M. Reber © 9/5/2015 Resumes Making Yours Stand Out From the Masses.

M. Reber © 9/5/2015 Resumes Making Yours Stand Out From the Masses

2 A resume has only ONE specific purpose: To win an interview

3 Overview Resume Purpose Resume Content Resume Organization Resume Length Resume Style Resume Do’s and Don’ts Methods of Resume Delivery Resume Maintenance Top Ten Ways to Stand Out

5 Resume Purpose To draw in the reader and entice them to take a closer look To attract each potential employer by being tailored to their specific needs  like a fishing lure or wooing To make assertion to prospective employer: Hire me and you’ll get the following specific, direct benefits To inspire employer to pick up the phone and ask you for an interview

7 Resume Content: Common Headings and Sections Education: Lists college degrees, honors, certifications, training, and relevant course work beginning with highest/most recent Work Experience: Lists title, company, location and beginning/end dates (month/year) for a minimum of last 10 years. Describes concretely and concisely contributions to employer Skills: Lists mastery of computer applications, programming, foreign languages, etc.

8 Resume Content: Common Headings and Sections Achievements: Lists staff awards, special commendations, cost-saving and revenue- increasing suggestions, access to new clients, time efficiencies, etc.

9 Resume Content: Work Experience Focus on last ten to fifteen years: Older experience is generally considered dated Credibility: Experience with well-known and respected organizations increases credibility (perhaps even if more than 15 years old) Highlight skills and experience: Accomplishments important to desired job but learned longer than 15 years ago can be briefly described Be aware of age discrimination: Too much experience can lead employers to worry about age, over- qualification, and higher salary Give dates: Add beginning and ending month/year for jobs held in the last 10 years. For current job, list beginning month/year to “present”

10 Resume Content: Work Experience Avoid specific dates for jobs held over 15 years ago:  If jobs held over 15 years ago demonstrate relevant skills you can not illustrate in more recent jobs, consider listing them in a separate section (such as “Previous Professional Experience”)  Include job titles and company name/location, but no dates (and perhaps without bullets)

11 Resume Content: Optional Headings and Sections Highlight/Summary of Qualifications: Lists briefly significant accomplishments, one or two outstanding skills or abilities, and depth of relevant experience Publications: Lists relevant articles, books, chapters in books, and research papers authored or co-authored beginning with highest/most recent Patents: Lists relevant patents beginning with most recent

12 Resume Content: Controversial Headings and Sections Objective: Lists in one to two lines applicant’s career objective and how that objective benefits the hiring company Volunteer Service: Lists volunteer activities, achievements, and skills Interests: Lists extracurricular activities or hobbies that show notable qualities such as dedication or talent

13 Resume Content: Controversial Items Objective—In Favor Describes in as few words as possible what makes candidate unique among other applicants Identifies the specific position applied for Illustrates how job allows achievement of long term goals as well as what’s in it for employer Allows employer to determine quickly what you can contribute to the organization Example: Talented support analyst seeks lively team- oriented helpdesk role within healthcare industry. Looking for an opportunity to build on well founded technical abilities, strong client facing skills and knowledge of Helpdesk SLAs Example: To use medical licensure, applied statistical expertise, and applications engineering experience to communicate complex medical information to a variety of audiences.

14 Resume Content: Controversial Items Objective—Against Are often vague, badly written, cocky, meaningless, and simply state the obvious Use valuable space without adding value Limit opportunities for widely skilled applicant qualified for more than one position Are often too generic and not customized for each position Frequently full of meaningless marketing speak Poor example: A driven self-starter with excellent written and verbal communication skills, adept at multitasking under tight deadlines, seeking a position with a dynamic and innovative organization providing opportunity for growth and upward mobility

15 Resume Content: Controversial Items Objective—My Advice... Don’t use an objective unless:  You can concretely and succinctly explain how your unique combination of experience/skills satisfies their specific needs and your professional goals in a compelling manner  You are not allowed to submit a cover letter and you want to be sure to identify the job for which you are applying on the resume itself

16 Resume Content: Controversial Items Volunteer Service—In Favor Volunteer service may supply excellent work experience and skills that can be legitimately stated Service can help fill gaps in a resume Volunteering shows commitment to service and dedication to important causes, revealing a generous, well-rounded nature Volunteer service may produce real-life accomplishments you can list as “Professional Experience” if you use “Volunteer” in the job title

