1. Crucible Creativity and Innovation

2. Crucible Creativity and Innovation No grazing, no milk

3. Crucible Objectives for the Session Explore creative thinking techniques Develop your ideas

4. Crucible Creative Thinking A technique for producing ideas Reverse engineering Biomimicry

5. Crucible New & Different Profitability

6. Crucible A Technique for Producing Ideas Improving on nature Hard work Frustrating Bringing to front of mind Something people take for granted

7. Crucible A Technique for Producing Milk Grazing Chewing the cud Digestion Producing milk Bottling

8. Crucible But first... What is an idea? Examples Why do you need them? 3 situations Where do they come from? You vs. the ether?

9. Crucible What is an Idea? An idea is nothing more or less than a new combination of old elements ‘A Technique For Producing Ideas.’ A Step-By-Step Technique For Sparking Creativity in Advertising or Any Field by James Webb Young Collecting elements Combining them Spotting relationships

10. Crucible Grazing Observe Specific and general ‘Life observations’ will come to you Scrapbooks Think Some thoughts will be more original Write

11. Crucible Chewing the Cud Until it hurts Write down all the partial ideas

12. Crucible Digestion Like the process of digestion this stage is automatic

13. Crucible Producing Milk Unlike milking, this stage is largely automatic, but you can help it Sherlock Holmes Hubble Telescope

14. Crucible Bottling ”Submit your idea to the criticism of the judicious” ”A good idea has, as it were, self- expanding qualities” ”The best way to get a good idea is to get a lot of ideas” Linus Pauling

15. Crucible Some Other Techniques Reverse engineering Biomimicry The power of the random word

16. Crucible Some Other Techniques Reverse engineering Design a working environment, where creativity cannot flourish

17. Crucible Some Other Techniques Biomimicry From ‘bios’, meaning life, and ‘mimesis’, meaning to imitate. A new science that studies nature's best ideas and then imitates these designs and processes to solve human problems. www.biomimicry.net/case_studies_materials.html ©Biomimicry Guild 1999

18. Crucible Some Other Techniques Biomimicry It relates to the application of analogies or properties from the natural world to the problem environment you are placed. This is a hugely exciting and expanding area in science and presents some huge opportunities.

19. Crucible Some Other Techniques Biomimicry Natural InspirationPractical Use Spider’s webHuman fishing Design of the honeycombAircraft shells Dolphin and shark skinSubmarine hulls HedgerowsBarbed wire Large wood boring beetleChainsaw designs Sunflowers tracking sunSolar panels that alter angles Gecko’s footAdaptable adhesives The human eyeBurglar alarm sensors Termite moundsMore efficient heating for houses

20. Crucible Some Other Techniques Power of the random word Bomb making with words “Words are like little bombs” Presentations need to explode “Words are themselves ideas in a state of suspended animation” (JWY) Focus on a single word

21. Crucible Some Other Techniques Bomb making with words Which word sums up your research interests?