1. 25 Chris Tuttle @ChrisTuttle chris@christuttle.com

2. FavIcon 1 1 Create free FavIcons and get instructions on usage at: http://www.favicon.cc/

3. 404 Error Page 2 2

4. 2 2 Use Google Webmaster Tools to find and fix broken inbound links.

5. Custom Giving Levels 3 3

6. 3 3 Standard AmountsCreativeAmountsDifference in Donations $25$3644% greater $50$6020% greater $100$1066% greater $250$36044% greater $500$60020% greater 26.8% more!

7. Fiscal Transparency 4 4

8. Utilize Video in Email 5 5

9. Social Sharing Options 6 6

10. 7 7 Social - Customize Email Template

11. Social – Customize Tweet Text 8 8

12. AddThis – Trending Content 9 9

13. Integrated Communications 10

14. 11 Custom Images for Facebook Tabs

15. 11 Custom Images for Facebook Tabs

16. 11 Custom Images for Facebook Tabs 111 x 74 pixels 111 x 74 pixels Download these at: Bit.ly/FBTabIcons

17. Facebook Tabs – Email Signup 12

18. Facebook Tabs – Email Signup 12

19. 13 Donation Form – Promote Security

20. Use Video Creatively 14

21. 15 Promote Online in Offline Materials

22. 15 Promote Online in Offline Materials 1.Event Signage 2.Paper Flyers 3.Paper Newsletters 4.Posters 5.Stickers 6.Postcards 7.Envelopes 8.Appeals/Letters 9.Newspaper Ads

23. Custom Twitter Background 16

24. 17 Crowdsource Images w/ Instagram

25. 18 Crowdsourced Webpage Content

26. 19 Confirmation Pages – What’s Next

27. Building a Web of Constituent Engagement 20 Donation Form Confirmation Page – Thank You Ack Email – Thank You Email Signup Confirmation Page – Thank You Ack Email – Thank You Petition Form Confirmation Page – Thank You Ack Email– Thank You Survey Confirmation Page – Thank You

28. Building a Web of Constituent Engagement 20 Email Signup New User Survey Connect on Social Networks Promote to Social Networks Petition Donation Form

29. Use Email Preview Text Wisely 21

30. Mobile Websites 22 Source: EmailMonday – bit.ly/EmailMonday Comparison of Platforms used to Read Email

31. Mobile Websites 22

32. Mobile Websites 22 Before Mobile Version After Mobile Version

33. “Socialize” Webpages 23

34. “Socialize” Emails 24

35. Custom Social Share Links 25 Type into your web browser: bit.ly/SampleCustomTweet

36. Custom Social Share Links 25 Start with this URL: http://twitter.com/home?status=TEXT Write content using: + = spacing %23 = # (hashtag) %26 = & https://twitter.com/home?status=Just+saw+@ChrisTuttle%27s+%2225+Tactics+To+B etter+Engage+Constituents+Online%22+%26+it%27s+not+too+shabby.+Download+at +bit.ly/CT25tactics+%23501techNYC

37. Custom Social Share Links 25 http://www.facebook.com/sharer.php?u=URL Page linked to should include Meta Data, such as: (medium_type= “audio”, “image”, “video”, “news”, “blog” and “mult”) Note about the IMGURL: The thumbnail’s width or height must be at least 50 pixels, and cannot exceed 130×110 pixels.

38. 25 Chris Tuttle @ChrisTuttle chris@christuttle.com