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BAC Pricing Demystified

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1 BAC Pricing Demystified
Amy Feldman Product Marketing

2 HP Restricted. For HP and Partner Internal Use.
Agenda Targets/Transactions Licenses by CPU’s System Availability Management PI/SLM BAC & Integrations BAC bundles TransactionVision Business Process Insight uCMDB/DDM Non-production environment Other License Options July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

3 Transaction/Target - Definitions
BPM Target Licensing introduced Q1 2008 Transaction Target Monitored start/stop point step in a script Independent of location Best price for customers in distributed environments Preferred licensing A script running on a given host Independent of transactions Dependent on location Lower price point for smaller customers Use to extend existing OVIS account into BAC Targets were introduced in Q1 of 2008 to address the conversion of OVIS to BPM. A target equals one script from one location aimed at one destination. It does not track or count the number of transactions within the script. A BPM Target is a script running on a given host. Does not track or count transactions. (Targets are script / host). Does not track or count transactions. Lower price point for partners/small customers. Lower price point for partners/small customers Can be use to extend existing OVIS accounts Fits with small customers where they have not matured to distributed performance monitoring A Transaction is a monitored start and stop point step in a script. Transactions are independent of location (ie, same price regardless if exercised from one location or 10 locations). (Transactions are measurements / script) Best price for customers with distributed environments A monitored start and stop point step in a script Scripts may contain multiple measured transactions Location independent, measurements / script The concepts of Targets and Transactions are mutually exclusive. The concept of the target license mechanism was originally designed for our OVIS accounts migrating to Business Process monitoring. It is similar to how they were being licensed. I would like to emphasize that you should lead with transactions as this is the preferred method of licensing. The concepts of “Targets” and “Transactions” are mutually exclusive July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

4 HP Restricted. For HP and Partner Internal Use.
What is a transaction? transaction Script 1 Script 3 transactions 6 steps This is a visual example that describes a transaction. In this example we have one script. This script logs into a patient record, views the record, views the patient profile and logs out of the application. There are 6 steps that make up this script but there are only 3 defined transactions. A transaction Is a monitored start and stop point step in a script. A transaction would be Patient logon which includes step start.jsp and login.do. Another defined transaction is view record. In this example there are 3 defined transactions. The BPM transaction pricing would be based on 3 transactions. Remember that it is independent of location. So I could deploy this script with its 3transactions to 3 servers and it would only count as 3 transaction licenses. A target would be the script independent of transactions but dependent on location. So if this 1 script was deployed to 10 locations it would be 10 target licenses. step July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

5 Example: BPM Transaction/Target Pricing
Transaction – 1 script with 3 transactions deployed to 6 locations = 3 transactions $3,200 (1-50), $1,650 (51-200), >$1,100 Application Web Server B 2 3 1 Web Server A Locations 6 Target – 1 script with 3 transactions deployed to 2 locations = 2 targets $800 (1-50), $500 (51-200), >$360 This slide is another example of BPM Transactions and Target Pricing Application 1 Web Server A Locations 2 Web Server B 5 27 March 2017 July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 2008 Roadshow Training Material: For internal HP and Partner use ONLY – DO NOT DISTRIBUTE

6 HP Restricted. For HP and Partner Internal Use.
More Examples…. Customer has 2 Scripts with 5 Transactions deployed to 20 Locations. Transaction – 2 * 5 = 10 BPM Transactions (~$32,000) Target - 2 * 20 = 40 BPM Targets (~$32,000) Customer has 10 Scripts with 5 Transactions deployed to 10 Locations. Transaction – 5 * 10 = 50 BPM Transactions (~$160,000) Target - 10 * 10 = 100 BPM Targets (~75,000) This slide depicts two examples: The first example depicts a customer who has 2 scripts with 5 transactions deployed to 20 locations. The second example depicts a customer who has 10 scripts with 5 transactions deployed to 10 different locations. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

7 Key BPM License Positioning
Transactions Targets Primary license tool Provides high value for customers with distributed environments OVIS Migration Small customers with non distributed performance monitoring Lead with Transactions Field - Lead with BPM Transaction Licensing Is the primary licensing tool for BPM. Provides the most value for customers with distributed environments. Target licensing Is driven by partner requirements. Lower price point Fits with small customers where they have not matured to distributed performance monitoring. DO NOT Just show up and throw up both July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 7

8 HP Restricted. For HP and Partner Internal Use.
Licenses by CPU’s Why Value is tied to the amount a box can do Alternative to tier pricing Relatively simple How How do market dynamics affect pricing? Virtual computing Hyper-threading, multiple cores What What products use CPU pricing? Diagnostics, RUM, TransactionVision, Business Process Insight, Siebel Diagnostics, PI/SLM Why do CPU based pricing? Value is tied to the amount a box can do Alternative to Tier pricing Relatively simple Market dynamics Virtual computing Hyper treading Multiple cores Competitive positions July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

9 HP Restricted. For HP and Partner Internal Use.
CPU’s – Technical Bits Virtual Computing – Does not affect pricing Hyper Threading – Does not affect pricing Multicore CPUs – multiple CPUs, each core counts as a CPU ONLY PHYSICAL CORE’s COUNT AS CPU’s FOR PRICING Virtual Computing - With the popularity of VMWare and other virtual servers solutions some companies have begun charging per virtual CPU. We do not charge per virtual CPU since we are concerned with the amount of work that can be accomplished rather then how that same amount of work can be divided between virtual machines. Hyper Threading - This technique enables parallel execution of certain functions by cleverly breaking up the processing within a single core. In fact a single CPU can do more work and many vendors charge an extra percentage per hyper-threaded CPU for this. We have chosen not do this because the amount of work varies with the type of task a CPU is performing and the overall impact is often fairly small. Hyperthreading is not considered to fall into this category, so that each CPU/core with hyperthreading just counts as one CPU. Multiple Cores – This is basically putting many CPU’s in the same physical package. In fact this has the same or greater impact as adding additional CPU packages. This is why ONLY PHYSICAL CORE’s COUNT AS CPU’s FOR PRICING Multicore and Hyperthreading: We treat multicore CPUs as "multiple CPUs", means that each core counts as a CPU. This has large impacts, for example, for UltraSparc T1 based system (Sun Fire T1000, T2000), as they can have up to eight cores in a single housing. Again, take the UltraSparc T1 as our example. I may execute four threads per core, but the chip is still rated "8-core". In a virtual environment you would price out the cores of the hosts and not of the VM servers.  So logical processors are not taken into consideration, just the physical cores of the host machine July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