17 Resume Content: Controversial Items Volunteer Service—Against Many employers may not care about well-rounded character Too much volunteer activity may imply less than perfect attention to paid job in employer’s eyes Volunteer work without any connection to desired job or applicable skills may not make applicant more qualified for job Listing service could take up valuable space Type of volunteer service could lead to discrimination

18 Resume Content: Controversial Items Volunteer Service—My Advice... Volunteer service could help you land a job After all, who hates Peace Corp volunteers? However, if the organization for which you volunteered could be seen as controversial, you might include the service but omit the name of the organization, or omit that service all together Personally…I don’t want to work for a company who sees volunteer service as a negative… But as always: TRUST YOUR GUT!

19 Resume Content: Controversial Items Interests—In Favor Additional and relevant personal information can pad sparse resume Personal interests and hobbies can support work-related strengths and add value to the resume (video gaming, web or graphic design) Personal interests not related to work may demonstrate aspects of your character that are valued on job:  sports demonstrate team work  working on model airplanes shows attention to detail Your interest may coincide with a potential interviewer’s and spark a connection

20 Resume Content: Controversial Items Interests—Against Interests or hobbies may be irrelevant or may be seen as irrelevant or annoying to the interviewer Extracurricular activities without any connection to job can clutter a tight resume and take space needed elsewhere Identifying certain interests can lead to discrimination, controversy, or negative impressions

21 Resume Content: Controversial Items Interests—My Advice... YOU DECIDE!  Follow your gut  While including interests may increase certain risks they may also open up possibilities  Consider your audience

23 Resume Organization: Chronological vs. Functional Use chronological resume if:Use functional resume if: Most or all of experience is in one fieldExperience is diverse and falls into two or more distinct categories Experience is primarily in traditional paid employment Part of experience is in internships, volunteer work, class projects, or leadership positions Desired job is in same field as current job Desired job suggests a career change or is in a field of previous employment Minimal or no gaps exist in work history Gaps exist in work history but can be accounted for with transferable skills (college credit, volunteer work) Strengths and qualifications are immediately obvious Strengths and qualifications are not immediately obvious

24 Resume Organization: Chronological vs. Functional Use chronological resume if:Use functional resume if: Duration of most jobs was more than a year, preferably at least two Several jobs had short duration which could imply job-hopping Chosen field of work is conservative (e.g. banking, law); functional resumes are not the norm Chosen field of work is not extremely conservative Submission to Monster.com and/or other job boards is planned NO submission to Monster.com and/or other job boards is planned (don’t accept functional resumes) Submission to headhunters, recruiters, and/or executive search firms is planned NO submission of resume to headhunters, recruiters, or executive search firms is planned (tend NOT to favor functional resumes)

25 Resume Organization: Chronological vs. Functional My Advice... Use a functional resume only IF  your job experience falls into two or more distinct categories with at least two jobs per category  separating into categories helps you strategically emphasize most relevant experience to the desired job Don’t use a functional resume as an obvious or flagrant attempt to cover up gaps in employment

26 Chronological Resume:

27 Functional Resume: Corporate Consulting

28 Functional Resume: Teaching

30 Resume Length: Page Limit Limit to 1 page if possible, 2 maximum: Hiring managers have little time. Two pages is the maximum to prove technical knowledge or describe extensive experience Follow industry guidelines: Positions in science and government may expect longer resumes with more information required Realize the longer the resume, the harder to pick out key points: The first glance at a resume is very short, and many more resumes are in the queue

31 Resume Length: Be Concise Be short and concise but concrete, specific and descriptive: Use as few words as possible without sacrificing relevant content Minimize repetition: Stress achievements with similar job tasks for different employers Don’t write an essay: Use phrases rather than complete sentences throughout Stress critical information: Focus on your experiences that matter most to this employer

33 Resume Style: Prove Value to Company Use phrases from job listing and/or company website: Demonstrate you are the perfect fit Concentrate on the job: Focus on skills and experience related to specific job. Minimize odd jobs, training, or courses that don’t add value Prioritize: Organize accomplishments and skills according to relevance to desired position, impressiveness, and uniqueness Stress achievements: Stress accomplishments and quantify results where possible

