1. September 2006 CFO Forum Best Practice 2006 1 GROWTH VS. VALUE INVESTORS; DOs AND DON’Ts IN MANAGING EXPECTATIONS DOs AND DON’Ts IN MANAGING EXPECTATIONS By Aviv Boim, CFO CFO BEST PRACTICE 2006 CFO Forum, Eilat, September, 2006 GROWTH VS. VALUE INVESTORS; DOs AND DON’Ts IN MANAGING EXPECTATIONS DOs AND DON’Ts IN MANAGING EXPECTATIONS By Aviv Boim, CFO CFO BEST PRACTICE 2006 CFO Forum, Eilat, September, 2006

2. September 2006 CFO Forum Best Practice 2006 2 Financial Investors U.S. fund managers, with a range of strategies and industry / geographic focus. Typically meet management on a regular basis London – mostly emerging markets or European dedicated funds. Typically involves hands-on DD Israeli funds - rely on meetings with management and local research analysts Retail investors across the World Wide Web, literally! Research analysts Financial buy side and sell side, mainly U.S.-based but also local analysts Marketing research agencies in the field Financial as well as marketing press agencies

3. September 2006 CFO Forum Best Practice 2006 3 Press interviews and conferences of all sorts, addressing directly or indirectly your company and field, e.g. a negative Wall Street Journal column on your peers could cause your share price to crash

4. September 2006 CFO Forum Best Practice 2006 4 “Channel checks” – what does it mean? Communications that research analysts are making with your suppliers and contract service providers, in an effort to gather information on recent events and dynamics that did not become public Although such communications are likely to breach confidentiality undertakings, they are hard to prevent In most cases, the results of such checks are released in a note by the analysts days prior to the Company releasing its results; your ability to respond is limited if at all

5. September 2006 CFO Forum Best Practice 2006 5 The focus of the fund/investor can be divided into the following main categories: Growth vs. Value analysis Long vs. Short positions Fundamental vs. Technical trade Momentum driven Event driven (M&A, spin off, hedge convertible issuance etc) Each of these investor types is looking for a different edge to satisfy its investment criteria, and these criteria could conflict

6. September 2006 CFO Forum Best Practice 2006 6 A number of market and technical thresholds are key in the evaluation for almost all types of investors: Market capitalization Trading volume Share price volatility Simplicity level of the business model Key parameters of the financial results (profit/loss, EBITA etc) For each fund, your market data and parameters could work either way and influence on building or dropping a position Although it seems like a “chicken and egg” situation – there are always funds with investment policies that will suit your company, almost by definition

7. September 2006 CFO Forum Best Practice 2006 7 First of all – it should be ready and up-to-date at all times, irrespectively of the business cycle and environment The message should be: Clear and coherent Consistent, subject to market dynamics Easy to understand by a generalist; most of the funds don’t have the time/ability to dive into the details Unified message – Regulation FD (Fair Disclosure) addresses it; be strict on “material releases policy” avoid preferential treatment to “smart” investors Second, it should address: The company’s business model Risks and the potential upside Short vs. long term milestones and triggers

8. September 2006 CFO Forum Best Practice 2006 8 Funds do compare their notes of most recent comments made by company’s officers; message that varies and is not unified will hurt credibility Short term and long term company business targets – their fulfillment or push-backs could have a material and immediate impact on buy/sell decisions Funds monitor the share price and technical trading parameters on a daily basis; could trigger changes of investment position Portfolio managers are being evaluated based on daily performance, another driver for market dynamics

9. September 2006 CFO Forum Best Practice 2006 9 Mutual funds focus on long only positions, with a longer ownership horizon Market capitalization threshold is key to its investment criteria, with less emphasis on trading volume Tend to accumulate a sizable position (over 5%) over ~ 6 month period, with room to increase over time Focus on longer-term milestones and expansion prospects Typically tied to “sell side” analysts, and require quality research coverage; tend to support decisions on internally developed models

10. September 2006 CFO Forum Best Practice 2006 10 Hedge funds dynamically build both long and short positions; there are many dozens of U.S. hedge funds with over $1 billion in assets addressing equity (shares) Common strategy is to be market neutral (beta 0), and reduce net long positions to only ~20-40% of total assets As a result, hedge funds make aggressive daily modifications to holdings; the market technical thresholds of each company become key in such “adjustments” Ability to accumulate a sizable position (over 5%) over several weeks can be a key criteria for an investment decision Compared with mutual funds, positions of hedge funds are subject to a shorter holding period, typically 2 to 3 quarters Higher focus on short term milestones

11. September 2006 CFO Forum Best Practice 2006 11 Long/short strategy has become a common acceptable investment strategy Short positions are used to allow low correlation to the market, typically by shorting large cap’s stock, with higher trading volume Adjustments to short positions are made on a daily basis Technically, it is harder to identify size and holders of the short positions; The benefits of shorts – all positions will be covered with the opposite long trade, and typically over a limited period

12. September 2006 CFO Forum Best Practice 2006 12 Retail Brokers have varying investment horizons and strategies, but generally go less in depth than mutual or hedge fund investors Brokers generally get information from research analysts, their peers and from the company; both IR and management. IR office plays an important role here Most brokers require a complete, but simplified message and “story”

13. September 2006 CFO Forum Best Practice 2006 13 Individual investors generally hold small positions, but are regarded as “high maintenance” holder Rely heavily on Internet-based sources for news, publicly available research and information on companies Individual investors are more prone to misconception given their tendency to gather information from online message / chat boards Be sensitive and allow such communications to flow through IR office

14. September 2006 CFO Forum Best Practice 2006 14 There are hundreds of funds/investors/analysts one can meet, mainly in the U.S. and London; a proper mapping and setting the priorities of the targeted investor base is required Understanding the investment criteria of prospective funds is important in order to have a productive investor interaction There is no “right” or “wrong” company message; Need to have a full story, with clear and achievable short and long term business targets