10 HP Restricted. For HP and Partner Internal Use.
Diagnostics Pricing Diagnostics The application servers that the probes are monitoring Price is per application platform J2EE .Net SAP Oracle SOA Diagnostics – Price is based on CPU for each application server that the probes are monitoring Price is per application platform: J2EE -Delivers BAC J2EE transaction breakdown and Deep Diagnostics for J2EE (To size J2EE, count all J2EE application server CPUs that are monitored.) .Net - Delivers BAC .Net transaction breakdown (To size .Net, count .Net application server CPUs that are monitored.) Siebel - Delivers BAC Siebel SARM Diagnostics (To size Siebel, count application, web and DBMS server CPUs that are monitored.) SAP - Delivers BAC NetWeaver diagnostics (Enterprise Portal/J2EE diagnostics v3.6 included) (To size SAP, count NetWeaver, where J2EE application server runs, and R/3 server CPUs that are monitored.) Oracle - Delivers BAC Oracle Apps transaction breakdown & Diagnostics for 11i E-business suite (10g & 9iAS app servers) (To size Oracle, count J2EE application server CPUs that are monitored.) Please refer to the Diagnostics CPU Matrix posted with the Price List for detailed instructions on sizing Diagnostics by CPUs. 7.5 July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

11 Real User Monitor Pricing
RUM HTTP/HTTPs Pricing The web servers AND application servers Do not count data transport, authentication, encryption, network nodes, queues, backend processing, etc RUM TCP/IP Pricing Based on bandwidth consumption 0-.5 Gbps (1-500Mbps)  - $40,000 per 100Mbps Unit .5-2Gbps (500Mbps-2Gbps) - $32,500 per 100Mbps Unit 2Gbps-5Gbps - $25,000 per 100Mbps Unit 5Gbps+   -  $20,000 per 100Mbps Unit RUM – Price is based on the CPU for each web server and applications server in which the probe sits in front of. This is done to map price to value; web apps are valuable either because they server a complex function or service a lot of users Do not count data transport, authentication, encryption, network nodes, queues, backend processing, etc. RUM TCP/IP Pricing Lower entry point the Compuware and NetQOS We meet at ~800 Mbps scale We are slightly premium at higher scale If the customer is monitoring an HTTP/HTTPS application, you would base the pricing off of the CPU model which is to count the CPUs of the Web Servers and the Application servers. If your are monitoring TCP/IP such as the traffic from the application server to the database, then it would be based off of bandwidth. Same is true if you monitor Citrix or Siebel traffic, it would be priced as bandwidth. T5633AAE Quote Description - HP BAC-SLM f/SAM Pt SW E-LTU. HP BAC - Service Level Management for SAM for 2001 or more Points Software E-LTU. Incl. electronic license to use. T5633AAE  Ordering Instructions - Quote requires Config Check, Licensed per Point. Pricing for over 2000 Points. Must first purchase 50 qty of HP BAC - SLM for SiteScope 1-50 Point's LTU T5630AAE, 450 qty of the CPU's LTU T5631AAE, and 1500 qty of the CPU's LTU T5632AAE. SLM must be priced to correspond with all relevant data collector metrics (BPM transactions, SiteScope points, and RUM CPUs). SiteScope must be purchased or previously implemented. The pricing is based on the data collector used with SiteScope. Media & Support sold separatelyT5633AAE Quote Description Pricing is based on a graduated scale and is based on the number of “100Mbps units”.  Here is a US pricing example for 4Gbps of traffic presented to all monitored TCP/IP applications. From the US pricing guide we see: 0 – 500Mbps                      $40k/unit 500Mbps – 2Gbps            $32.5k/unit 2Gbps – 5Gbps                 $25k/unit > 5Gbps                               $20k/unit So, for 4Gbps of sustained hourly bandwidth we would price as follows:   5 units at $40.0k/unit = $200k 15 units at $32.5k/unit = $487.5k 20 units at $25.0k/unit = $500k For a grand total of $1,187, 7.5 July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 11

12 RUM TCP/IP Product Numbers
7.5 Newly added product numbers for RUM TCP/IP licensing. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

13 HP Restricted. For HP and Partner Internal Use.
RUM Pricing Web (http/https) TCP/IP Application If the customer is using http/https web monitoring and has purchased the CPU based license, they get the feature of gathering additional TCP based information for that application. You can see it is a simple configuration item in RUM Web application monitoring. The TCP/IP pricing is only for TCP based applications. Price is based on the traffic of the configured TCP based application port, not the traffic going through the probe. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

14 HP Restricted. For HP and Partner Internal Use.
RUM Price Example TCP monitoring 4Gbps hourly traffic Web based monitoring 3 application servers (2 CPUs dual core per box) 4 web servers (2 CPUs dual core per box) 20 CPUs at $8400 = $168,000 8 CPUs at $4700 = $37,600 For a Grand total = $205,600   5 units at $40.0k/unit = $200k 15 units at $32.5k/unit = $487.5k 20 units at $25.0k/unit = $500k For a grand total of $1,187, RUM TCP and RUM HTTP can be either shared or mutually exclusive. The customer may have a host where he wants both http traffic breakdown and tcp traffic breakdown or he may just want to monitor the http traffic for the host. Highest hourly bandwidth consumed for a specific port July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

15 System Availability Management (SAM)
SAM has 2 different prices SAM w/ SiteScope (Points) SAM Upgrade (aka SAM w/o SiteScope Points) Collect data and monitor system availability across enterprise Includes: = SAM = Foundation = BAC Dashboard for System Availability = All HP Built Adapters To size SAM, count all CPUs for the related components that will be monitored. SAM priced by points is based on point consumption similar to that of SiteScope (see SiteScope monitors below). In general, Network, System and URL monitors = 1 point per monitor; Sequence and Composite monitors = 1 point for each step; Application monitors = 1 point per metric. There are, however, exceptions so please consult the SiteScope specific points list. System Availability Management Upgrade Package contains Foundation, Dashboard, OpenAPI and Adapters and allows an existing user to upgrade to Center functionality. These prices do not include maintenance. Please work with renewals to co-term maintenance for all upgrades For example, if a customer has previously purchased 100 SiteScope points ($6000) and wants to upgrade to SAM, they will upgrade to 100 SAM points using this upgrade price. Additionally, customers that previously purchased SiteScope and want to upgrade to SAM plus purchase additional points would upgrade to SAM and then purchase additional SAM points. SAM CPU pricing is obsolete and is no longer available. If the customer has SAM CPU licenses and wants SLM or PI, it is no longer available. The recommended SAM by CPU’s (obsolete, no longer available) Conversion: 10 points to 1 CPU July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