34 Resume Style: Grammar Avoid first person pronoun and articles: Resume has your name in big letters at the top Be consistent and parallel: Begin all entries in a section with the same part of speech using consistent punctuation Use proper tenses: Use present tense for job you currently have, past tense for one-time tasks completed at a current job or for previous jobs and duties Use strong action verbs: “Did” or “was responsible for” don’t express achievement or concretely convey meaning

35 Resume Style: Action Verbs Accelerated Accomplished Achieved Adapted Administered Analyzed Changed Clarified Communicated Conducted Consolidated Controlled Converted Convinced Coordinated Created Delegated Delivered Demonstrated Designed Developed Devised Directed Edited Eliminated Established Evaluated Expanded Formulated Generated Guided Identified Implemented Improved Increased Initiated Installed Instituted Introduced Invented Launched Managed Marketed Motivated Negotiated Organized Originated Oversaw Participated Performed Planned Produced Programmed Promoted Provided Recommended Redesigned Reduced Reorganized Researched Revised Scheduled Selected Served as Simplified Solved Started Streamlined Strengthened Structured Succeeded Supervised Terminated Trained Transformed Translated Unified Verified Won Wrote

36 Resume Style: Bullet Lists Use bullet lists when possible: Bullets compress information and are easy to read Include at least two bullets in a list Start each bullet with a powerful, concrete verb: Vary verbs using synonyms Use punctuation consistently: End all items in a bullet list with a period or none

37 Resume Style: Bullet Lists Optimize bullets: Write concrete, descriptive, detailed bullets that clearly help a prospective employer visualize past accomplishments and responsibilities Example: Instead of: Wrote training. Use:Created seminar outlines, learning objectives, training exercises, study materials, and video scripts. Don’t overload bullet: Limit bullet text to one or two lines maximum but don’t forsake depth and vividness of information

38 Resume Style: Bullet Lists Don’t overload listing: Limit to 3-5 vivid, detailed accomplishments for each position Example: Training Manager & Associate Account Executive Digitas (Bronnercom); Boston, Massachusetts December 1998 – April 2000  Assisted American Express, AT&T, and General Motors to implement marketing and contact strategies for direct mail and telemarketing, performance support initiatives, and organizational alignment strategies.  Served as the main client contact; managed budgets and created timelines, decks, and client presentations.  Supervised teams creating training including self-paced workbooks, train-the-trainer sessions, and certifications.  Conducted needs assessments, performance evaluations, and measurement.

40 Resume Do’s Revise resume for each position Incorporate language specific to the industry, the individual company, and the unique job description Write easy-to-read resume with concise, unambiguous description Use formatting to create an attractive look Keep it as short as possible without sacrificing relevant content and detail Focus on information relevant to employers’ needs Stress transferable skills for a career change

41 Resume Don’ts Don’t lie or make negative comments about anything Don’t waste tight space by listing more or different experiences than the job requires Don’t include photo, religion, gender, sexual preference, political party, or anything controversial Don't use expressions like "Duties included," "Responsibilities included," "Responsible for”; rather use accomplishment-oriented language to illustrate contributions

42 Resume Don’ts Don’t use excessive or meaningless marketing speak and clichés (dynamic self-starter).  Resume and cover letter should illustrate these qualities Don't emphasize skills and job activities you don’t want to do in the future Don’t include “References Available Upon Request.” If they want them, they’ll ask Don’t include salary information, full job references, or reasons for leaving last job

44 Methods of Resume Delivery: Electronic Plain-Text Resume Paper Resume for Scanning and Keyword Search Traditional Paper Resume in WORD Electronic Job Boards

45 Electronic Plain-Text Resume: Search-software friendly style Identify keywords: Underline skills listed in ads and job descriptions Use keywords to generate most positive hits from software:  Develop largest possible number of keywords in various forms (e.g. MA, Mass., Massachusetts)  Use industry or job-specific keywords and acronyms  Spell-check extensively, search software does not generate positive hits for misspelled terms

46 Electronic Plain-Text Resume: Search-software friendly style Emphasize nouns to cater to search software:  Include noun forms of keyword terms (e.g. accountant as well as accounting)  Use nouns for skills as well as action verbs (e.g. team player). Create thorough keyword list: Consider including at beginning of the resume

