1. National Tourism Sector Strategy (NTSS)
Presentation to the Portfolio Committee on Tourism

2. Purpose
The purpose is to inform Parliament on progress on the implementation of the NTSS 2

3. Introduction: Strategic Objectives
Theme 1: Tourism & the Economy
To grow the tourism sector’s absolute contribution to the economy
To provide excellent people development and decent work within the tourism sector
To increase domestic tourism’s contribution to the tourism economy
To contribute to the regional tourism economy 3

4. Introduction: Strategic Objectives
Theme 2: Visitor Experience & the Brand
To deliver a world - class visitor experience
To entrench a tourism culture amongst South Africans
To position South Africa as a globally recognized tourism destination brand 4

5. Introduction: Strategic Objectives
Theme 3: Sustainability & Good Governance
To achieve transformation within the tourism sector
To address the issue of geographic, seasonal and rural spread
To promote responsible tourism practices within the sector
To unlock local government tourism economic development potential 5

6. Progress on Implementation of NTSS
Delivery Mechanism (National Stakeholder Forum):
launched 29 June 2011
Resulting in process for alignment between government and private sector
NTSS actions identified (short, medium and long term)
for MIPTECH Working Groups (national and provincial level implementation)
Business, Knowledge and Communicators Forum
Monitoring and Evaluation:
Cluster sub-committees currently being constituted
Matrix in place 6

7. DELIVERY SECTOR SUB-FORUMS
NTSS Implementation – Structural Arrangement
NATIONAL TOURISM STAKEHOLDER FORUM (NTSF)
MONITORING CLUSTER SUB-COMMITTEES
Policy, strategy, regulations, governance, and monitoring & evaluation
Tourism growth and development – Demand & Supply
People Development
Enablers
DELIVERY SECTOR SUB-FORUMS
Business
Government
Knowledge
Labour, NGO & CBO
Communicators 7

8. Progress on Implementation of NTSS Cont…
The NTSS Implementation Delivery Mechanism structural arrangement (slide 7) – is a result of extensive long debate between all stakeholders, and a comprise by all.
Short term NTSS Actions identified are already being implemented through the:
Annual Performance Plan of the National Department of Tourism (NDT) and South African Tourism (SAT)
MIPTECH Working Groups
Sector Sub-Forums
Progress report to Cluster Sub-Committee meetings and the National Tourism Stakeholder Forums. 8

9. Sector Sub-forum Programme of Work CLUSTER 1 - Policy, strategy, regulations, governance, and monitoring and evaluation
THRUST
ACTIONS
SECTOR SUB-FORUM
Research, Information and Knowledge Management
Enhance the capacity of the research and knowledge management
Develop a database of all tourism assets, and explore mechanisms and ways of promoting the registration
Finalise the e-library
Implement electronic and other means of determining passenger movements
Develop a national web-based and/or mobile/cell-based system for visitors to complete visitor satisfaction forms
Track industry competitiveness
Develop a tourism index to monitor the overall performance of the industry on an ongoing basis
Government, Business, Knowledge Groups
Government, Business
Government, Business, Knowledge Groups, and Labour,NGO’s,CGO’s
Government, Business, Knowledge
Government, Knowledge Group
Policy and legislative framework
Create a legislative and regulatory environment for tourism development and promotion
Develop measures to ensure tourism resilience and crisis management
Government,
Collaborative partnerships
Formalise structures for collaboration and interaction between the public and private sector at national and provincial government level
Government, Knowledge Group, business 9

10. Monitoring & Evaluation Matrix
Indicators
Targets
Sub-Indicators and Targets
Institution Responsible for reporting
Source for verification
Frequency of Reporting
Target Date
Progress
Challenges
Intervention Measures
GDP
Increase in tourism GDP levels
Industry (direct impact)
NDT / StatsSA
TSA/ WTTC Reports
Annually
Economy (direct and indirect impact)
NDT/ StatsSA
Foreign visitor arrivals
Increase in foreign visitor arrivals
African air arrivals
African land arrivals
Intercontinental arrivals
Total foreign arrivals
SAT/ StatsSA
Tourism Migration Reports / SAT Quarterly reports
Quarterly
Domestic tourism
Increase in number of domestic tourists
Number of adult travellers
[by living standards measure (LSM)]
Total number of trips
SAT Domestic Reports 10

11. Progress on Implementation of NTSS … Cont
Sector sub-forum meetings underway to reprioritise activities, identify representatives for Cluster Sub-Committees and prepare reports in line with the M&E Matrix
Knowledge Group, Business and Communicators Sector sub-Forums already met 11

12. Recommendation
It is recommended that the Portfolio Committee notes progress in the implementation of the National Tourism Sector Strategy. 12

13. THANK YOU 13