16 SiteScope Pricing – General Guidelines
Description License Other Network, System, and URL monitors 1 point per monitor Sequence and Composite monitors 1 point per step Application Monitors 1 point per metric Solution Templates Consumes points $5000 per template * Enterprise Monitors $5000 per monitor SiteScope Fail-over 30% of SiteScope Infrastructure monitoring Price ranges reflects the number of points Monitors are priced according to point consumption Customers can use whatever monitors they want until they run out of points Solution Templates - **Pricing for Enterprise Application Monitors and Solution Templates is a one-time fee per geographical location. Does not include SiteScope points but does consume them. Customer must have already purchased SiteScope points. This license can be used on multiple SiteScope servers. NOTE: Maintenance and support is not required for SiteScope Solution Templates. SiteScope Fail-over - SiteScope Monitors is a prerequisite for the purchase of SiteScope Fail-Over. SiteScope Fail-Over is a product option that enables SiteScope to utilize a secondary server that takes over monitoring if the primary server fails or is inactive. There is no additional license needed. Network, system, and URL monitors = 1 point per monitor Sequence and composite monitors = 1 point per step Application monitors = 1 point per metric Solution Templates = $5000 per template and then consumes points (Siebel, Oracle DB, SAP Netweaver AS, SAP R/3 AS, Websphere, Weblogic, AD, Exchange) Enterprise Monitors - $5000 per monitor and consumes points (WebSphere MQ, COM+, WebScript (entitled to download Vugen consumes 4 points)) SiteScope Fail-Over 30% of SiteScope * Maintenance and support is not required for SiteScope Solution Templates July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

17 SiteScope Pricing Example
Use Case:  BAC Customer Purchases 50 Points for SiteScope and Oracle Database Template Rule Price SiteScope on # of Points. Price templates separately Pricing Calculation SiteScope: 50 Points * $75 = $3,750 Oracle Database Template = $5,000 Maintenance and Support: 20% of list = $750 * Total = $9,500 Quote and Order Entry 1 SKU for each product,1 SKU for maintenance covering each product Fulfillment Send SiteScope LTU with SiteScope and Oracle Template * Maintenance and support is not required for SiteScope Solution Templates July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

18 HP Restricted. For HP and Partner Internal Use.
SAM Pricing Example Use Case:  A current SiteScope customer decides to move to BAC in order to expand their monitoring to cover End User Management. They also would like to manager their 12,000 points of SiteScope from within BAC from now on. This example only includes the SiteScope upgrade to SAM. Rule Price SAM (SAM w/o SiteScope Points) based on # of Points. Pricing Calculation SiteScope: 50 Upgrade SiteScope to SAM Points * $38 = $1,900 SiteScope: 450 Upgrade SiteScope to SAM Points * $25 = $11,250 SiteScope: 1500 Upgrade SiteScope to SAM Points * $20 = $30,000 SiteScope: Upgrade SiteScope to SAM Points * $13 = $130,000 Maintenance and Support: 20% of list = $ 34,630 Total = $ 207,780 Quote and Order Entry 1 SKU for each product, 1 SKU for maintenance covering each product Fulfillment Send SAM LTU July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

19 HP Restricted. For HP and Partner Internal Use.
Integrations Product Description License Model uCMDB 1 uCMDB foundation license (visualizations & views) BAC Foundation Discovery & Dependency Mapping Standard Edition Advanced Edition Follow DDM pricing Integrations EMS Adapter OM/NNM 3rd party tools 1 SAM w/o SiS point per node SiteScope point for the configured EMS monitor Universal CMDB HP Universal CMDB contains Configuration Items, their dependencies and Business Service definitions. This provides a common context that is leveraged by various products for solutions such as ITIL, ITSM, BSM etc. HP Discovery and Dependency Mapping automatically discovers information about the IT environment, including dependencies, and stores it in the CMDB Foundation - This is the CMDB product that provides the CMDB data model, visualization capability, impact analysis, visual queries etc. At least one Foundation is required prior to purchasing Discovery and Dependency Mapping CPUs. The CMDB is populated with CIs, relationships, etc. via Discovery and Dependency Mapping. Universal CMDB Foundation DOES NOT include discovery. Implementations require only one Foundation to be purchased. Occasionally additional foundations may be needed for volume, firewall issues, or physical separation. Discovery and Dependency Mapping DDM Advanced Edition - Discovery and Dependency Mapping Advanced Edition for enterprise IT organizations to discover IT infrastructure components (layer 2-7), their dependencies, network topology and create business service. This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. At least one Universal CMDB Foundation is required. To size DDM AE, count all CPUs for the related components that will be mapped. Media & Support sold separately. DDM Standard Edition - Discovery and Dependency Mapping Standard Edition helps enterprise IT organizations to discover hosts, their dependencies, network topology and host based business service maps. This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. At least one Universal CMDB Foundation is required. To size DDM SE, count all CPUs for the related components that will be mapped. Entitles customer to DDM Inventory (T9387AA) at no additional cost, ensure that the Inventory product is included on orders, one Inventory product for every two CPU's. Upgrade Edition - Licensed per monitored CPU. Requires prior purchase or active maintenance of at least one Universal CMDB Foundation. To size DDM SE-AE Upgrade, count all CPUs for the related components that will be mapped using HP DDM AE. Media & Support sold separately. This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. Which integrations do we charge for? BAC Foundation The UCMDB Foundation UCMDB Visualization/Views Discovery and Dependency Mapping Standard Edition Discovery and Dependency Mapping Advanced Edition Integration with OM and NNM 1 SAM w/o SiteScope points per node July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 19

