1. 2011 Census of Population and National Household Survey NOMA Annual Meeting Thunder Bay April 28, 2011

2. 2 Census 2011 Census Day is May 10, 2011 10 questions –Basic demographics –2 language questions contained in the 2006 long-form questionnaire Delivered to every dwellings in Canada (more than 15 million private dwellings) Collection starting May 2

3. 3 National Household Survey (NHS) The NHS is a new voluntary survey encompassing all of the questions planned to be in the 2011 Census long form Delivered to 4.5 million sampled households nationally by internet in May or by mail in early June Reference Day will be the same as the Census - May 10, 2011 Can be completed online or on the paper questionnaire mailed to sampled households

4. 4 National Household Survey Content 65 questions Activities of daily living Socio-cultural information Mobility Place of birth of parents Education Labour market activities Commuting patterns Housing Income

5. 5 Why is this data important The Census and the National Household Survey are the main sources of data for smaller regions and populations Data on population trends The Census is mandated by the Constitution Act and the Statistics Act The basis for transfer payments: $300 billion over the past five years Realignment of electoral boundaries (decennial census)

6. Thunder Bay was the 3 rd Oldest CMA in Ontario in 2006 Median Age by Census Metropolitan Area, 2006 Source: Community Profiles, 2006 Census

7. Percentage of Foreign Born Population in Ontario CMAs, 2006 Source: Community Profiles, 2006 Census

8. The Aboriginal Population as a Proportion of the Population for Ontario CMAs, 2006 Source: Aboriginal Identity, Sex and Age Groups for the Population of Canada, Provinces, Territories, Census Metropolitan Areas and Census Agglomerations, 2006 Census - 20% Sample Data & Community Profile, 2006 Census

9. Average Total Income By Highest Level of Education for the Thunder Bay CMA, Ontario & Canada, 2006 Source: Population 15 years and over by Highest Certificate, diploma or degree, Sex showing Average Total Income and Standard Error for Canada, Ontario, Selected CMA and component CSDs, 2006 Census - 20% Sample Data

10. 10 Ensuring Success Strong collection methodologies –Promoting the use of the internet –Targeted collection follow-up for NHS Community partnerships Data quality studies Proven estimation approaches

11. 11 2011 Releases Census February 8, 2012 - Population and dwelling counts May 29, 2012 - Age and sex September 19, 2012 - Families, households, marital status Dwelling type October 24, 2012 - Language National Household Survey First release planned for early 2013

12. 12 How you can help? Become a partner - join the thousands of organizations that are promoting the importance of the Census and the NHS Ambassadors – encourage everyone you know to complete the Census and NHS Promote Census jobs

13. 13 Census Jobs 515 jobs in Northern Ontario Key to the success of the Census –Deliver census forms in rural areas –Help households complete their questionnaire Job requirements 18 years or older, Canadian citizen $14.72/hr for enumerators $18.08/hr for supervisors Can apply now at: ‘www.census@statcan.gc.ca

14. 14 Questions You can send your questions to: censuscommunications@statcan.gc.ca