1. Report May 2015 – Launch: EX3800 Overall 165 Clippings in May by

2. Report May 2015 - NETGEAR Retail Business Unit

3. NETGEAR RBU PR Summary April  Total: May: 143 (RBU) (2 both)  Coverage is focused on EX3800, Smart Home in general, Security hole regarding Netgear routers  PR-Activities: L&P translated and sent out the EX3800 press release L&P adressed the ambassador program to further bloggers from the product tester campaign on facebook L&P arranged the translation of the superfan website L&P translated several product descriptions for superfan content L&P helped intensively several Arlo testers to handle the product L&P filled out a questionaire regarding a RN202 review in Com! Magazine L&P answered several questions of a journalist of POS-Mail regarding Arlo – article published L&P attended superfan program call and sent over several program suggestions for Germany L&P helped several ambassadors who had problems with the products while testing L&P started arranging a press tour in vienna in June (three meetings arranged, more are not possible because of timing problems of the attending Netgear people) L&P sent out statement reg. security issue to two media (ITEspresso, heise)

4. Report May 2015 - NETGEAR Retail Business Unit NETGEAR RBU PR Summary May  Total: May: 144 (RBU)  Coverage is focused on EX3800, Smart Home in general, Security issue regarding Netgear routers  Review published: Arlo: Telecom Handel, telecom-handel.de, com-magazin.de R7500: Chip Sonderhefte, chip.de R7000: Chip Sonderhefte, Mac Life, maclife.de, tech.de R6250: Chip Sonderhefte D6300B: Chip Sonderhefte R6200B: Chip Sonderhefte RN102: Chip Sonderhefte RN104: Chip Sonderhefte RN312: Chip Sonderhefte RN314: Chip Sonderhefte

5. Report May 2015 - NETGEAR Retail Business Unit NETGEAR RBU PR Summary May  Review units placed in reviews:

6. Report May 2015 - NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary May AMAZON DE:  Sent final weekly reporting to HQ  L&P hold a meeting with Petur from Gominga regarding tracking system optimisation  165 issues handled in May 2015 FACEBOOK (in May 13.246 (+14)) and other social media channels  L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message.  WiFi-optimization-series started on May 26 th, 2015. L&P / Glancers created some graphics (“WiFi-Snail”) for Facebook  The home security survey/Arlo raffle ended on May 8 th, 2015 (116 participants). We announced the winners and posted the results on Facebook  L&P posted several product updates in the social media channels  L&P attended Social Media reporting call with the HQ  L&P created an ongoing editorial schedule for facebook  L&P battled two shitstorm users at facebook and avoided an escalation

7. Report May 2015 - NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary May  Posts: May 4 th : happy Monday post (Star Wars Day) May 5 th : Arlo review via telecom-handel.de May 5 th : EX2700 product review May 6 th : PC Welt raffle (R8000, ReadyNAS 200, GSS108) May 6 th : reminder: home security survey and Arlo raffle May 8 th : funny weekend post May 11 th : happy Monday post (caffeinated owl chart) May 11 th : participation deadline home security survey and Arlo raffle May 12 th : survey results May 13 th : user footage: Arlo video May 14 th : Father’s Day post May 18 th : happy Monday post May 19 th : EX2700 product review May 20 th : funny rail strike post May 20 th : user footage: Arlo action cam May 26 th: first post of the WiFi-optimization-series May 27 th : second post of the WiFi-optimization-series May 29 th : third post of the WiFi-optimization-series

8. Report May 2015 - NETGEAR Retail Business Unit NETGEAR Facebook Posts May

9. Report May 2015 - NETGEAR Retail Business Unit NETGEAR Facebook Posts May

10. NETGEAR Facebook Insights May Report May 2015 - NETGEAR Retail Business Unit

11. NETGEAR Facebook Insights May Report May 2015 - NETGEAR Retail Business Unit

12. NETGEAR RBU Twitter (313 Follower, +3 in May) https://twitter.com/Netgear_de

13. Report May 2015 - NETGEAR Retail Business Unit NETGEAR Ambassadors May Lilly Checkts: LINKLINK [2.392 Facebook fans] Tanja Testet: LINK [29 G+ Follower]LINK Needs4geeks: LINKLINK [21 Facebook fans]