20 BAC Integration with OM Example
1 SAM w/o SiS Point per node SiteScope Points for each configured EMS monitor Bring in data from100 OM agents into BAC, plus 1 EMS monitor 50 *$38 = $1900 50 * $25 = $1250 1 *$75 = $75 Grand total $3225 In the case that you are integrating OM Events or Data into BAC, the customer will need to purchase one SAM Point without SiteScope per Host CI (Managed Node) in OM. In addition, they will need a trivial amount of SiteScope points for the EMS Monitors (depends on how many monitors they need), but the EMS Integration License is a no-charge item and can be issued to any customer who has purchased SiteScope and BAC. It's not really clear on the quick order guide, but if you look at the SKU list, it may make more sense. These SKUs are for SAM w/o SiteScope and are used in cases where the customer already has SiteScope points or is getting the system events/data from a 3rd party tool (or OM in this case) and wants to send it to BAC and use the reports, dashboard, etc. Under this model, the customer is not paying twice, they are paying for the data collection (OM agent, Patrol agent, or SiteScope) and then the SAM capabilities in BAC (SAM reports, SAM admin, Dashboard) July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

21 Business Process Insight (BPI)
Foundation Basic: BPI server with up to 2 CPU cores Enterprise: BPI server with 2-16 CPU cores 1 Process Required for each process flow Basic to Enterprise upgrade Enterprise Suite Accelerator SW for SAP Helpdesk Management Change Management HPBPI provides you with visibility of your business processes. It enables you to monitor the exact status of processes, for example, an Order Delivery process. Using this information, you can assess the impact of delays in a process in terms of the value of orders affected, key customers affected, and more. You can also use HPBPI to isolate problems in your business flow structure and behavior. HP BPI is sold based on a Foundation (Basic or Enterprise) PLUS the number of business processes that need to be monitored. Note this pricing is for BPI 2.20 onwards, a previous licensing model existed for HPBPI version 2.10 and earlier Basic Foundation is for a BPI server with up to 2 CPU Cores, Enterprise Foundation is for a BPI Server with 2-16 CPU Cores. Initial order must include HP BPI Media (BB215BA) and one or more HP BPI 1 process LTUs (BB186AA) A Process LTU is required for each business process flow to be monitored. Initial order must include BPI Media (BB215BA) and one of the BPI Foundation Products Select this to upgrade a customer from Standard Foundation to Enterprise Foundation. Customer must already have purchased the BPI Basic Foundation. HP BPI Enterprise Suite is a bundle that includes one BPI Enterprise Foundation LTU and three BPI Per Process LTUs HP BPI Accelerator software for SAP applications is an add-on to HP Business Process Insight. This Accelerator, can simplify the ability to get data from SAP Applications (via SAP iDocs). HP SD Process Insight is a licensing bundle that incorporates HP Business Process Insight software. The SD Process Insight licensing bundle restricts the use of HP Business Process Insight for use only with HP ServiceDesk. The license enables you to use HP Business Process Insight with HP Service Desk to obtain real-time visibility into the ITIL processes managed by your HP Service Desk System. HP Business Process Insight media is required with the HP Service Desk Process Insight Licenses. Notes: 1. HP Business Process Insight Media is not included with the above HP Service Desk Process Insight Licenses and must be separately ordered. 2. HP Service Desk is not included in the above products and must be separately ordered. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

22 TransactionVision (TV)
Analyzer Per CPU of the system it runs on Distributed Sensor Each unit supports 1CPU of the environment that provides events WebSphere Business Integration Broker, WebSphere Application Serer, WebSphere MQ, BEA Application Server Mainframe Sensor By MSU (Measured System Unit) MQ Client Sensor Each unit supports 1000 MQ clients Mainframe sensor - The Mainframe Sensor is priced per MSU(Measured System Unit) for the mainframe logical partitions on which they are installed. MSU is an analogy for a processing capability of the server Analyzer per CPU of the system it runs on Distributed Sensor – each unit supports 1 CPU of the environment that provides events WebSphere Business Integration Broker, WebSphere Application Server, WebSphere MQ, BEA Application Server Mainframe Sensor by MSU(Measured System Unit) MQ Client Sensor each unit support 1000 MQ clients July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

23 Transaction Vision Example
Product License Type Quantity Per Unit Extended Price TransactionVision Analyzer CPUs associated with Analyzer server 4 $30,000 $120,000 TransactionVision Distributed Sensor CPUs associated with servers to be sensed - all technologies 60 $3,000 $180,000 TransactionVision Mainframe Sensor MSU count – all technologies 100 $1,000 $100,000 License Subtotal $400,000 July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

24 Problem Isolation & Service Level Management
Directly tied to the amount of data they are analyzing Priced as a function of the data collectors Can be priced as a subset of the collectors July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 24

25 HP Restricted. For HP and Partner Internal Use.
Problem Isolation 3 different licenses: BPM Transaction SiteScope per Point Real User Monitor CPU Don’t have TCP/IP licenses yet for PI, nor BPM Targets, workaround is to split the price of PI for BPM transactions by 4 PI for RUM SKUs 7.5 July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

26 Problem Isolation Pricing Example
Use Case:  BAC Customer Purchases Problem Isolation for 50 Transactions on BPM and50 Points on SiteScope Rule Price Problem Isolation based on SiteScope or SAM # of Points, BPM # of Transactions New Pricing Calculation BPM: 50 Transactions * $1,000 = $50,000 SiteScope: 50 points * $25 = $ 1,250 Maintenance and Support: 20% of list = $ 20,150 Total = $ 120,900 Quote and Order Entry 1 SKU for each product, 1 SKU for maintenance covering each product Fulfillment Send BAC LTUs with specific Problem Isolation components July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 26

27 BAC Service Level Management (SLM)
7 Different licenses Transaction CPU SAM (Points) BPM Targets BPI per bus process TV Dist Sensor TV Mfr Sen per MSU TV MQ Client Sen 1K 7.5 July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

28 HP Restricted. For HP and Partner Internal Use.
SLM Pricing Example #1 Use Case:  BAC Customer wants SLM purchases for 25 BPM Transactions, 10 CPUs for RUM, 200 points for SAM Rule Price SLM on SAM points, BPM transactions, RUM CPUs. New Pricing Calculation SLM Transactions: 25 transactions (25*1600) = $40,000 SLM CPUs: 10 (10*4200)= $42,000 SLM SAM: 200 (50*38+150*25) = $5,650 Maintenance and Support: 20% of list = $17,530 Total = $105,180 Quote and Order Entry 1 SKU for each product, 1 SKU for maintenance covering each product Fulfillment Send BAC LTUs with SLM The customer would purchase SLM based on what they will use.  So if the customer has 200 BPM transactions and 100 RUM CPU licenses and they were going to use 20 BPM transactions for SLM and 20 RUM CPU for SLM, then it would be a total of 40 SLM licenses (20 SLM transaction and 20 SLM for CPU) July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 28

