1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information herein is subject to change without notice. HP Restricted. HP AppSystem for SQL Server PDW Steve Tramack Sr. Engineering Manager HP/Microsoft I2A Solutions April 2013

2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 2 The world of Data has changed Consumerization of IT 10x increase every five years 85% from new data types Data explosion 4.3 connected devices per adult 27% using social media input

3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 3 Acquire “Big Data” solution Acquire Business Intelligence Buy new tier one hardware appliance Keep legacy investment Limited scalability High costs Significant training Solution complexity But current “big data” options are limiting

4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 4 Introducing SQL Server 2012 Parallel Data Warehouse Insights on any data of any size Next-generation Performance At Scale Built For Big Data Engineered For Optimal Value

5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 5 Introducing PolyBase Fundamental breakthrough in data processing Single Query; Structured and Unstructured Query and join Hadoop tables with Relational Tables Use Standard S SQL language Select, From Where Existing SQL Skillset No IT Intervention Save Time and Costs Database HDFS (Hadoop) SQL Server 2012 PDW Powered by PolyBase SQL Analyze All Data Types

6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 6 Hadoop Data Structured Data Familiar tools to analyze structured/unstructured data Existing Excel skillset with big data Familiar Tools Analyze Big Data Native Microsoft BI Integration to PDW Structured and unstructured data in same spread sheet Widely adopted and familiar user tools No IT Intervention Analyze All Data Types High Adoption Of Excel

7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 7 Lighting fast data query processing Xvelocity gives next-gen performance CustomerSalesCountrySupplierProducts Columnstore Provides Dramatic Performance Updateable and clustered xVelocity columnstore Stores data in columnar format Memory-optimized for next-generation performance Updateable to support bulk and/or trickle loading Up to 50X Faster Up to 15x compression Save Time and Costs Real-Time DW Columnstore Provides Dramatic Performance Updateable and clustered xVelocity columnstore Stores data in columnar format Memory-optimized for next-generation performance Updateable to support bulk and/or trickle loading Up to 50X Faster Up to 15x compression

8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 8 Start Small With A Few TB and Linearly Scale OUT Seamlessly Add Capacity Smallest (0TB) To Largest (6PB) Start small with a few Terabyte warehouse Add capacity up to 6 Petabytes 75TB 6 PB Add Capacity Add Capacity Largest Warehouse PB Start Small And Grow No Downtime

9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 9 The ease of an Appliance Hardware and Software engineered together Pre-Built Hardware + Software Appliance Co-engineered with HP Pre-built and configured hardware Pre-installed software “Plug and Play”Built-in Best Practices Save Time

10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. HP AppSystem for PDW v2

11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 11 HP and partner assessment, design, and planning services Deep integration for rapid time to value HP AppSystem for Parallel Data Warehouse * Priced separately ** HP Proactive Care. Microsoft support priced and purchased separately Collaborative support services from HP and Microsoft** Onsite deployment services Microsoft Windows® 2012 and Microsoft SQL Server 2012 Parallel Data Warehouse software* Hadoop integration HP management tools and utilities HP Converged Infrastructure: servers, storage and networking

12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 12 HP AppSystem for Parallel Data Warehouse components Highly scalable FDR InfiniBand 2 x HP 5120 EI switches InfiniBand (data network) and Ethernet (management network) connectivity Passive Server Block Passive Server Block (2) Optional passive server (3) Virtualized control and management node; failover node for HA Base Scale Unit Active Server Block (2) and Storage Block (1)

13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 13 HP AppSystem for PDW v2 64 total node (active + passive) limitation (Windows 2012 clustering)

14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 14 HP AppSystem for PDW – normal mode Passive server (#1) Passive server (#2) Compute nodes D6000 Storage 1 Storage 2 Node 1 Node 2 Private Ethernet network Dual InfiniBand Compute nodes access their local D6000 in their respective scale unit Control and management functionality SAS Base scale unit

15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 15 HP AppSystem for PDW – HA, Failover Passive server (#1) Passive server (#2) Compute nodes D6000 Storage 1 Storage 2 Node 1 Node 2 Private Ethernet network Dual InfiniBand Control and management functionality SAS SQL Server runs in new compute node Data is accessed via InfiniBand RDMA access Minimal performance impact on remote server Most CPU utilization is in the new compute node Compute node takes over (SQL Server) Base scale unit

16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 16 Up to 2,000 device drivers and firmware locations updated with a single click Reports all serial numbers and rack locations of all devices; hard disk data and qualified component versions Manage device password updates from a single script Quickly identifies hardware issues from shipment or component failure Validates the running of known-good, consistently- implemented, tested recipe of drivers and firmware HP AppSystem for PDW exclusive! HP Support Pack Utility Suite Updated for HP AppSystem for PDW v2 Unique HP tools ensure that HP AppSystem for PDW runs at optimal performance and delivers expected return on investment (ROI)

17. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 17 HP Proactive Care for HP AppSystem for PDW Complete proactive and reactive support reduces risk Advisory support Semi-annual firmware, patch, and software update recommendations Semi-annual proactive scan and recommendation Quarterly incident and trend reporting Direct connection to level two expertise Documented, jointly agreed HP/Microsoft collaborative support processes Single point of contact for end-to-end case ownership and call management Enhanced response time and choice of HW on-site support levels Hardware and software support Insight remote support Secure 24x7 monitoring, diagnostics, and notifications Required (installation assistance provided)

18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 18 HP AppSystem for PDW Assessment, deployment, and start services Existing process review Optimize for EDW: ETL and reporting Integration needs assessment Two-week duration System set-up Installation Delivery project management ETL readiness and test Reporting, migration, and testing Performance tune and test Data center integration Operations review Two-week duration Assessment Onsite deployment services* Start service Full lifecycle of Data Warehouse/business intelligence consulting *Included in AppSystem price