47 Electronic Plain-Text Resume: Formatting Use standard text-editing program like Notepad: It creates cleanest electronic resume. No word processing program Limit line length to 65 characters: Longer line lengths often transmit unevenly Don’t use visuals: No graphics or multiple columns Don’t use special formatting: No symbols like copyright symbol, ampersand, mathematical symbols Don’t use font formats: No bold, italics, underlining, and bullet points

48 Electronic Plain-Text Resume: Formatting Use same size fonts: Same size for same level headings, paragraphs and lists, no variations Use simple san-serif fonts between 10 – 14 points: Courier 12 point may be best for clean transmission Set sections apart: Blank lines between sections increase readability Left-justify everything: All lines begin at the left margin

49 Electronic Plain-Text Resume: Formatting Use acceptable “formatting”:  All CAPS for headings  Asterisks (*) or hyphens (-) for lists  Equal sign (=) and dash (-) for separating lines Put only your name on first line: No other text. Resume-search programs look only for a name on this line Place content components on separate lines: Separate lines for job title, company name, and location

50 Electronic Plain-Text Resume: Formatting List each telephone number on separate line: Label phone numbers ("home phone," "work phone," or “cell phone"), no parenthesis around area code Don’t limit resume length: Electronic resumes get screened by computer, not humans, and can be as long as needed to include all possible keywords Save in proper format: Use “Save-As” to save resume as.txt document to avoid introduction of unwanted formatting

51 Electronic Plain-Text Resume: Transmission by Email Ensure optimal transmission: Set format to Plain Text format (not HTML) Don’t forget subject line: In email subject line, include job title and/or reference number of position you are applying for Include all relevant information in the body of the email: Copy and paste electronic cover letter into email message window. Do not send resume without cover letter unless specifically asked not to. Without cover letter, add short message identifying the job for which you are applying and stating that a resume is included

52 Electronic Plain-Text Resume: Transmission by Email Keep different parts of email visually separate: Input line of asterisks or dashes underneath electronic cover letter and before beginning of resume List salutation first with cover letter and resume following: Copy and paste resume text from standard text editor to email message window under electronic cover letter or resume field at employer web site Follow requirements: Abide by all required specifications for submission

54 Paper Resume for Scanning and Keyword Search Use appropriate keywords: Companies scan paper resumes into databases to match job openings with qualified job seekers by searching resumes using keywords Check employer’s web site: Specific requirements are often described there. If not, call and inquire about specific requirements Follow advice for “Electronic Plain-Text Resumes: Formatting”: Fancy fonts and special characters can be difficult to recognize for scanning software and may lead to reading mistakes

55 Paper Resume for Scanning and Keyword Search Make characters identifiable: Use space to separate slashes (1 / 00), scanners often have problems interpreting touching characters Avoid difficult-to-scan formatting:  Horizontal lines  Parentheses or brackets Make scanning easy:  Use only white paper  Do not staple or paperclip resumes with more than one page  Mail resume in a flat envelope of the appropriate size; do not fold!

56 Paper Resume for Scanning and Keyword Search Don’t limit resume length if submission is for scanning purposes only:  Computers easily handle multiple-page resumes  All extracted information is matched to available positions  If human eyes will view your resume, email a formatted version of no more than two pages as well

58 Traditional Paper Resume in WORD: Purpose Is easier to read, more inviting to the eye, and more likely to get you noticed Creates a great first impression—we do judge books by their cover! Demonstrates your design ability and attention to detail Provides two chances to get noticed Won’t get filtered into the spam folder Can be provided at an interview Can be sent as a formatted attachment

59 Traditional Paper Resume in WORD: Purpose Liz Ryan, Business Week, 9/3/2008 “I’ve been recommending sending snail-mail letters to corporate job-search target contacts for three or four years now, and people tell me it’s working. The response rate is higher, and the approach is friendlier. A surface-mail letter can often get you an interview in a case where an email would get ignored or spam-filtered. One friend of mine sent her surface-mail resume and cover letter to a major company’s COO in New York, and got a call a week later from a general manager wanting to interview her in Phoenix, where she lives. She showed up at the interview to see her paper letter – yes, her actual, signed letter, on bond paper – and resume sitting on his desk in Phoenix (probably conveyed via an old- fashioned Inter-Office envelope). An email might have ended up in the COO’s spam folder.”