29 HP Restricted. For HP and Partner Internal Use.
SLM Pricing Example #2 7.5 Use Case:  BAC 7.0 customer currently using TransactionVision and Business Process Insight is planning on upgrading to BAC During a presentation you delivered about “What’s new in BAC 7.5” they learned that SLM 7.5 now supports TV and BPI. The customer has a direct need to report on SLA’s for their business processes and transactions and would like to purchase SLM capability for their entire BPI and TV deployment. Rule Price SLM on the number of monitored Business Processes (for BPI) and on the TransactionVision sensors (note there are three types) New Pricing Calculation Business Processes J2EE Sensors Mainframe Sensors MQ Client Sensors Business Process Insight BAC-SLM4BPI per Bus Process = 5 bus. $20,000/bus. proc = $100,000 Transaction Vision BAC-SLM for TV dist Sensor: 8 $1,500 /sensor = $12,000 BAC-SLM4TV Mfr Sens per MSU: 20 $500/MSU = $10,000 BAC-SLM4TV MQ Client Sen : 12 MQ Client $4,500/sensor = $54,000 Maintenance and Support: 20% of list = $ 35,200 Total = $211,200 Quote and Order Entry 1 SKU for each product, 1 SKU for maintenance covering each product Fulfillment Send BAC LTUs with SLM The customer would purchase SLM based on their number of monitored Business Processes (with BPI) and based on the number of sensors deployed in their TransactionVision solution. NOTE: The pricing for SLM for TV depends on three types of available sensors. July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 29

30 HP Restricted. For HP and Partner Internal Use.
BAC Bundles What is a hard bundle? Why would I want one? What is different about that bundle? Can the bundles be split? Can I add to the bundle later? Hard bundles are a variety of components/applications packaged together under one SKU in the pricing guide to communicate a holistic offering. They are intended to ease the life of sales reps delivering quotes to their customers, and simplify tracking of solution-related deals. There’s a built-in discount of ~10% compared to what the customer would pay if they bought the necessary components a-la-carte. The license key for the solution, that unlocks unique, specialized functionality, is only available when the bundle is purchased. No. You can order the components separately though. Yes. What are hard bundles? Hard bundles are multiple components/applications packaged together under one SKU in the pricing guide to deliver a holistic offering. They are intended to ease the life of Sales Reps in deals that are environment-focused, and simplify the tracking of such deals. What are BAC for SAP and BAC for Siebel? Both are comprehensive solutions for managing ERP/CRM environments on top of BAC. In almost every “building block” of BAC, these solutions offer customized content for SAP or for Siebel, respectively. Who is the target audience for these bundles? Any customer interested in managing his Siebel or SAP environment in production. What does the customer gain from purchasing these hard bundles? There’s a built-in discount of ~10% compared to a-la-carte component purchase. In addition, some complementary components may be included in the bundle. How do I find out what the additional functionality unlocked by the license key is? See the BAC for SAP and BAC for Siebel documentation. Will the customer still need separate license keys for SiS points and solution templates? Yes. The price for them, however, is included in the hard bundle SKU. What do I do if the customer needs more SiS points, BPM transactions, etc. than what is included in the hard bundle? That depends on how many components require more units. In case the customer needs more units of only one or two components, quote the respective generic SKU. For example, if a customer needs 300 SiS points, and only 200 are included in the hard bundle, quote 100 more points in the normal fashion, using the respective SAM SKU. If, on the other hand, more units are required for all components, you can sell multiple instances of a bundle. The above applies to follow-up deals as well. What pricing tier do I use to sell more units of a specific component? Use the tier that you would use if you sold the units regardless of the bundle. For example, if the bundle consists of 100 SAM points, the customer needs 200, and the second tier begins after 50 points, use only the second tier’s SKU for the extra 100 points (because the customer already purchased 100 points as part of the bundle) What do I do if this is a follow-up deal, and the customer already has some of the components? The SKU cannot be split - it’s a take-it-or-leave-it package. If, as a result of previous deals, the customer already has some of the components, and will not need more units of those components, use the generic SKUs for the missing components (i.e. a-la-carte). Can I sell multiple instances of a bundle? Yes, you can. It makes sense if more units (points, CPUs, transactions, etc.) are required across all of the bundle’s components. If there are items that should be charged for only once globally (e.g. solution templates), you can adjust the price through discount. What servers’ CPUs do I count for Siebel Diagnostics – application servers, web servers, gateways? Only application servers’ CPUs should be taken into account. Does the BPI iDoc Adapter included in BAC for SAP entitle the customer to BPI? No. The iDoc Adapter is included for free in the BAC for SAP bundle, and with it the customer receives a 60-day trial license for BPI. In order to use BPI after that period, he would have to purchase BPI separately. If a customer doesn’t need the full amount of units of a certain component, can I “break” the bundle to reduce the amount? As their name indicates, hard bundles cannot be split. The customer has to purchase everything included in it. In order to make this an uncommon case, the bundles were engineered to include a small amount of units of each component. As a result of past deals, the customer already owns all of BAC for SAP bundle’s components, except the license (which unlocks additional functionality not present in any discrete component). How can he attain it? For such cases, a separate SKU was created for the BAC for SAP license. The customer can purchase it separately. Bundle FAQ: July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 30

