1. Chapter 2 The Basics of Supply and Demand

2. ©2005 Pearson Education, Inc.Chapter 22 The Supply Curve S The supply curve slopes upward demonstrating that at higher prices firms will increase output The Supply Curve Graphically Quantity Price ($ per unit) P1P1 Q1Q1 P2P2 Q2Q2

3. ©2005 Pearson Education, Inc.Chapter 23 Introduction What are supply and demand? What is the market mechanism? What are the effects of changes in market equilibrium? What are elasticities of supply and demand?

4. ©2005 Pearson Education, Inc.Chapter 24 Topics to Be Discussed How do short-run and long-run elasticities differ? How do we understand and predict the effects of changing market conditions? What are the effects of government intervention – price controls?

5. ©2005 Pearson Education, Inc.Chapter 25 Supply and Demand Supply and demand analysis can: 1.Help us understand and predict how world economic conditions affect market price and production 2.Analyze the impact of government price controls, minimum wages, price supports, and production incentives on the economy 3.Determine how taxes, subsidies, tariffs and import quotas affect consumers and producers

6. ©2005 Pearson Education, Inc.Chapter 26 Supply and Demand The Supply Curve  The relationship between the quantity of a good that producers are willing to sell and the price of the good.  Measures quantity on the x-axis and price on the y-axis

7. ©2005 Pearson Education, Inc.Chapter 27 The Supply Curve Other Variables Affecting Supply  Costs of Production Labor Capital Raw Materials  Lower costs of production allow a firm to produce more at each price and vice versa

8. ©2005 Pearson Education, Inc.Chapter 28 Change in Supply The cost of raw materials falls  Produced Q1 at P1 and Q0 at P2  Now produce Q2 at P1 and Q1 at P2  Supply curve shifts right to S’ P S Q P1P1 P2P2 Q1Q1 Q0Q0 S’ Q2Q2

9. ©2005 Pearson Education, Inc.Chapter 29 The Supply Curve Change in Quantity Supplied  Movement along the curve caused by a change in price Change in Supply  Shift of the curve caused by a change in something other than price Change in costs of production

10. ©2005 Pearson Education, Inc.Chapter 210 Supply and Demand The Demand Curve  The relationship between the quantity of a good that consumers are willing to buy and the price of the good.  Measures quantity on the x-axis and price on the y-axis

11. ©2005 Pearson Education, Inc.Chapter 211 The Demand Curve D The demand curve slopes downward demonstrating that consumers are willing to buy more at a lower price as the product becomes relatively cheaper. Quantity Price ($ per unit) P2P2 Q1Q1 P1P1 Q2Q2

12. ©2005 Pearson Education, Inc.Chapter 212 The Demand Curve Other Variables Affecting Demand  Income Increases in income allow consumers to purchase more at all prices  Consumer Tastes  Price of Related Goods Substitutes Complements

13. ©2005 Pearson Education, Inc.Chapter 213 The Demand Curve Changes in quantity demanded  Movements along the demand curve caused by a change in price. Changes in demand  A shift of the entire demand curve caused by something other than price. Income Preferences

14. ©2005 Pearson Education, Inc.Chapter 214 The Market Mechanism The market mechanism is the tendency in a free market for price to change until the market clears Markets clear when quantity demanded equals quantity supplied at the prevailing price Market Clearing price – price at which markets clear

15. ©2005 Pearson Education, Inc.Chapter 215 The Market Mechanism D S The curves intersect at equilibrium, or market- clearing, price. Quantity demanded equals quantity supplied at P 0 P0P0 Q0Q0 Quantity Price ($ per unit)

16. ©2005 Pearson Education, Inc.Chapter 216 The Market Mechanism In equilibrium  There is no shortage or excess demand  There is no surplus or excess supply  Quantity supplied equals quantity demanded  Anyone who wished to buy at the current price can and all producers who wish to sell at that price can Oun Lopez: Start of Lecture 3 Oun Lopez: Start of Lecture 3