14. Report May 2015 - NETGEAR Retail Business Unit NETGEAR EX3800 Summary May Overall 14 clippings

15. Report May 2015 - NETGEAR Retail Business Unit NETGEAR RBU Coverage – Topics

16. Report May 2015 - NETGEAR Retail Business Unit IT-ConsumerChannelMobile & GadgetsSmart Home ChipChannelPartnerGizmodoSmart Home Computer BildComputer Reseller NewsCashy's Blog (blog)Plugged Media c'tIT BusinessStadtbremerhaven (blog)imaedia.de (blog) PC goTelecom HandelMobile Geeks (blog)dpa PC MagazinDealers OnlyMobiflip.de (blog) PC-Welt Techstage.de (blog) teltarif.de vowe.net (blog) Golem.de imaedia.de (blog) computerbase.de netzwelt.de ITEspresso.de businesstraveller.de ZDNet Pureglam winfuture dpa itseccity dpa GamingGeneral InterestMac / iOSBlogging Mums just-one.eu (blog)Guter RatMacweltsarahhatsgetestet GamestarSpiegel Onlineifun.de (blog)Sookies Produkttests GamespotFocus OnlineMacupTina Maria Produkttesterblog dpa Tina Testet tvdigital.de Gadgetina hoerzu.de dpa NETGEAR RBU VIP – Media

17. Report May 2015 - NETGEAR Retail Business Unit NETGEAR RBU VIP IT – Media

18. Report May 2015 - NETGEAR Commercial Business Unit

19. NETGEAR CBU Summary May  Total: 20 (CBU) (2 both)  Coverage is focused on the ProSAFE Click-Switch-Series  PR-Activities: L&P wrote newsletter for the Netgear partner Bechtle in Switzerland L&P wrote a press release regarding the webinars, that are free for all now and published it in several social media channels L&P attended the PR briefing webinar regarding RN3130 L&P offered RN3130 c’t, storage-insider.de, speicherguide.de for a review, so far no positive feedback L&P arranged M6100 review for itadministrator.de L&P arranged a review of FVS336 in c’t magazine – waiting for results L&P wrote answers for Jörg Lösche for a router feature in ComputerResellerNews  Newsroom: May, 6 th : WEBINAR: wifi info and tips for retirement homes: LINKLINK May, 20 th : Readers Choice Award, Netgear nominated twice: LINKLINK

20. Report May 2015 - NETGEAR Commercial Business Unit NETGEAR CBU Summary May  Case Studies: Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for feedback. Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for feedback. CaseStudy Howasped: finished and delivered. CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback. Case Study salus kliniken: written and at Netgear for approval, waiting for feedback. Case Study Philippinie: cancelled because the project was no success. CaseStudy Max Jenne: basic questionaire sent to customer, interview process started, waiting for feedback from customer who does not respond to anything anymore. Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the Netgear partner who is not answering on any e-mail. Case Study BOS Food: basic questionaire process finished, in writing process with new concept orientaded for netgear sales(shorter, bullet points) Case Study Flughafen: contact details received, will be contacted as soon as the project is successfully finished and the customer is informed

21. Report May 2015 - NETGEAR Commercial Business Unit NETGEAR CBU Coverage – Topics

22. Report May 2015 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

23. Report May 2015 - NETGEAR Overall

24. NETGEAR VIP Media

25. Report May 2015 - NETGEAR Overall NETGEAR Overall Sentiment Breakdown

26. Report May 2015 - NETGEAR Overall NETGEAR Overall Category Breakdown