1. www.tribalctad.co.uk Cambridge Training and Development SMS Quizzes & Online Authoring Tool Cambridge Training and Development www.tribalctad.co.uk Promotional materials and user interface March 31 2006

2. www.tribalctad.co.uk Cambridge Training and Development SMS quiz The SMS authoring tool is a web-based application which allows authors to set up an automated response system for a multiple-choice quiz. Trialled by 1,000 users Refined to create a very effective awareness raising Authors can add interactivity to any existing media Viewers respond by sending a single SMS containing all their quiz answers and receive almost instant feedback by SMS as well as optional daily prompts if required

3. www.tribalctad.co.uk Cambridge Training and Development Case studies Healthy for life School Olympic packs Skills for Life in the workplace

4. www.tribalctad.co.uk Cambridge Training and Development Working with a Teenage Pregnancy Project, CTAD developed a blended learning package of health education and information resources which went on a “road show” for young parents-to-be. The materials provided accessible information and support to 40 pregnant teenagers, including those from ethnic minorities. Close attention was paid to meeting the target group’s needs to ensure that subjects of interest to them were dealt with using appropriate language and attractive illustrations. Healthy for life

5. www.tribalctad.co.uk Cambridge Training and Development Healthy for life Front

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7. www.tribalctad.co.uk Cambridge Training and Development School Assembly Pack The Olympic Bid Committee was very concerned about the lack of buy-in across the country in the build up to the bid decision. Tribal CTAD were commissioned to create learning packs that were sent to every school in the country. These were written up by subject experts and included a powerpoint presentation for use in assembly or class. The presentation contained questions that students were encouraged to SMS the answers to, based on our SMS Quiz platform. An Inspiration for All

8. www.tribalctad.co.uk Cambridge Training and Development Text message quiz – info page The eyes of the world on London The Olympic Games and the Paralympic Games are the most spectacular and exciting sporting festivals on earth. Around 15,000 of the world’s best athletes compete for glory, watched by a global audience of billions of people. Along with the athletes, thousands of officials, media and sports fans from across the globe would visit this country. Sport, culture, education and youth would come together in a summer of celebration and competition. The greatest festival that London will ever host The UK has hosted some of the biggest and most successful events in recent years, such as the 2002 Commonwealth Games, the Jubilee celebrations and Euro 96. London would welcome the Olympic nations in the same style and spirit as Manchester did for the 2002 Commonwealth Games and Birmingham did for the IAAF World Indoor Athletics Championships in 2003. London’s Games will be a Games for everyone If we host the games thousands of jobs will be created, our businesses will profit and our tourism industry will boom. Our young people will be inspired by Olympians and Paralympians alike, providing role models for a whole generation. We will all have a unique opportunity to share in and enjoy the benefits that the Olympic Movement brings. Come and join us. Find out more and show your support by visiting London2012.org

9. www.tribalctad.co.uk Cambridge Training and Development Text message quiz - questions To check your answers: Text the word London and the numbers of your answers to: 07800 140884. If you are one of the first 10000 people to text in answers, you will get a text telling you how you scored. (Sending us your answers will cost your usual text rate.) For example, if your answer to A is 1, B is 2, C is 3, D is 4, and E is 5, then text London 12345. A. How many athletes will compete in the Games? 1.less than 1,500 2.about 1,500 3.more than 15,000 4.about 15,000 B. What does the word ‘officials’ mean? 1.Politicians 2. people who are on holiday visiting the Games 3. people who are working to support the Games 4.police officers C. In what month are the Games likely to be held? 1.December 2.August 3.March 4.October D. In what year did Manchester host the commonwealth Games? 1.2002 2.2012 3.2003 4.2004 E. How long ago were the World Indoor Athletics Championships in Birmingham? 1.two years ago 2.three years ago 3.one year ago 4.four years ago

10. www.tribalctad.co.uk Cambridge Training and Development Skills for Life in the workplace Tribal CTAD used mobile phone technologies as an innovative approach to supporting the Skills for Life strategy in the East of England, East Midlands, West Midlands and Yorkshire and Humberside regions. All these elements can be packaged together to offer a range of tools and activities aimed at both employer engagement in the Skills for Life strategy and at employees who need to improve their skills, either to progress at work or to find employment.

11. www.tribalctad.co.uk Cambridge Training and Development Childcare Skills for Life in the workplace Front

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15. www.tribalctad.co.uk Cambridge Training and Development Numeracy Skills for Life in the workplace Front

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17. www.tribalctad.co.uk Cambridge Training and Development Cleaning Skills for Life in the workplace Front

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19. www.tribalctad.co.uk Cambridge Training and Development Construction Skills for Life in the workplace Front

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21. www.tribalctad.co.uk Cambridge Training and Development Construction Skills for Life in the workplace Front

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23. www.tribalctad.co.uk Cambridge Training and Development Retail Skills for Life in the workplace Front

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27. www.tribalctad.co.uk Cambridge Training and Development Sports Skills for Life in the workplace Front

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29. www.tribalctad.co.uk Cambridge Training and Development Tourism and hospitality Skills for Life in the workplace Front

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33. www.tribalctad.co.uk Cambridge Training and Development Young people Skills for Life in the workplace Front

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37. www.tribalctad.co.uk Cambridge Training and Development Manufacturing Skills for Life in the workplace Front

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39. www.tribalctad.co.uk Cambridge Training and Development SMS quizzes and online authoring tool Tribal CTAD have used SMS quizzes to add interactivity to several large awareness raising campaigns across the country over the last year. We know it works. Brand new is the web-based authoring platform that allows local knowledge experts to generate their own campaigns. No more technical specialists required. It is currently being used and tested by about 10 different clients and will be released in the summer of 2006.

40. www.tribalctad.co.uk Cambridge Training and Development User interface for SMS Quiz

41. www.tribalctad.co.uk Cambridge Training and Development User interface for SMS Quiz

42. www.tribalctad.co.uk Cambridge Training and Development Online report on usage

43. www.tribalctad.co.uk Cambridge Training and Development About Tribal CTAD Tribal CTAD, a member of Tribal Group Plc, has over 25 years of experience of developing products and services to support learning, from strategy to delivery. We have an international reputation for work in learning design and development in conventional and new media. Our team combines pedagogical and technological expertise, using communications technology, multimedia and other formats to support learning through the use of vibrant, innovative environments. For more information about m-learning, see www.m-learning.orgwww.m-learning.org Visit us at www.tribalctad.co.ukwww.tribalctad.co.uk