17. ©2005 Pearson Education, Inc.Chapter 217 The Market Mechanism D S -Market S and D curves include the S and D curves of individual consumers and producers. Who Supplies? -Producers with willingness-to-accept (WTA) prices below P*. Who Buys? -Only those consumers who are willing-to-pay (WTP) above P*. P0P0 Q0Q0 Quantity Price ($ per unit)

18. ©2005 Pearson Education, Inc.Chapter 218 Market Surplus The market price is above equilibrium  There is excess supply - surplus  Downward pressure on price  Quantity demanded increases and quantity supplied decreases  The market adjusts until new equilibrium is reached

19. ©2005 Pearson Education, Inc.Chapter 219 The Market Mechanism D S P0P0 Q0Q0 1.Price is above the market clearing price – P 1 2.Q s > Q D 3.Price falls to the market- clearing price 4.Market adjusts to equilibrium P1P1 Surplus Quantity Price ($ per unit) QSQS QDQD

20. ©2005 Pearson Education, Inc.Chapter 220 The Market Mechanism D S QSQS QDQD P2P2 Quantity Price ($ per unit) 1.Price is below the market clearing price – P2 2.Q D > Q S 3.Price rises to the market- clearing price 4.Market adjusts to equilibrium Q3Q3 P3P3 Shortage

21. ©2005 Pearson Education, Inc.Chapter 221 The Market Mechanism The market price is below equilibrium:  There is a excess demand - shortage  Upward pressure on prices  Quantity demanded decreases and quantity supplied increases  The market adjusts until the new equilibrium is reached.

22. ©2005 Pearson Education, Inc.Chapter 222 The Market Mechanism Supply and demand interact to determine the market-clearing price. When not in equilibrium, the market will adjust to alleviate a shortage or surplus and return the market to equilibrium. Markets must be competitive for the mechanism to be efficient.

23. ©2005 Pearson Education, Inc.Chapter 223 Changes In Market Equilibrium Equilibrium prices are determined by the relative level of supply and demand. Changes in supply and/or demand will change in the equilibrium price and/or quantity in a free market.

24. ©2005 Pearson Education, Inc.Chapter 224 S’ Changes In Market Equilibrium Raw material prices fall  S shifts to S’  Surplus at P1 between Q1, Q2  Price adjusts to equilibrium at P3, Q3 P Q S D P3P3 Q3Q3 Q1Q1 P1P1 Q2Q2

25. ©2005 Pearson Education, Inc.Chapter 225 D’ S D Q3Q3 P3P3 Changes In Market Equilibrium Income Increases  Demand increases to D1  Shortage at P1 of Q1, Q2  Equilibrium at P3, Q3 P Q Q1Q1 P1P1 Q2Q2

26. ©2005 Pearson Education, Inc.Chapter 226 D’ S’ Changes In Market Equilibrium Income Increases & raw material prices fall  Quantity increases  If the increase in D is greater than the increase in S price also increases P Q S P2P2 Q2Q2 D P1P1 Q1Q1

27. ©2005 Pearson Education, Inc.Chapter 227 Shifts in Supply and Demand When supply and demand change simultaneously, the impact on the equilibrium price and quantity is determined by: 1.The relative size and direction of the change 2.The shape of the supply and demand models

28. ©2005 Pearson Education, Inc.Chapter 228 The Price of a College Education The real price of a college education rose 55 percent from 1970 to 2002. Increases in costs of modern classrooms and wages increased costs of production – decrease in supply Due to a larger percentage of high school graduates attending college, demand increased

29. ©2005 Pearson Education, Inc.Chapter 229 The Market Mechanism D S -Market S and D curves include the S and D curves of individual consumers and producers. Who Supplies? -Producers with willingness-to-accept (WTA) prices below P*. Who Buys? -Only those consumers who are willing-to-pay (WTP) above P*. P0P0 Q0Q0 Quantity Price ($ per unit)

30. ©2005 Pearson Education, Inc.Chapter 230 Market for a College Education Q ( millions enrolled)) P ( annual cost in 1970 dollars) D 1970 S 1970 S 2002 D 2002 $3,917 13.2 New equilibrium was reached at $4,573 and a quantity of 12.3 million students $2,530 8.6

31. ©2005 Pearson Education, Inc.Chapter 231 S 2002 D 2002 D 1900 S 1900 S 1950 D 1950 Long-Run (LR) Path of Price and Consumption (LR demand) Resource Market Equilibrium Quantity Price

32. ©2005 Pearson Education, Inc.Chapter 232 Elasticities of Supply and Demand How much do markets change? Elasticity gives a way to measure how a variable will change when another variable changes. Elasticity (Def): the percentage change in one variable resulting from a one percent change in another.

