Product Process Order Print Extrude Receive product Wait Move Order WIP Product 12 days 1 day 13 days 4 days 10 days 9 days 52 days It is probably useful to walk students through both the content and structure of this diagram. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

43 Time Function Map (Target)
1 day 2 days Customer Sales Production control Plant Warehouse Transport Order Product Process Order Print Extrude Receive product Wait Move Order Product WIP 6 days It is probably useful to walk students through both the content and structure of this diagram. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

44 Process Chart Example SUBJECT: Request tool purchase Dist (ft)
Time (min) Symbol Description lðo D Ñ Write order ¡ðo On desk 75 è o To buyer ¡ðn Examine ¡ = Operation; ð = Transport; o = Inspect; D = Delay; Ñ = Storage You can use this slide as an example of a process chart, use it to guide students in developing their own charts for some common activity. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

45 Process Chart – Hamburger Assembly
Dist. (Ft) Time (Mins) Chart Symbols Process Description - Meat Patty in Storage 1.5 .05 Transfer to Broiler 2.50 Broiler Visual Inspection 1.0 Transfer to Rack .15 Temporary Storage .5 .10 Obtain Buns, Lettuce, etc. .20 Assemble Order Place in Finish Rack 3.5 3.15 TOTALS Value-added time = Operation time/Total time = ( )/3.15=85.7% ðⅮ PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

46 Service Blueprint for Service at Ten Minute Lube, Inc.
PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

47 Work Flow Analysis - Four Phases
Request from a customer or an offer to provide services by a performer Negotiation, allowing the customer and the performer to agree on how the work should be done and what will constitute customer satisfaction Performance of the assignment and completion Acceptance, closing the transaction provided the customer expresses satisfaction and agrees that the conditions were met. This slide can be used to frame a discussion of Work Flow Analysis. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

48 Attaining Lean Production
Focus on inventory reduction Build systems that help employees Reduce space requirements Develop close relationships with suppliers Educate suppliers Eliminate all but value-added activities Develop the workforce Make jobs more challenging Set sights on perfection! This slide can be used to frame a discussion of lean production. It should also be used to stress that process design is all encompassing - not simply an issue for those workers in the “production” department. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

49 Customer Interaction and Process Strategy
Mass Service Professional Service Service Factory Service Shop Commercial Banking General purpose law firms Fine dining restaurants Hospitals Airlines Full-service stockbroker Retailing Personal banking Boutiques Law clinics Fast food restaurants Warehouse and catalog stores No frills airlines Limited service stockbroker For-profit hospitals Degree of Interaction and Customization Degree of Labor Intensity Low High High Low This slide can be used to introduce the design of service processes, or to frame a discussion of the impact of customer interaction on the design of process in general. Here it is probably useful to ask that students define the nature of the customer interaction represented in each quadrant, and identify ways in which the process must be modified in light of these interactions. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

50 Techniques for Improving Service Productivity
Strategy Technique Separation Self-service Postponement Focus Structure service so customers must go where service is offered Self-service so customers examine, compare and evaluate at their own pace Customizing at delivery Restricting the offerings Students should be asked to suggest examples of companies/products employing the techniques listed on this and the next two slides. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

51 Techniques for Improving Service Productivity - Continued
Modules Automation Scheduling Training Modular selection of service. Modular production Separating services that lend themselves to automation Precise personnel scheduling Clarifying the service options Explaining problems Improving employee flexibility PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

52 More Opportunities to Improve Service Processes
Layout Human Resources Technology Ask students to suggest at least one example of the use of each of these approaches. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

53 Production Process & Technology Alternatives
# Different Products or Parts High General Purpose, NC, CNC CIM Flexible Manufacturing System Dedicated Automation We have looked previously at the three types of process. This slide introduces the differences in technology appropriate to the different process strategies. Low Low High Volume of Products or Parts PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

54 Areas of Technology Machine technology
Automatic identification systems (AIS) Process control Vision system Robot Automated storage and retrieval systems (ASRS) Flexible manufacturing systems (FMS) Computer-integrated manufacturing (CIM) PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