31 HP Restricted. For HP and Partner Internal Use.
BAC for Siebel $150,000 BAC for Siebel Suite includes: Universal Configuration Management Database Foundation 20 Discovery & Dependency Mapping ADVANCED Edition CPUs 200 System Availability Management with SiteScope Points 20 End User Management with Business Process Monitor Transactions -3 SiteScope Siebel Solution Templates (Siebel Application Server, Siebel Web Server, Siebel Gateway) 10 Diagnostics for Siebel CPUs Suite customizations Optional product components (RUM, SLM) or additional units of a certain component can be added using the respective individual SKUs. HP Business Availability Center™ for Siebel Applications (BAC for Siebel) is a comprehensive solution for monitoring of the health of Siebel business services and applications from the point of view of the consumers of those services: the business, its customers, and its partners. HP BAC for Siebel optimizes the performance and availability of critical Siebel business processes, as well as helps in understanding the impact a change may have on Siebel applications. BAC for Siebel Suite includes: - Universal Configuration Management Database Foundation - 20 Discovery & Dependency Mapping ADVANCED Edition CPUs - 200 System Availability Management with SiteScope Points - 20 End User Management with Business Process Monitor Transactions - 3 SiteScope Siebel Solution Templates (Siebel Application Server, Siebel Web Server, Siebel Gateway) - 10 Diagnostics for Siebel CPUs - Suite customizations (Siebel pattern view, BPM automatic transaction linkage, SiteScope automatic measurement linkage, Siebel-specific Dashboard KPIs) Optional product components (RUM, SLM) or additional units of a certain component can be added using the respective individual SKUs. You are correct, specifically in SARM (which is only one of the Siebel Diagnostics tools) we touch the web servers as well, but we do that mainly to find the relevant application servers where the data actually resides. For that reason, and in order not to complicate life pricing-wise by creating inconsistency between Siebel Diagnostics and Diagnostics, RUM and the likes, we only charge per Siebel application server CPU. Btw, to those interested, answers to many pricing questions are available in the BAC for Siebel and BAC for SAP Hard Bundles FAQ. SiS is used only as a mediator to create and retrieve the SARM data into BAC (i.e. no points are consumed), but that’s not the whole solution – the rest is done on the BAC side. In any case, there is no collector – Siebel Diagnostics is completely separate from the Diagnostics product. The CPUs are the CPUs of the Siebel Application Servers from which we retrieve the SARM data (as well as the other Diagnostics tools’, such as DB Breakdown). July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 31

32 HP Restricted. For HP and Partner Internal Use.
BAC for SAP $60,000 BAC for SAP Suite includes: 1 Universal Configuration Management Database Foundation 10 Discovery & Dependency Mapping/ADVANCED Edition CPUs 100 System Availability Management with SiteScope Points 10 Business Process Monitor Transactions 1 SiteScope SAP R/3 Application Server Solution Template 1 SiteScope SAPNetWeaverApplication Server Solution Template BPI iDoc Adapter Suite Customizations Optional product components (RUM, SLM) or additional units of a certain component can be added using the respective individual SKUs HP Business Availability Center for SAP Applications (BAC for SAP) is a comprehensive solution that allows for monitoring of the health of SAP business services and applications from the point of view of the consumers of those services: the business, its customers, and its partners. HP BAC for SAP also helps in understanding the impact a change or an event may have on SAP business services and applications. HP BAC for SAP Applications complements SAP Solution Manager and SAP NetWeaver Administrator by enabling the customer to proactively measure and manage application availability and performance, as well as transports' impact. BAC for SAP Suite includes: - 1 Universal Configuration Management Database Foundation - 10 Discovery & Dependency Mapping/ADVANCED Edition CPUs - 100 System Availability Management with SiteScope Points - 10 End User Management with Business Process Monitor Transactions - 1 SiteScope SAP R/3 Application Server Solution Template - 1 SiteScope SAPNetWeaverApplication Server Solution Template - 4 Diagnostics for SAP CPUs - Suite Customizations (SAP pattern view, BPM automatic transaction linkage, SiteScope automatic measurement linkage, SAP-specific Dashboard KPIs, “Show Impact” & “Problem Optional product components (RUM, SLM) or additional units of a certain component can be added using the respective individual SKUs. July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 32

33 HP Restricted. For HP and Partner Internal Use.
BAC for SOA $173,700 10 BPM transactions 12 CPU for Diagnostics J2EE, .Net, and ERP/CRM 16 CPU Discovery & Dependency mapping 10 SLM for BPM transactions 12 CPU SLM for Diagnostics Business Availability Center for SOA is a combination of several integrated BAC products that provide capabilities to discover SOA environments, monitor, isolate and find root cause of problems in a SOA to mitigate business risk. It includes integration with HP Systinet and HP SOA Policy Enforcer. The bundle contains the following product licenses: - 10 BPM Transactions - 12 Diag for SOA cpu - 10 SLM for BPM Transactions - 12 SLM for Diag cpu - 16 DDM cpu Customers who requires more licenses, can buy multiple units of this bundle and/or add licenses for the specific underline products. There is 10% discount built in the bundle price over the price of the individual underline products. This functionality is available in BAC 7.5 and higher. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

34 HP Restricted. For HP and Partner Internal Use.
Universal CMDB Foundation CMDB data model, visualization, capability, impact analysis, visual queries Does NOT include discovery CMDB is populated with CIs, relationships via DDM BAC comes with uCMDB foundation populated from monitored CIs Additional foundations needed for volume, firewall issues, or physical separation HP Universal CMDB contains Configuration Items, their dependencies and Business Service definitions. This provides a common context that is leveraged by various products for solutions such as ITIL, ITSM, BSM etc. HP Discovery and Dependency Mapping automatically discovers information about the IT environment, including dependencies, and stores it in the CMDB Foundation - This is the CMDB product that provides the CMDB data model, visualization capability, impact analysis, visual queries etc. At least one Foundation is required prior to purchasing Discovery and Dependency Mapping CPUs. The CMDB is populated with CIs, relationships, etc. via Discovery and Dependency Mapping. Universal CMDB Foundation DOES NOT include discovery. Implementations require only one Foundation to be purchased. Occasionally additional foundations may be needed for volume, firewall issues, or physical separation. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

35 Discovery and Dependency Mapping DDM
3 types of licenses Standard Edition Advanced Edition Upgrade from Standard to Advanced Edition CPU based for all components that will be mapped Requires at least one uCMDB foundation license DDM Advanced Edition - Discovery and Dependency Mapping Advanced Edition for enterprise IT organizations to discover IT infrastructure components (layer 2-7), their dependencies, network topology and create business service. This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. At least one Universal CMDB Foundation is required. To size DDM AE, count all CPUs for the related components that will be mapped. Media & Support sold separately. DDM Standard Edition - Discovery and Dependency Mapping Standard Edition helps enterprise IT organizations to discover hosts, their dependencies, network topology and host based business service maps. This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. At least one Universal CMDB Foundation is required. To size DDM SE, count all CPUs for the related components that will be mapped. Entitles customer to DDM Inventory (T9387AA) at no additional cost, ensure that the Inventory product is included on orders, one Inventory product for every two CPU's. Upgrade Edition - Licensed per monitored CPU. Requires prior purchase or active maintenance of at least one Universal CMDB Foundation. To size DDM SE-AE Upgrade, count all CPUs for the related components that will be mapped using HP DDM AE. Media & Support sold separately. This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. Advanced Edition Higher CPU Fee Layer 2-7 components and their dependencies, network topology, and create business service Standard Edition Discovers hosts, their dependencies, network topology and host based business service maps Upgrade from Standard to Advanced July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