33. ©2005 Pearson Education, Inc.Chapter 233 Price Elasticity of Demand Measures the sensitivity of quantity demanded to price changes.  It measures the percentage change in the quantity demanded of a good that results from a one percent change in price.

34. ©2005 Pearson Education, Inc.Chapter 234 Price Elasticity of Demand The percentage change in a variable is the absolute (actual) change in the variable divided by the original level of the variable. Therefore, elasticity can also be written as:

35. ©2005 Pearson Education, Inc.Chapter 235 Price Elasticity of Demand Usually a negative number  As price increases, quantity decreases  As price decreases, quantity increases When E Q, P > 1, the good is price elastic  %  Q > %  P When E Q, P < 1, the good is price inelastic  %  Q < %  P

36. ©2005 Pearson Education, Inc.Chapter 236 Price Elasticity of Demand Primary determinant of -Availability of substitutes.  Many substitutes: demand is price elastic  Few substitutes demand is price inelastic

37. ©2005 Pearson Education, Inc.Chapter 237 Price Elasticity of Demand Linear demand curve:  Q/  P is constant Values of P and Q change Price elasticity of demand must therefore be measured at a particular point on the demand curve Elasticity will change along the demand curve in a particular way

38. ©2005 Pearson Education, Inc.Chapter 238 Price Elasticity of Demand Given a linear demand curve  Elasticity depends on slope and on the values of P and Q  The top portion of demand curve is elastic Price is high and quantity small  The bottom portion of demand curve is inelastic Price is low and quantity high

39. ©2005 Pearson Education, Inc.Chapter 239 Price Elasticity of Demand Q P rice 4 8 2 4 E p = -1 E p = 0 E P = -  Elastic Inelastic Demand Curve Q = 8 – 2P

40. ©2005 Pearson Education, Inc.Chapter 240 Price Elasticity of Demand The steeper the demand curve becomes, the more inelastic the good. The flatter the demand curve becomes, the more elastic the good

41. ©2005 Pearson Education, Inc.Chapter 241 Infinitely Elastic Demand (Extreme Case) D P*P* Quantity Price E P =  Q D changes infinitely with the smallest possible change in price.

42. ©2005 Pearson Education, Inc.Chapter 242 Completely Inelastic Demand (Extreme Case) Quantity Price Q*Q* D E P = 0 Q D never changes, even with large changes in price.

43. ©2005 Pearson Education, Inc.Chapter 243 Other Demand Elasticities Income Elasticity of Demand  Measures how much quantity demanded changes with a change in income.

44. ©2005 Pearson Education, Inc.Chapter 244 Other Demand Elasticities Cross-Price Elasticity of Demand  Measures the percentage change in the quantity demanded of one good that results from a one percent change in the price of another good.

45. ©2005 Pearson Education, Inc.Chapter 245 Other Demand Elasticities Complements: Cars and Tires  Cross-price elasticity of demand is negative Price of cars increases, quantity demanded of tires decreases Substitutes: Butter and Margarine  Cross-price elasticity of demand is positive Price of butter increases, quantity of margarine demanded increases

46. ©2005 Pearson Education, Inc.Chapter 246 Price Elasticity of Supply Measures the sensitivity of quantity supplied given a change in price  Measures the percentage change in quantity supplied resulting from a 1 percent change in price.

