1. Delivering Information at the Speed of Sight. NMC Training This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Presented by… CHRIS SMITHNational Sales Manager NOTIFY  MOTIVATE  COMMUNICATE

2. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. About NMC NMC is a leading manufacturer of safety identification products and services – selling through a national distribution network that is widely recognized in the safety identification industry. NMC Delivers products that: Notify Motivate & Communicate We continually strive to provide a level of service that exceeds our customers, vendors and representatives expectations with proactive communication, quality products and on-time delivery..

3. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Key Staff Marketing Lisa Burns Director of Marketing Lindsay Millett Marketing Coord. Sales Chris Smith -National Sales Manager Robin Peiczarka -Inside Sales Manager Jen Breault – Sr. Inside Sales Rep Fran Munroe – Sr. Inside Sales Rep Sharon Silva – Inside Sales Rep Cheri Cournoyer – Inside Sales Rep Keith Parkhurst – Inside Sales Rep Everett Soares – Inside Sales Rep Printer Support Jim Nestell Sales Support Kevin Alexander Computer Care Specialist President/Owner Michael Black

4. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Product Lines OSHA/ANSI SIGNS Tags & Labels Sign & Label Printers Facility Safety Products Safety Scoreboards Safety Banners Glow Signs & Markings Lockout Tagout Products Acrylic Dispensers Bilingual Signs Labor Law Posters Pipe markers Utility Tapes & Flags DOT & Safety Warning Placards Vehicle & Highway Signs

5. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Competition Accuform Has a wide array of safety identification products. They are priced competitively and have an outside sales force of approximately 7 people – handling the US. Brady – Is one of the largest SI competitors, selling multiple product lines and is known to in the industry to work with large distributors. They operate directly above Seton and Emedco. ‒ Emedco - the most recognized company name from the end user standpoint. Emedco goes direct to the end user and sells based on catalog circulation; thus allowing Brady a direct sale at the end user level. ‒ Seton - another company that works directly under Brady serving the end user. Seton is probably best known for Label sales. Safehouse – Is the low-cost provider in the industry

6. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. 2012 NMC Catalog Competitive pricing strategy Contains over 20,000 stock items Many items have been discontinued or made web only. –Review the website for complete list of SKU’s –Don’t forget Custom as option if product no longer available Yellow section is New 5S Category HC labels replaced with GHS labels –(page 224)

7. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. 5S Products Pages 201-210 5S = Sort, Set, Shine, Standardize, Sustain Products used keeping work areas clean, neat, organized and standardized Product lines include Red Tag Signs, Tags and label Banners Posters PPE chart Custom Tool Storage Boards Bulletin Boards Additional Floor markings Bins, label holders Carts

8. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. GHS Labels Globally Harmonized System The two major elements of GHS are: Classification of chemical hazards Communication of the hazards and precautionary information GHS promises to deliver several distinct benefits: Promoting regulatory efficiency Facilitating trade Easing compliance Providing improved, consistent hazard information Providing better emergency response to chemical incidents

9. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Help your customers make more money –Signs = 70% –Tags – 60% Administrative Costs –No minimums or fees for drop shipments –EDI capabilities –No Stocking Co-op - 2% Loyalty Program Pricing Strategy PURPLE 70% MAGENTA 60% YELLOW 55% GREEN 45% RED 35% BLUE 30%

10. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NMC Profit Comparison @ $10K Spend (Total Sales – Spend) $23,301 $5,376 $8,157 NMC Company A Company B 10x14 Rigid Cost$5.18$6.35$9.04 10x14 Rigid MSRP$17.25$11.53$13.90 # Signs Purchased/Sold193115751106 Spend$10,000.00 NMC Company A Company B Total Sales$33,301.16$18,157.48$15,376.11 Net Profit$23,301.16$8,157.48$5,376.11 % Margin70%45%35%

11. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NMC Profit Comparison @ $25K Spend (Total Sales – Spend) $20,394 $13,440 $58,253 NMC Company A Company B 10x14 Rigid Cost$5.18$6.35$9.04 10x14 Rigid MSRP$17.25$11.53$13.90 # Signs Purchased/Sold482639372765 Spend$25,000.00 NMC Company A Company B Total Sales$83,252.90$45,393.70$38,440.27 Net Profit$58,252.90$20,393.70$13,440.27 % Margin70%45%35%

12. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. MSRP Comparison Company ACompany B NMC Company CCompany D 10x14 Rigid MSRP$11.53$13.90 $17.25 $30.50$30.39 Understanding what the market can bear. We offer an MSRP that makes the most sense for the end user… we are not the low cost supplier, nor the high cost, but we are at a FAIR MARKET PRICE with low distributor costs … which is where the best value is. Company A & B may have lower MSRP’s but end users are buying safety identification products from Company C & D at $85 mil & $150 mil per year! Your distributors can sell at a better price, have lower costs, and gain more market share which equals higher profits.

13. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Selling Safety ID The Safety Identification business is $3.5 Billion! When meeting with distribution –Discuss Safety ID first –Distributors are very relationship driven Integrate Safety ID into current product offering (New and Existing Distribution) ‒ Do they have their own catalog? ‒ Are they interested in a Private Label Catalog? ‒ How much focus do they put on their website for Safety ID? ‒ How can we become incorporated into their catalogs/website?

14. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Web Orders End Users place orders on our Web Site –We do not sell direct, this order will get credited to a distributor –If in your territory, you will be contacted by Inside Sales –You will determine to who to credit the order to –Give it to a customer that supports NMC or we are trying to move our way –Decisions need to be made quickly so the order does not get delayed in our system

15. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. New Opportunities Determine who they are currently buying from? Why are they using that source? What is the dollar value of the opportunity? Does the customer have interest in focusing on Safety ID? Do they have Safety ID on their website, how much do they focus on it? What is their ease of doing business with the competition? Do they use a computer system to place orders and quotes? Provide NMC all of the above information to ensure the best service to the customer

16. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Ordering Process Order placed with NMC –We will help cross competition part numbers where applicable –Custom items always an option NMC can provide quotes on stock or custom items ‒ 99% of quotes are communicated through NMC Customer Service Orders are small and consistent Customers want speed and accuracy

17. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. PLC Program - Online New Technology allows for: –Online library image & logo storage –Higher quality image/logo’s on the covers –Minimum order quantity 1 case (30 catalogs) –New competitive pricing strategy –Log into NMC Web account, click on PLC Program link

18. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NMC Rewards Program Sign up for rewards program is a two step process Customers must be signed up as a Web Shopper prior to signing up for online rewards Earn 1.25 points for every $1 Track points using NMC Online Distributor Account Program for Inside Sales teams only ‒ Make sure their name is attached to the order to receive points Points can be used to buy items, including debit cards

19. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NMC Facility Audit Your guide to safety identification regulations ‒ Includes recommended products to meet the requirement Includes 30 pages of regulations customize audits with a distributors logo 1 Page flyer available to help promote NMC’s facility audits Communicate with National Sales Manager on audit opportunities Each Rep is required to perform a minimum of 8 audits per year

20. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Sign and Label Printers 2 Machines ‒ UDO400 ‒ CPM100 UDO400 ‒ One Color Labeling ‒ Self-Sharpening Cutter Blade CPM100 ‒ Multi-color labels ‒ Die-cut capabilities

21. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Sign and Label Printers Call on these types of End Users ‒ Maintenance Dept ‒ Safety ‒ Operations When you do a demo ‒ Keep it simple ‒ Print a few labels and talk about the printers ‒ Templates are available at www.nationalmarker.com

22. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. NMC Reps Website To Log In – Go to www.nmcreps.com Sales Tools ‒ Downloadable facility audits and trainings ‒ Request samples Marketing Collateral –Download available stock literature –Request Private Labeled literature News & Updates Resources (regulatory, policies)

23. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Training Programs Each rep is required to perform training for distribution including: ‒ PLC Training ‒ Follow up forms provided by NMC ‒ Label Printer Training and Demos ‒ Product Trainings Training presentations will be provided on the reps website. For additional training materials, contact Marketing

24. Thank You! Delivering Information at the Speed of Sight. This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited. Efficient Progressive Responsive Evolving Quality Likable Creative Innovative Excellent Dependable