1. SES World Skies’ role in the regional satellite market
October, 2010
SES World Skies’ role in the regional satellite market
Ludmila Naumova Senior Regional Director, Europe, Russia and Central Asia 1

2. Who are we?
SES WORLD SKIES is made up from SES AMERICOM with its 35 years in providing satellite communication services to the Americas and NEW SKIES which has over 10 years experience in providing satellite space across the globe.
We provide satellite communications services to media, enterprise and government customers globally.
We operate a global fleet of 28 satellites that covers all oceanic regions and inhabited land masses and have 957 transponders. And, we are growing…
With a combined revenue of close to a billion dollars in 2009, we have 350 employees and more than 550 customers in 100 countries. We have offices in Princeton, Washington DC, Mexico City, London, Accra, Johannesburg, Sao Paulo, The Hague, Singapore and Sydney in addition to locally based staff across North America, Africa, South Asia and Asia Pacific regions.
Through our global satellite fleet which reaches 99% of the world’s population, we offer regional strength and expertise, on a global scale.
All of these resources are focused on you, the customer.

3. The SES Group
100%
49%
50%
70%
35%
30%*
* Approx., depending on the final financing round
SES is a satellite operator group based in Luxemburg. The SES group comprises of 2 main satellite operators namely SES WORLD SKIES and SES ASTRA.
Being part of the SES group gives us financial stability and the ability to invest in the future. We are able to leverage the global resources of the SES group to the benefit of our customers. The benefit of being owned by a satellite group is that we are we are passionate about satellites. It’s our core business.
In addition, the group has participations and investments in regional satellite operators and satellite service companies.
SES WORLD SKIES has participations in Ciel which is a Canadian satellite operator and Quetzsat, a Mexican satellite operator.
SES Astra has participations in Solaris Mobile and wholly owns SES Sirius and a number of satellite service companies. 3

4. We provide critical connectivity and distribution services that allow our customers to fulfill their communications goals and business ambitions.
What do we do?
More specifically, we:
Operate a global fleet of communication satellites providing capacity which enables customers in media, enterprise and government to provide connectivity and distribution services to their end users.
We have global coverage in C-Band
We have comprehensive land mass coverage in Ku-band
We have efficient restoration and back-up capabilities
We have access to multiple orbital locations
Provide critical connectivity and distribution services that allow our customers to fulfill their communications goals and business ambitions.
Provide the services that enable our customers to access our satellites seamlessly.
Develop and offer products that add value to our customers’ business.
Leverage the global resources of the SES group to the benefit of our customers.

5. Our Fleet
Our Fleet and Services

6. Current Satellite Fleet – 29 satellites and 13 teleports!6

7. SES Proposal to MegaFon SES Fleet7 7

8. We’re Growing! New Satellites 2010 - 2013
Upcoming Launches
Satellite
Location
Notes
Expected launch date
SES-2
87º West
Continuing the North America replacement cycle
Coverage: U.S. 48 State, the Caribbean
Q3 2011
SES-3
103º West
Coverage: U.S. 50 State, the Caribbean, Canada, Mexico
1H 2011
SES-4
338º East
Replacing NSS-7 with coverage of the Atlantic Ocean Region
SES-5
5º East
Europe/Africa/Middle East and global coverage
Q4 2011
SES-6
319.5º East
Replaces and expands NSS-806 coverage and spectrum
1Q 2013
ASTRA 2E
28.2º East
Ku-band coverage of Middle East with connectivity to Europe
ASTRA 2F
Ku-band coverage of West Africa
2Q 2012
SES-8
95º East
High-powered DTH capacity for Asia
2013

9. SES Proposal to MegaFon SES World Skies Results
A global fleet of 26 in-orbit satellites with 6 additional satellites firmly scheduled between now and 2012
Global coverage in C-band
Comprehensive landmass coverage in Ku-band
Efficient restoration and back-up capabilities
Access to multiple orbital locations enabling further business expansion for customers
350 employees spread across the globe
Global reach, local presence: Princeton, Washington DC, Sao Paulo, The Hague, Accra, Mexico City, London, Singapore and Sydney
We have 1,500 television channels including 99 HD channels globally
We serve the needs of 27 government entities from the U.S. to New Zealand
We have over 550 customers in 100 countries
Customers split by segment
SES WORLD SKIES
Media
Enterprise
33%
27%
15%
25%
Outsourcing
(Media)
Government
Service
24%
76%
Space Segment 9 9