47. ©2005 Pearson Education, Inc.Chapter 247 Point v. Arc Elasticities Point elasticity of demand  Price elasticity of demand at a particular point on the demand curve Arc elasticity of demand  Price elasticity of demand calculated over a range of prices

48. ©2005 Pearson Education, Inc.Chapter 248 Elasticity: An Application Wheat Market Changes (1980s and 1990s) Analyzing the Wheat Market

49. ©2005 Pearson Education, Inc.Chapter 249 Elasticity: An Application Supply: Q S = 1800 + 240P Demand: Q D = 3550 – 266P Analyze this market. 1)What are the initial P* and Q*? 2)How does demand change when price changes? 3)How does supply change when price changes?

50. ©2005 Pearson Education, Inc.Chapter 250 Elasticity: An Application QD = QS 1800 + 240P = 3550 – 266P 506P = 1750 P = $3.46 per bushel Q = 1800 + (240)(3.46) = 2630 million bushels

51. ©2005 Pearson Education, Inc.Chapter 251 Elasticity: An Application We can find the elasticities of demand and supply at these points

52. ©2005 Pearson Education, Inc.Chapter 252 Elasticity: An Application Assume the price of wheat is $4.00/bushel due to decrease in supply

53. ©2005 Pearson Education, Inc.Chapter 253 Elasticity: An Application In 2002, the supply and demand for wheat were:  Supply: Q S = 1439 + 267P  Demand: Q D = 2809 – 226P

54. ©2005 Pearson Education, Inc.Chapter 254 Elasticity: An Application Q D = Q S 2809 - 226P = 1439 + 267P P = $2.78 per bushel Q = 2809 - (226)(2.78) = 2181 million bushels

55. ©2005 Pearson Education, Inc.Chapter 255 Short-Run Versus Long-Run Elasticity Price elasticity varies with the amount of time consumers have to respond to a price. Short run demand and supply curves often look very different from their long- run counterparts.

56. ©2005 Pearson Education, Inc.Chapter 256 Short-Run Versus Long-Run Elasticity Demand  In general, demand is much more price elastic in the long run Consumers take time to adjust consumption habits Demand might be linked to another good that changes slowly More substitutes are usually available in the long run

57. ©2005 Pearson Education, Inc.Chapter 257 Gasoline: Short-Run and Long-Run Demand Curves D SR D LR People cannot easily adjust consumption in short run. In the long run, people tend to drive smaller and more fuel efficient cars. Quantity of Gas Price

58. ©2005 Pearson Education, Inc.Chapter 258 Short-Run Versus Long-Run Elasticity Demand and Durability  For some durable goods, demand is more elastic in the short run  If goods are durable, then when price increases, consumers choose to hold on to the good instead of replacing it  But in long run, older durable goods will have to be replaced

59. ©2005 Pearson Education, Inc.Chapter 259 D SR D LR Initially, people may put off immediate car purchase In long run, older cars must be replaced. Cars: Short-Run and Long-Run Demand Curves Quantity of Cars Price

60. ©2005 Pearson Education, Inc.Chapter 260 Short-Run Versus Long-Run Elasticity Income elasticity also varies with the amount of time consumers have to respond to an income change.  For most goods and services, income elasticity is larger in the long run  When income changes, it takes time to adjust spending

61. ©2005 Pearson Education, Inc.Chapter 261 Short-Run Versus Long-Run Elasticity Income elasticity of durable goods  Income elasticity is less in the long-run than in the short-run. Increases in income mean consumers will want to hold more cars. Once older cars replaced, purchases will only to be to replace old cars. Less purchases from income increase in long run than in short run

62. ©2005 Pearson Education, Inc.Chapter 262 Demand for Gasoline

63. ©2005 Pearson Education, Inc.Chapter 263 Demand for Automobiles

64. ©2005 Pearson Education, Inc.Chapter 264 Short-Run Versus Long-Run Elasticity Most goods and services:  Long-run price elasticity of supply is greater than short-run price elasticity of supply. Other Goods (durables, recyclables):  Long-run price elasticity of supply is less than short-run price elasticity of supply

65. ©2005 Pearson Education, Inc.Chapter 265 S SR Quantity Primary Copper Price Short-Run Versus Long-Run Elasticity S LR Due to limited capacity, firms are limited by output constraints in the short-run. In the long-run, they can expand.

