1. IBISWorld Industry Research Defining Your Clients Operating Environment George Van Horn US Client Services Team Major Accounts Department

2. 2 WWW.IBISWORLD.COM 2 IBISWorld Introduction  40 year old Australian company / 10 years in the US  Publishes the largest collection of U.S. Industry Research & Risk Analysis available.  Publishes consistent analysis for Global Industries, Australia, China, and United Kingdom

3. 3 WWW.IBISWORLD.COM 3 IBISWorld Introduction  Focus on Industry Research - the missing link between the external economy and specific companies.  Assess 30-35 Competitive Conditions that Influence Industry Health & Performance for each of 1200 US Industries and 1200 International Industries.  Provide a framework for understanding the environment an individual company operates in.

4. 4 WWW.IBISWORLD.COM 4 Why Do Business Advisors Use IBISWorld?  Make 1 st & 2 nd Stage Research more cost effective.  Allow users to understand the industry conditions & characteristics that help identify strengths, weaknesses, opportunities, threats.  Flexible platform – applicable to both large companies (divisions), middle market and even small firms.

5. WWW.IBISWORLD.COM 5 “Core” Deliverables  US Industry Research (700+ report titles) 30-40 page reports, analysis, data & graphics Consistent Formatting & Topical Coverage  US Industry “iExpert” reports” ( 700+ report titles) 4-5 page summary reports  Business Environment (200+ report titles) Economic, demographic, financial & social forecast variables…..key drivers to industry forecasts

6. WWW.IBISWORLD.COM 6 New Resources Available 2013  US Specialized Industry Reports (525+) Focused on more narrowly defined product/service segments & “emerging industries”. 4-6 New Reports are added every week.  Global Industry Reports (75+)  China Industry Reports (200+)  UK Industry Reports (400+)  AU Industry Reports (500+)

7. 7 WWW.IBISWORLD.COM 7 Why Industry Research Matters……

8. 8 WWW.IBISWORLD.COM 8 Industry Matters  Industry conditions can vary widely within the economy and broad economic sectors.  Coverage at a 5 digit NAICS level of detail provides a better connection between the economy and company specific conditions.  Companies have an incentive to target the best opportunities (customers) and avoid the laggards.

9. 9 WWW.IBISWORLD.COM 9 Food & Beverage Conditions Vary (*) Risk = the difficulty of the business environment

10. 10 WWW.IBISWORLD.COM 10 Retail Has Winners & Losers... NAICsIndustry Report TitleRisk Rating (*) 44313Camera Storeshigh 44411Home Improvement Storesvery low 44412Paint Storesmedium 44413Hardware Storeslow 44419Lumber & Building Material Storeslow 44421Lawn & Outdoor Equipment Storesmedium 44422Nursery & Garden Storeshigh 44511Supermarkets & Grocery Storesmedium 44512Convenience Storesmedium 44521Meat Marketsvery high 44522Fish & Seafood Marketsmedium (*) Risk = the difficulty of the business environment

11. 11 WWW.IBISWORLD.COM 11 SBDC’s / ITC’s Work Better & Smarter

12. 12 WWW.IBISWORLD.COM 12 SBDC / ITC Industry Research Applications  Business Planning / Strategy  Funding / Credit  Economic Development (*) Prioritize opportunities, work smarter, faster & be more successful!

13. WWW.IBISWORLD.COM 13 Meeting Preparation with iExpert Summaries Business Plans & Startups Business Expansion Loan Assistance High Level Strategy Consulting (marketing, sourcing, credit) SBDC/ITC Applications

14. 14 WWW.IBISWORLD.COM 14 Identifying the Right Industry Or The Best Alternatives

15. WWW.IBISWORLD.COM 15 Searching for an Industry  Search against All Report Databases  Or go to a selected Report Database landing page

16. Searching via Industry Lists From the Report Database landing pages…  Reveal Sector Lists or Scroll Down to review the full NAICS Structure of US Reports by Sector  Clicking any Sector and then title will take you to the individual report WWW.IBISWORLD.COM 16

17. Searching for an Industry Tips: 1.NAICs code (5 digit) search will work very well…… 2.Searching by large company name will work well…. (each report identifies top 4-6 companies in an industry) 3.By industry title (i.e. broad product category “appliance”) will produce good results…. 4.By product/service (i.e. narrow product..refrigerator) will require more effort and closer scrutiny….. WWW.IBISWORLD.COM 17

18. Searching for an Industry When only a product / service description is available  http://www.census.gov/eos/www/naics/http://www.census.gov/eos/www/naics/  use 2007 NAICs Key Word Search box….”Bench” WWW.IBISWORLD.COM 18

19. Searching for an Industry 1.From “Bench” search, select an industry title…. 2.If product description is applicable, search IBISWorld for related 5 digit code. WWW.IBISWORLD.COM 19

20. Searching for an Industry WWW.IBISWORLD.COM 20 Q: What if the product or service is too narrowly defined? A: Identify and use the best components available Economic Drivers  Consumer Recreational Spending  Time Spent on Recreational Activity  Time Spent Playing Sports Bench Manufacturing Key End-Markets  State Parks  Amusement Parks  Golf Courses  Wholesalers Key Suppliers  Input A.  Input B.  Input C. Threat of New Entrants / Substitutes  Import Trade ?  Substitute Product (material)

21. 21 WWW.IBISWORLD.COM 21 Summary  IBISWorld industry research content allows users to understand the competitive conditions that influence industry health and performance.  Industry characteristics and attributes allow users to better evaluate & understand individual companies …..those you do business with.  Industry research supports better relationships with those you do business with & those you want to do business with.

22. 22 WWW.IBISWORLD.COM 22 Let’s Visit the Web Site

23. georgev@ibisworld.com 917-267-0341 WWW.IBISWORLD.COM Thank You