55 Machine Technology Increased precision Increased productivity
Increased flexibility Decreased pollution Decreased size Decreased power requirements PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

56 Process Control Increased process stability
Increased process precision Real-time provision of information for process evaluation Multi-mode information presentation PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

57 Automatic Identification Systems (AIS)
Improved data acquisition Increased scope of process automation PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

58 Vision Systems Particular aid to inspection Consistently accurate
Never bored Modest cost Superior to individuals performing the same tasks PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

59 Robots Perform monotonous, or dangerous tasks, or those requiring significant strength or endurance Enhanced consistency, accuracy, speed strength, power when substituted for human effort PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

60 Automated Storage and Retrieval Systems (ASRS)
Automated placement and withdrawal of parts and products Particularly useful in inventory and test areas of manufacturing firms PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

61 Automated Guided Vehicle (AGV)
Electronically controlled movement of products and/or individuals PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

62 Flexible Manufacturing Systems (FMS)
Computer controls both the workstation and the material handling equipment Computer control enhance flexibility Can economically produce low volume at high quality Reduced costs of changeover and low utilization Stringent communication requirement between components within it PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

63 Computer Integrated Manufacturing (CIM)
Extension of flexible manufacturing systems Backwards to engineering and inventory control Forward into warehousing and shipping Can also include financial and customer service areas Reducing the distinction between low-volume/high-variety, and high-volume/low-variety production Heavy reliance on information technology PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

64 Computer Integrated Manufacturing
PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

65 Technology in Services
Service Industry Example Financial services Debit cards, electronic funds transfer, ATMs, Internet stock trading Education Electronic bulletin boards, on-line journals Utilities and government Automated one-man garbage trucks, optical mail sorters, scanners, flood warning systems Restaurants and foods Wireless orders from waiters to kitchen, robot butchering, transponders on cars to track drive-thrus Communication Electronic publishing, interactive TV Hotels Electronic check-in/check-out, electronic key/lock systems Wholesale/retail trade Point-of-sale terminals, e-commerce, electronic communication between store and supplier, bar coded data PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

66 Technology in Services - Continued
Service Industry Example Transportation Automatic toll booths, satellite-directed navigation systems, route planning, progress monitoring Health care On-line patient monitoring, on-line medical information systems, robotic surgery, expert system diagnosis assistance Airlines Ticketless travel, scheduling, Internet ticket sales, improved navigation and route planning PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

67 Process Reengineering
The fundamental rethinking and radical redesign of business processes to bring about dramatic improvements in performance Relies on reevaluating the purpose of the process and questioning both the purpose and the underlying assumptions Requires reexamination of the basic process and its objectives Focuses on activities that cross boundaries This slide merits discussion. While Process Reengineering has the potential to significantly improve both efficiency and effectiveness of an organization’s processes, its actual implementation often results in failure. Some of the points to be made: - process reengineering, if successful, will result in significant change in process, responsibilities, patterns of communication, and other organization staples. - process reengineering cannot be implemented top down - the workers actually performing the process should be the ones to redesign it. - process reengineering requires that fundamental questions (e.g., “Why are we doing this?” and “Why are we doing this this way?”) must be asked and answered. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

68 Showing Sensitivity to the Environment
Make products recyclable Use recycled materials Use less harmful ingredients Use light components Use less energy Use less materials While this slide may be used simply as a reminder that one can design a process while remaining sensitive to the environment - it should be given additional emphasis. Students should be asked to identify companies or products that emphasize environmentally sound practices, and discuss how these practices impact their process design strategies. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J

69 Factors Affecting Process Alternatives
These factors reduce the number of alternatives! Production flexibility Product volume Product variety Technology Cost Human resources Quality Reliability These factors should be explored either through examples which you present or which are suggested by the students. Again, if all else fails, discussion of the processes employed at your college or university should provide good examples. © T/Maker Co. PowerPoint presentation to accompany Heizer/Render – Principles of Operations Management, 5e, and Operations Management, 7e © 2004 by Prentice Hall, Inc., Upper Saddle River, N.J


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