66. ©2005 Pearson Education, Inc.Chapter 266 S SR Quantity Secondary Copper Price Short-Run Versus Long-Run Elasticity S LR Price increases provide an incentive to convert scrap copper into new supply. In the long-run, this stock of scrap copper begins to fall.

67. ©2005 Pearson Education, Inc.Chapter 267 Supply of Copper

68. ©2005 Pearson Education, Inc.Chapter 268 Declining Demand and the Behavior of Copper Prices Copper has gone through difficult market changes leading to significantly reduced prices most from decreased demand from  A decrease in the growth rate of power generation  The development of substitutes: fiber optics and aluminum

69. ©2005 Pearson Education, Inc.Chapter 269 Short-Run v. Long-Run Elasticity – An Application Why are coffee prices very volatile?  Most of the world’s coffee produced in Brazil.  Many changing weather conditions affect the crop of coffee, thereby affecting price  Price following bad weather conditions is usually short-lived  In long run, prices come back to original levels, all else equal

70. ©2005 Pearson Education, Inc.Chapter 270 Price of Brazilian Coffee

71. ©2005 Pearson Education, Inc.Chapter 271 Short-Run v. Long-Run Elasticity – An Application Demand and supply are more elastic in the long run In short-run, supply is completely inelastic  Weather may destroy part of the fixed supply, decreasing supply Demand relatively inelastic as well Price increases significantly

72. ©2005 Pearson Education, Inc.Chapter 272 D P0P0 S Q0Q0 Quantity Price A freeze or drought decreases the supply of coffee S’ Q1Q1 An Application - Coffee Price increases significantly due to inelastic supply and demand P1P1

73. ©2005 Pearson Education, Inc.Chapter 273 S’ D S P0P0 Q0Q0 P2P2 Q2Q2 Intermediate-Run 1) Supply and demand are more elastic 2) Price falls back to P 2. An Application - Coffee Quantity Price

74. ©2005 Pearson Education, Inc.Chapter 274 S P0P0 Q0Q0 Long-Run 1) Supply is extremely elastic. 2) Price falls back to P 0. 3) Quantity back to Q 0. An Application - Coffee Quantity Price D

75. ©2005 Pearson Education, Inc.Chapter 275 Price of Brazilian Coffee

76. ©2005 Pearson Education, Inc.Chapter 276 Effects of Price Controls Markets are rarely free of government intervention  Imposed taxes and granted subsidies  Price controls Price controls usually hold the price above or below the equilibrium price  Excess demand – shortage  Excess supply - surplus

77. ©2005 Pearson Education, Inc.Chapter 277 D Effects of Price Controls (Price Ceiling) Quantity P rice P0P0 Q0Q0 S P max Price is regulated to be no higher than P max, Quantity supplied falls and quantity demanded increases A shortage results QSQS QDQD Shortage

78. ©2005 Pearson Education, Inc.Chapter 278 D Effects of Price Controls (Price Ceiling) Quantity P rice P0P0 Q0Q0 S P max Price is regulated to be no higher than P max This price ceiling is not binding. Equilibrium P is maintained.

79. ©2005 Pearson Education, Inc.Chapter 279 D Effects of Price Controls (Price Floor) Quantity P rice P* Q* S P max Price is regulated to be no lower than P max This price floor creates a surplus Surplus QSQS

80. ©2005 Pearson Education, Inc.Chapter 280 Effects of Price Controls Excess demand sometimes takes the form of queues  Lines at gas stations during 1974 shortage Sometimes get curtailments and supply rationing  Natural gas shortage of the mid ’70’s Producers typically lose, but some consumers gain. Some consumers lose.

81. ©2005 Pearson Education, Inc.Chapter 281 Price Controls and Natural Gas Shortages In 1954, the federal government began regulating the wellhead price of natural gas. In 1962, the ceiling prices that were imposed became binding and shortages resulted.

82. ©2005 Pearson Education, Inc.Chapter 282 Price Controls and Natural Gas Shortages Price controls created an excess demand of 7 trillion cubic feet. Price regulation was a major component of U.S. energy policy in the 1960s and 1970s, and it continued to influence the natural gas markets in the 1980s.