10. Who do we serve? Market Segments & Satellite Applications
Media
Enterprise
Government
Cable Distribution
Broadcast Networks
DTH broadcast
HD Distribution and Contribution
Occasional Use
Video Contribution
3DTV delivery
Internet Backbone Platforms for Content Delivery
VSAT for Private Networks and Internet
GSM Network Solutions
Remote Location Connectivity
Disaster Recovery
Military/government Communications
Diplomatic services
Rapid Emergency Response
Occasional Use for Government Missions
Rural Access
SES WORLD SKIES serves 3 main business areas; Media, Enterprise and Government. These can be broken down as follows:
Media
US Media Companies
Global Media
Regional Broadcasters
Channel Aggregators
Enterprise
Internet Service Providers
Telecommunications Companies
Corporations
Transport
Government
US Government
Multinational Government
Government Contractors
I will cover each one in some detail over the next few slides. 10

11. How do we serve the region?
Government
SES WORLD SKIES serves 3 main business areas; Media, Enterprise and Government. These can be broken down as follows:
Media
US Media Companies
Global Media
Regional Broadcasters
Channel Aggregators
Enterprise
Internet Service Providers
Telecommunications Companies
Corporations
Transport
Government
US Government
Multinational Government
Government Contractors
I will cover each one in some detail over the next few slides. 11

12. How do we serve the region?
Government
SES WORLD SKIES serves 3 main business areas; Media, Enterprise and Government. These can be broken down as follows:
Media
US Media Companies
Global Media
Regional Broadcasters
Channel Aggregators
Enterprise
Internet Service Providers
Telecommunications Companies
Corporations
Transport
Government
US Government
Multinational Government
Government Contractors
I will cover each one in some detail over the next few slides. 12

13. Current major customers

14. How do we do it? Customers achieve their ambitions Growth
Local presence Global reach Deep expertise Financial stability
Our Strengths
At the foundation of our business is the ultimate customer experience.
We exist to enable our customers to achieve their ambitions.
At SES WORLD SKIES creating the best customer experience includes many things like the personal relationships we have with our customers, the fact that we are a one-stop-shop for customer care, that our customers have a cross functional relationship with us, not just sales, our commitment to long-term partnerships, our fast and responsive service as well as our flexibility and our integrity.
This combined with our deep technical expertise and satellite coverage will enable customer growth.
Customer Experience
Customer centric approach 14

15. SES WORLD SKIES & O3b Connecting the “other 3 billion” people
SES has invested in O3b in exchange for a 30% stake
SES will provide engineering and commercial support
O3b is launching eight satellites in MEO orbit: revolving around the earth, about four times per day
Continuous coverage : when one satellite leaves, another satellite takes over without coverage interruption
10 Ka-band steerable beams per satellite , each beam providing between 400 Mbps and 1.1Gbps (max 600down / 500up)
Each beam is connected to a high throughput teleport providing fast internet
Providing IP trunking and Mobile backhaul solutions to Satellite Resellers, Government Entities, Mobile/Wireless Network Operators, Telcos and ISPs
Coverage anywhere in the world between 45° north/south latitude – targeting emerging markets across Africa, Asia, Latin America, the Middle East and the Pacific
Covering 70% of the world’s population
O3b’s network will initially consist of eight Medium Earth Orbit (MEO) satellites operating transponders on steerable beams in Ka-band with very low latency, which will cover approximately 70 percent of the world’s population. The mission of O3b is to provide fast, competitively priced fiber-speed broadband connectivity to billions of people in emerging markets who have so far not experienced the benefits of broadband connectivity. O3b’s IP trunking and wireless backhauling satellite infrastructure will support developing countries in building an efficient network for the provisioning of internet connectivity to telcos, enterprises, governments and individuals.
Our involvement with O3b also builds on our strategic plan to increase our exposure in the emerging regions that are poised for explosive growth.  Plus, the services offered by O3b will complement and enrich our portfolio of offerings, and will enable us to approach our customers with a more robust business proposal.
In addition to the cash investment, SES will be supporting O3b with mainly engineering and sales activities to help ensure their success.  Plus, the operations of the O3b satellites will be handled out of our Betzdorf facility and the network control will be provided from one of our US-based locations.