19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 19 HP and Microsoft Information and Data Management Solutions Portfolio HP AppSystem for Microsoft SQL Server 2012 Parallel Data Warehouse HP SQL Server 2012 Fast Track Data Warehouse Reference Architectures (RA’s) Built for data management applications that require high levels IO / second support. HP Universal Database Solution for Mission-Critical x86 RA – Microsoft SQL Server 2012 HP Database Consolidation RA A complete, all-in-one data warehouse appliance for mission-critical environments. Full portfolio of high performing, end-to-end solutions designed for efficient, predictable deployment and optimized for near real-time data delivery. Designed to deliver cost savings and efficiency through database and application virtualization. HP and Partner Services for Data Management Solutions Built on HP Converged Infrastructure

20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 20 Mission Critical Support : Truly integrated support beyond standard break/fix HP-unique 7x24 “phone home” capabilities included in standard support offering Data Integration Platform Only HP offers a combination Landing Zone / Backup / Remote Support scale unit designed for PDW More Scalability Options HP PDW scales in increments of 2 servers Allows for ¼, ½, ¾, full and (with AU1) “Texas Edition” (10+3) configurations HP starts smaller and grows larger within a rack than competition Support Pack Utility Suite: HP Exlusive offering that reduces customer’s operational costs and eases maintenance, with tools such as the one-button update which can update 2,000 components with a single click Factory-Installed and Integrated for Rapid Time –to-Business-Value: HP’s AppSystem PDW is a true mission critical appliance, fully configured at the factory, with extensive HP developed installation documentation HP Differentiation Leveraging HP Data Center Expertise through Converged Infrastructure

21. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 21 HP AppSystem for PDW v2 Summary Max TB/ft 2 $ / PerformanceSW + Management 2.5x more TB (vs. v1) 70-210TB in ¼ rack 6PB max 10-100x faster (xVelocity) 5x better compression Enhanced HP-only Utilities 35% less $ (vs. v1) Sub-$300k ¼ rack +10-30% scan rate

22. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 22 Key Questions What do you see as being the most compelling aspects of an Appliance solution (versus a reference architecture)? If HP had $100 dollars to spend on AppSystem for PDW Development, how much would you spend on: Additional hardware architectures Manageability advancements BI infrastructure Industry-specific data models Additional Support and Maintenance automation Performance and Scalability optimization Workload management (and other traditional DW capabilities) Other aspects

23. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. Backup

24. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 24 Data rackControl rack 2 x FDR Infiniband Backup storage (2 x MSA P2000 each w/ 3 storage shelves) Backup server (DL380) 2 x StorageWorks 8/8 SAN switches 2 x ProCurve 2810/24G switches Control Nodes (2 x DL380) Control Node Storage (MSA P2000) Management nodes (2 x DL360) Landing Zone (DL380) HP Enterprise Data Warehouse (EDW) V1.4 - Recap 2 x FDR Infiniband Compute Nodes (10 active DL360, 1 passive DL360) 2 x StorageWorks 8/40 SAN switches 2 x ProCurve 2810/48G switches Compute Node Storage (10 x MSA P2000)

25. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 25 Agenda SQL Server PDW 2012 Software Overview HP AppSystem for PDW v2 Overview Comparison of EDW v1 and PDW v2 Key component drill down Scalability / capacity options HA functionality V1  V2 upgrade Support Pack Overview Bundled Services HP Differentiation Summary

26. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 26 Control rack HP AppSystem for PDW v2 HP AppSystem for PDW V2 eliminates Landing Zone and Backup nodes as part of the appliance (offered as part of HP “Landing Zone and Backup Platform” RA / SKU option)

27. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 27 Landing Zone and Backup platform Provides key appliance functionality Landing Zone / ETL Functions PDW supports SSIS and bulk file loads through INSERT statements and dwloader program (PDW-specific) Parallel loading supported, but all pass through single control node VM Dedicated Appliance Backup Target Provides file share for PDW Backup and Restore Appliance backup through TSQL command, similar to standard SQL Server (CLI or GUI; can be scheduled) Supports multiple backup devices, but single backup or restore operation at any time. IO goes straight from all compute nodes to the backup location Full and differential backups (no incremental) Insight Remote Support Server Host 24 x 7 monitoring “Phone home” support Part of Proactive Care, bundled with appliance

28. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 28 Data rack HP AppSystem for PDW v2 Base Scale unit Control rack Control node functionality Management node functionality Passive server (#1) Compute nodes Compute node storage FDR Infiniband Ethernet switches Passive server (#2) V1 V2 V1 2+2, or “Quarter rack”

29. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 29 Data rack HP AppSystem for PDW v2 Control rack Control node functionality Management node functionality Passive server (#1) Passive server (#2) Base Scale Unit Active Scale Unit 8 Compute node functionality Active Scale Unit V1 V2 V1 8+2, or “Full rack” FDR Infiniband Ethernet switches

30. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential. 30 Resources Hewlett Packard HP Enterprise Data Warehouse Appliance www.hp.com/solutions/microsoft/ edw HP ActiveAnswers www.hp.com/solutions/activeans wers Microsoft Microsoft Parallel Data Warehouse http://www.microsoft.com/pdw SQL Server Developer Center http://www.sqlserverlaunch.com/ ww/Home SQL Server Team Blog http://blogs.technet.com/b/datapl atforminsider SQL Server Product News http://www.microsoft.com/sqlser ver/en/us/news-reports.aspx Joint HP-Microsoft HP/Microsoft Joint Sales Portal www.winthedatacenter.com HP & Microsoft Frontline Partnership Portal www.hp-microsoft.com