1. TallahasseeVoices is a pro bono internet survey panel sponsored by Kerr & Downs Research, which thanks media partners, WCTV, WFSU‐FM, the Tallahassee Democrat for covering citizens’ voices as expressed through TallahasseeVoices. Survey was conducted in August 2010; 527 of the 6,000 panel members responded. Results were weighted to reflect the demographics of the 90%+ local residents who have access to the internet at home, work, or school. Contact: Phillip Downs, Ph.D., Senior Partner, Kerr & Downs Research Professor of Marketing, Florida State University Founder, TallahasseeVoices pd@kerr-downs.com Source: TallahasseeVoicesSponsored by Kerr & Downs Research

2. Impact of Economy on Local Residents 2010 has been much more difficult on local residents than 2009 – Twice as many lost jobs in 2010 – Twice as many had benefits cut in 2010 – Nearly twice as many had pay cuts in 2010

3. To compensate for tough times – 6 in 10 residents Eat out less Buy fewer clothes Use less energy – 5 in 10 Buy cheaper foods Contribute less to charity – 4 in 10 Eat at less expensive restaurants Go out less often Delay house repairs Eliminate vacations

4. National policies 66% say higher taxes are not the solution Only 21% say Obama’s stimulus package has helped them 66% say Obama’s stimulus package will hurt the next generation Only 22% say the stimulus package has helped the nation Only 5% give President Obama an “Excellent” rating on handling the economy

5. Local economy Most residents do not see the local economy improving until Winter 2012 Only 3% give the City & County commissions “Excellent” ratings on creating jobs 7 in 10 residents say local commissions should be more pro growth in their policies

6. Source: TallahasseeVoicesSponsored by Kerr & Downs Research

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8. Source: TallahasseeVoicesSponsored by Kerr & Downs Research Changes in lifestyle because of the economy (continued)

9. Source: TallahasseeVoicesSponsored by Kerr & Downs Research Changes in lifestyle because of the economy (continued)

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