16. SES WORLD SKIES & O3b Combined Strengths
Product reach
Product flexibility/portability
Growth capacity
Low-cost capacity
Fiber-like capacity
High throughput capacity
Global presence & network
Technical expertise
Regional teams
Program management Financial strength
Long-term commitment
Quality assurance
Experience
Innovation
Global Reach
Technology 16

17. Our business – key messages
SES is poised to grow its asset portfolio
A global fleet of 29 satellites with 8 additional satellites scheduled between now and 2013
Commitment to innovation and new technology demonstrated by SES’ investment in O3b
Global coverage in C-band
Comprehensive landmass coverage in Ku-band
Efficient restoration and back-up capabilities
Access to multiple orbital locations enabling further business expansion for customers
957 transponders
Global reach, local presence:
Princeton, Washington DC, Sao Paulo, The Hague, Accra, Johannesburg, Mexico City, London, Singapore and Sydney
In Summary... 17

18. Business and Financial Models
Our Fleet
Business and Financial Models

19. Our interaction with the customers
Apartment Building =
Satellite
~~~~~~~~~~~~~~~~~~
Apartment
transponder

20. Our interaction with the customers (Model # 1)
Straight space segment lease - standard
Contract
Monthly Payment
SES World Skies allocates capacity on the satellite
Customer bundles it as part of a VAS
Customer may have to share transponder A B C E D F G

21. Our interaction with the customers (Model # 2)
Straight space segment lease – pre-payment
Contract
Upfront payment for the whole service
Beneficial to both customer and satellite provider
Usually applicable to full transponder lease
Customer uses transponder power and bandwidth with less restrictions A B C E D H F I G

22. Our interaction with the customers (Model # 3)
Condominium approach (hosted payload)
Contract (usually long-term)
1 mission belongs to a strategic customer
The whole satellite
Flexible payment schemes
Beneficial to both customer and satellite provider
Guaranteed long-term commitment from the customer to the provider and vice versa
Design of the satellite to the precise requirements and needs of the customer A

23. Our interaction with the customers (Model # 3)
Condominium approach (hosted payload)
Contract (usually long-term)
1 mission belongs to a strategic customer
Part of the satellite
Flexible payment schemes
Beneficial to both customer and satellite provider
Guaranteed long-term commitment from the customer to the provider and vice versa
Design of the satellite to the precise requirements and needs of the customer A

24. Our interaction with the customers (Model # 3)
Condominium approach (hosted payload)
Contract (usually long-term)
1 mission belongs to a strategic customer
Part of the satellite
Flexible payment schemes
Beneficial to both customer and satellite provider
Guaranteed long-term commitment from the customer to the provider and vice versa
Design of the satellite to the precise requirements and needs of the customer A C B E

25. Our interaction with the customers (Model # 4)
Joint investment (JV vehicle)
Contractual agreement on the majority and minority ownership
Financial investment
CapEx vs. OpEx, cost control
Customer participates in the design of the satellite
Customer bundles it as part of a VAS
Customer have full ownership of the dedicates payload
Strategic customers with long-term interest in the market
Partnership with financially powerful entities; Stability A B C D E F G

26. SES Proposal to MegaFon Key Strategic Customers26 26

27. SES Proposal to MegaFon Global Strategic Partnerships 2003-2010
What: Lifetime lease on beam with in-orbit redundancy to support Canal Overseas DTH across Africa
Year: –to-current
What: Multi-transponder lease with Philippines national telecommunications provider Year: to-current
What: 4 fully or partially leased satellite payloads for DTH services in US, Canada & Mexico
Year: 2003 to present
What: Sale of S-band payload (IndoVision II) on SES-7 satellite to Indonesia’s #1 Media company and DTH platform
Year: 2010
What: 10-year, multi-transponder contract for DTH services to Central America & Caribbean
Year: 2010
What: Multi-year, multi-transponder lease to India’s largest Telecommunications company
Year: –to-current
What: Multi-million dollar equity stake in next-generation broadband MEO satellite constellation. In partnership with Google, HSBC & Liberty Media
Year: 2010
What: Lifetime lease of partial payload to Brazilian satellite operator, Star One,
Year: 2005
What: Multi-transponder contract with India’s #1 DTH platform and Media company with over 10 M subscribers
Year: –to-current
What: Strategic investment in BSS payload on Yahsat-1A that will support DTH services in the Middle East. A Mubadala-financed company.
Year: 2009
What: Strategic partnership for re-deployment of satellite to CAN’s 67 W orbital location
Year: 2010
What: Strategic equity stake in South African DTH platform
Year: 2009
What: Multi-transponder contract to support Saudi Arabian nationwide banking system
Year: 2009 27 27

28. Thank you!
Thank you – any questions?