36 HP Restricted. For HP and Partner Internal Use.
DDM Standard Edition Discovers hosts, their dependencies, network topology and host based business service maps • Discovery and Dependency Mapping Standard Edition helps enterprise IT organizations to discover hosts, their dependencies, network topology and host based business service maps. • This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. • At least one Universal CMDB Foundation is required. To size DDM SE, count all CPUs for the related components that will be mapped. Entitles customer to DDM Inventory (T9387AA) at no additional cost, • Ensure that the Inventory product is included on orders, one Inventory product for every two CPU's July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

37 HP Restricted. For HP and Partner Internal Use.
DDM Advanced Edition Advanced Edition Layer 2-7, their dependencies, network topology and create business services Requires 1 uCMDB foundation Upgrade Standard to Advanced Discovery & Dependency Mapping Advanced Edition for enterprise IT organizations to discover IT infrastructure components (layer 2-7), their dependencies, network topology & create business service.This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. At least one Universal CMDB Foundation is required. To size DDM AE, count all CPUs for the related components that will be mapped. SaaS includes: data storage, backups and upgrades. Please consult SaaS prior to quoting the customer for proper scoping. Upgrade Licensed per monitored CPU. Requires prior purchase or active maintenance of at least one Universal CMDB Foundation. To size DDM SE-AE Upgrade, count all CPUs for the related components that will be mapped using HP DDM AE. This product number may only be sold if a customer concurrently purchases each of the lower tiers of this module at the maximum quantities covered by these tiers. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

38 BSM non-production software licensing guide
What is non-production? Hot and cold standby systems Dev, test, staging, production mirror, … systems What is the cost? Free, except for NMC, OPC and SiteScope Customer must own production licenses Intent, it’s all about the objective Free to qualify interaction with customer software Not free when using software to extract product value For example, not free to use Diagnostics to find a problem The Polices are posted on these websites: Definitions: “Cold Standby System” shall mean a standby non-production system which is NOT up and running. If the production system breaks down, or needs to be brought out of service, Licensee is required to switch on and start the Cold System Standby in order to take over for the production system. “Development and Test Systems” shall mean a non-production system to be used only for a) developing Licensee add-on applications in order to access the licensed Software b) migration testing c) pre-production staging or d) version upgrades/configuration and transition purposes for HP testing products such as Test Director for Quality Center, Functional Testing, ServiceTest, LoadRunner and Performance Center (including Diagnostics module). “Hot Standby System” shall mean a non-production system which is up and running, ready to take over for the production system if the production system breaks down or need to be brought out of service. “Non-Production” shall mean internal use which is limited to Development and Test Systems and Hot and Cold Standby Systems. Non Production Software Categories Class 1 products: Class 1 products provide Non-Production licenses at No Charge for perpetual licenses only. Non-Production licenses will not exceed the production license grant. BTO provides no charge Non-Production licenses for all BTO products, EXCEPT NNM, Ops Mgmt, SiteScope and QC High Availability. Non-Production licenses will be provided to the customers when requested, as they are not automatically provided. Class 2 products: Class 2 products charge for Non-Production licenses. NNM, Ops Mgmt, SiteScope Failover and QC High Availability are Class 2 products and available on the price list. HP BTO Software does charge for these specific Non-Production licenses. Process for requesting non-production licenses Customers with HP order numbers should contact one of the HP Licensing Centers listed at to request Non-Production licenses. Please be prepared to provide 1) original HP order # use for production licenses; and 2) Products/quantities for Non-Production request (excepting NNM, HP Operations Mgr, SiteScope, and Quality Center which have orderable Non-Production products available. For these please contact your HP Sales Representative). Legacy Mercury, SPI Dynamics, or Opsware customers (who do not have HP order numbers), please submit SSO case for non-technical license request Q: Does this mean that Diagnostics/TransactionVision/RUM/… is free in a pre-production environment when the objective is to simply test if the HP software is working and not impacting the customers applications. A: Yes Q: if you are using the HP software to test your pre-production environment you must purchase the software. A: Yes, The non production license is not intended to replace the need for a production license in a pre-production environment. The customer must purchase a production license in order to receive a non production license. The intent of Non production software is to test HP SW in non production environments prior to introducing the software in production environments to bring out possible unforeseen environmental problems and address them in a non critical environment instead of production environments where production downtime can occur. - Rich, Maroncelli July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

39 Other Licensing Options
HP Software-as-a-Service Term Licensing Hosts and manages BAC implementations SaaS products: EUM BPM transactions (External/Internal Monitors) RUM (CPUs) Diagnostics SLM SAM uCMDB/DDM 1 year license to use, includes support cost Products with Term licenses: BPM RUM PI SiteScope monitors Why HP SaaS? HP Software-as-a-Service is very different from a hosting service. Typically, hosting services include the machines and initial software installation. Customers are responsible for application management, patch installation, upgrades and modifications to the system, and must rely on Customer Support for assistance using the product. However, this is not the case with HP SaaS. There are three aspects of HP’s Software-as-a-Service: Infrastructure, Operations and Expertise Ready to use – HP SaaS hosts and manages the infrastructure for BAC implementation. The customer can realize quick time to value by the pre-deployed infrastructure available for immediate use. Additionally, HP SaaS also provide access to the 80+ global monitoring locations with different ISPs hosted and managed by SaaS. Operations – HP SaaS is a 24 X 7 organization with support via web, and phone. HP SaaS also provides a highly available infrastructure environment to help customer manage their monitoring implementation Expertise – as a part of the service, a named technical account manager will work with the customer to ensure successful implementation of the monitoring solution. We will work with the customer to help them come up to speed with the product and it’s capabilities. With deployment of monitoring solutions for over 350 customers worldwide, we have established best practices and will work with the customer to provide this guidance. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

40 HP Restricted. For HP and Partner Internal Use.
Example: License Plus 20% maintenance SaaS (Product, Support & Service) Term License 25 BPM transactions $96,000 80K in license $58,699 $48,030 $40,025 in license 250 BPM transactions $511,800 $426,500 in license $435,850 $277,920 $231,600 in license 25 CPUs RUM $229,800 $191,500 in license $111,700 $114,906 $95,755 in license July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

