1. Sustainability starts at the beginning

2.  The products we make and all use impact our environment.

5.  Informed consumers are looking past recycling to the product lifecycle

7.  Lower environmental impact  Contribute to a sustainable economy

8.  Only Type I eco-label in New Zealand  Official environmental label  Government-owned & endorsed by the MfE  Independently operated by Ecolabelling Trust  Registered charitable trust  A Member of Global Ecolabelling Network (GEN)

9.  A rigorous, multi-criteria assessment  Independent third party verification  The verification process includes regular audits

10.  Look to international best practices.  Meet the ISO 14020/24 principles.  Use a transparent process.  Published for public submission.

13.  “We are using certified paper so the traceability and control gives us the confidence that we were doing the right thing.  The benefit is the absolute certainty for a consumer; they know you are sustainable. It’s hard to quantify that.  Consumers expect environmental sustainability and they are looking for something simple to tell them that is the case.  The Environmental Choice logo is one of the most recognised in New Zealand.  Cottonsoft uses the logo as its simple way of letting the consumer know the product is sustainable.” – Kim Calvert, Country Manager – NZ, Cottonsoft Limited

16.  More than 60 New Zealand businesses.  With some 1,700 products have put their trust in the Environmental Choice label.  The estimated total turnover of those businesses is more than 2 billion (NZ$).

18.  Visit: www.environmentalchoice.org.nzwww.environmentalchoice.org.nz  Email: info@enviro-choice.org.nzinfo@enviro-choice.org.nz  Phone: 09 845 3330