1. this is gonna be popular soon
Fashion
Forecasting

2. Fashion Forecasting
Foreseeing fashion trends and predicting those trends early enough to meet customers demands.

3. Forecasting
Makes it possible for fashion industry to prepare and meet consumer demand.

4. Fashion Trends New Style Big Sunglasses Leggings Big Necklaces
Big Earrings
Polka Dots
Pearls
Skinny Jeans
Straight Jeans
Headbands
Belts

5. TRENDS
The direction of movement of public acceptance of color, texture, and silhouette in fashion.

6. Fashion Services
Resources for fashion reporting, forecasting, and consulting that are available for a fee by subscription.
“A fashion that does not reach the streets is not a fashion”-Coco Chanel

7. Fashion Services

8. Color Services The Color Box The Color Market Pantone Inc.
The Coloring Group
Huepoint
Color Portfolio Inc.

10. RESEARCH Consumer research Market research Sales research
Comparison research

11. Consumer Research
Surveys by telephone or mail to determine income levels, lifestyles, fashion preferences, and shopping habits
Consumer focus groups
In-store informal interviewing to assess what customers like and dislike

12. Market Research Study of market conditions (economy)
Observation of consumer lifestyles
Study of current events, the arts, and the mood of the public

13. Sales Research
Evaluation of previous records to recognize sales trends
Rising sales identify developing trends
Declining sales show what fashions have passed their peak.
Weak sales indicate fashions that are not meeting consumer demand

14. Comparison Research
Visits to the businesses of one’s competitors to compare merchandise selections, prices, and other factors related to competition.
Evaluation of currently popular designer collections
Review of fashion publications, catalogs, websites
Observation of “street” fashions and celebrity wardrobes

15. Trade Publications
Magazines, newspapers, and books that relate current information about and for a specific industry.
Examples, Women’s Wear Daily (WWD)

18. Consumer Publications
Magazines that provide fashion news and information for the consumer.
Examples: Seventeen, Vogue, and GQ.

20. The End