41 HP Restricted. For HP and Partner Internal Use.
Summary SiS SAM BPM RUM TV BPI PI SLM Diagnostics BAC for SAP BAC for SOA Includes BAC No Yes Requires BAC BAC Data Collector No, Reporting/admin Bundle Key license Metric Points Transactions CPU cores CPU cores, sensors, MQ, MSUs CPU Cores, # of business processes Uplift from Data collectors Bundle price Prerequisites Sis Sis, RUM, BPM, uCMDB Sis, RUM, BPM, TV, BPI July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

42 HP Restricted. For HP and Partner Internal Use.
Resources Sales Portal Pricing & Configuration Partner Portal Pricing & Configuration https://h20229.www2.hp.com/partner/protected/allpartners/pricingguide/index.html July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

43 Appendix

44 HP Restricted. For HP and Partner Internal Use.
BAC Pricing FAQs Q: What is the best way to count CPUs in very large customers? A: Many enterprise software vendors are pricing by CPU so chances are good that the customer has gone through this exercise already. If this information is already available, the customer can provide approximate numbers or MAM can be used to discover the environment. Our goal is to be within 10% of the actual number. If they have 5000 CPUs in the environment, we are fine if the count comes in between 4500 and Please avoid ‘nickel-and-dime’ effect of trying to get to an exact CPU count because customer environments are too dynamic. Q: What CPUs in a customer infrastructure do we need to count?  A: All servers running an OS are included in the count. This non-exclusive list is web servers, app servers, print servers, database servers, enterprise software servers (SAP, Siebel, Oracle, PeopleSoft, etc.) For SAM specifically, count the number of CPUs that are being monitored. If SiteScope is monitoring 25 servers (each with 1 CPU) and 4 routers, the number of licenses required is 25 CPUs. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

45 HP Restricted. For HP and Partner Internal Use.
BAC Pricing FAQs Q: What if the customer adds more CPUs after they purchase the product?  A: Legally, customers are only allowed to use software up to the number of CPUs licensed, but customers should be charged for additional CPUs once they exceed 10% of the original purchase amount. Q: How do we count CPUs if there are mainframes in the environment? A: If they are running Linux on zOS they have a concept of virtual CPUs. This CPU count will be the baseline for pricing. If running on native zOS, contact product management. Q: My customers often purchase processors that aren’t activated yet.  Do we charge for active CPUs or actual CPUs? A: Charge only for active CPUs, but we should sell to the forecasted demand to incorporate any planned CPUs that are activated soon. Q: My customers have CPUs that are used for multiple applications, for examples 50% Web and 50% .  Do we charge for the entire CPU or just the designated section?  A: If CPUs are being monitored or contribute to an SLA, they should be counted. July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

46 Pricing Points to remember
4 targets = 1 transaction Average number of locations for a BPM deployment is ~22. Average for an OVIS deployment was 1.6 Average number of transactions per BPM script is ~4 Which is the better “deal” depends on deployment Customers weighted our licensing heavily in their choice. (ex. Dow 680 locations) July 30th, 2008 HP Restricted. For HP and Partner Internal Use. 46

47 HP Restricted. For HP and Partner Internal Use.
BPM Price List Description (EN) Prod List Media Prod Supp 9x5 24x7 HP BAC-EUM w/ BPM 1-50 Targets SW E-LTU T5682AAE $ HP BAC MLU 7.00 SW E-Media 4N8 $174 $213 HP BAC-EUM w/ BPM Targets SW E-LTU T5605AAE $ ,650 6TE $356 $437 HP BAC-EUM w/ BPM 201+ Targets SW E-LTU T5606AAE $ ,100 4NW $238 $293 HP BAC-EUM w/ BPM 1-50 Trans SW E-LTU T5604AAE $ ,200 4P4 $694 $852 HP BAC-EUM w/ BPM Trans SW LTU T5605AA HP BAC MLU 7.00 SW Media HP BAC-EUM w/ BPM 201+ Trans SW LTU T5606AA HP BAC-EUM w/ BPM 1-50 Trans SW LTU T5604AA July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

48 HP Restricted. For HP and Partner Internal Use.
Transaction Addon SLM Description (EN) Prod Nbr List Price Media# Supp 9x5 24x7 HP BAC-SLM for BPM 1-50 Trans SW E-LTU T5624AAE $ ,600 T8352AAE 6TE $356 $437 HP BAC-SLM for BPM 1-50 Trans SW LTU T5624AA T8352AA HP BAC-SLM for BPM 201+ Trans SW E-LTU T5626AAE $ 4N4 $122 $149 HP BAC-SLM for BPM 201+ Trans SW LTU T5626AA HP BAC-SLM for BPM Trans SW E-LTU T5625AAE $ 4HQ $182 $223 HP BAC-SLM for BPM Trans SW LTU T5625AA July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

49 HP Restricted. For HP and Partner Internal Use.
BPM Target Price List Description (EN) Prod List Media Prod Supp Band 9x5 Supp 24x7 Supp HP BAC-EUM w/ BPM 1-50 Targets SW E-LTU T5682AAE $800 HP BAC MLU 7.00 SW E-Media 4N8 $174 $213 HP BAC-EUM w/ BPM 1-50 Targets SW LTU T5682AA HP BAC MLU 7.00 SW Media HP BAC-EUM w/BPM Targets SW E-LTU T5683AAE $500 4N3 $111 $137 HP BAC-EUM w/BPM Targets SW LTU T5683AA HP BAC-EUM w/ BPM 201+ Targets SW E-LTU T5690AAE $360 4N2 $78 $96 HP BAC-EUM w/ BPM 201+ Targets SW LTU T5690AA July 30th, 2008 HP Restricted. For HP and Partner Internal Use.

50 SLM Addon For BPM Targets
Description (EN) Prod Nbr List Price Media# Supp Band 9x5 Supp 24x7 Supp HP BAC-SLM for BPM 1-50 Targets SW E-LTU T6206AAE $ T8352AAE 91J $93 $114 HP BAC-SLM for BPM 1-50 Targets SW LTU T6206AA T8352AA HP BAC-SLM for BPM Trgts SW E-LTU T6207AAE $ 4MZ $55 $67 HP BAC-SLM for BPM Trgts SW LTU T6207AA HP BAC SLM for BPM 201+ Targets SW E-LTU T6208AAE $ 91K $40 $49 HP BAC SLM for BPM 201+ Targets SW LTU T6208AA July 30th, 2008 HP Restricted. For HP and Partner Internal Use.


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