60 Traditional Paper Resume in WORD: Formatting Use formatting effectively: Do not overwrite your resume. Add white space around sections to create overall balance and invite the eye Left-justify resume: Create a whitespace column on the left for only the headings to extend into Use whitespace effectively:  Line up text and bullets with tabs or set margins, don’t use space bar  Balance entire page so it’s not top or bottom heavy  Adjust space above and below sections to group related information together visually  Create more space between major sections than between entries in one section

61 Traditional Paper Resume in WORD: Formatting Use punctuation consistently: None for headings, be consistent in text and bullets Fonts:  Headings: san serif (Arial, Helvetica, Optima). 12 – 14 point size  Text: serif (Garamond, Times New Roman, Palatino). 9 – 11 point size Format bullets:  Leave three spaces (instead of the five you get with standard tab) between bullet point and the following text  Be consistent and end all items or none of them in bullet list description with a period  Always put at least two items in the bullet list (or it isn’t a list)

62 Traditional Paper Resume in WORD: Presentation Double-check everything:  Proofread several times. Absolutely no spelling or grammar mistakes allowed.  Ask others to review resume for opinions on structure and style Identify both resume pages if used: Place “Continued” at the bottom of page one, and name and “Page 2” at the top of the next Print on a laser printer: Creates most crisp and clean printout Use high-quality non-white paper:  Use 24 – 32 lb. weight professional resume paper  Make sure watermark is printed right-side up, left to right  Use no staples or paperclips if more than two pages

63 Traditional Paper Resume in WORD: Presentation Always bring several resumes printed on good paper to any interview:  Even if interview resulted from electronic resume, hand a printed resume to interviewer at beginning of the interview  It’s easier to read and looks better than a printout  If you’re interviewed by several people, not all of them may have seen your resume

64 Traditional Paper Resume in WORD: Delivery Send resume as.pdf attachment: PDFs ensure formatting is preserved. Employers can open the file without specific software and are less afraid of viruses Don’t use staples or paper clips: If your resume is more than one page, don’t tack together Mail in a flat envelope: Do not fold resume/ cover letter

66 Electronic Job Boards Decide what job boards to use  General sites catering to any job and employer: Monster.com, Wall Street Online Journal Career Journal etc. Organize resume carefully to demonstrate skills and accomplishments learned at various jobs Increase size of resume if necessary to show all strengths and abilities in different fields since it can’t be tailored for specific employer or position  Targeted sites catering to specific job markets and skills: writejobs.com, bilingualcareer.com etc. Tailor resume to industry with proper keywords Increase size of resume if necessary to show all accomplishments and skills since it can’t be tailored for specific employer or position

67 Electronic Job Boards If you post your resume on electronic job boards:  Don’t put your address on the resume  Get an email address just for use on electronic job boards  Follow the rules of the site and the relevant advice for electronic submission If you look for jobs on electronic job boards:  Follow the directions for handing in resume given in job description  Follow the links to job listings, often linked to company website with copy-and-paste window for electronic plain text resume  Send required materials directly to hiring manager if email address is available

69 Resume Maintenance: Create master resume:  Build a resume that includes every job and extracurricular activity you ever had. Don’t worry about size  Use master file to easily and quickly create a tailored resume for individual positions through cut and paste Keep various types of resume: Maintain various boiler plate resumes for different industries and jobs you can tweak easily Back up files: Save your resume by storing it under a new filename each time you update it. Always have a saved version of every resume you sent out

70 Resume Maintenance: Email copies: Send copy of resume (both plain-text and WORD attachment) to your own email address to be available wherever you go

72 Top Ten Ways to Stand Out 1. Customize your resume to each specific job you apply for 2. Research the company to learn how to “talk the talk” 3. Use keywords and phrases specific to that industry/company/job 4. Stress contributions you will make to their organization 5. Prioritize information to showcase what matters most to the prospective employer 6. Write brief but descriptive bullets that stress accomplishments 7. Balance brevity with concrete depth 8. Limit length of resume when screened by humans 9. Design a well-formatted, professional-quality paper resume 10. Remember you are interviewing them as much as they are interviewing you (must be a two-way fit)

73 Resumes – Additional Resources 1. Functional and chronological resume comparison at Quintessential Resumes and Cover Letters at http://www.resumesandcoverletters.com/services_prices.html http://www.resumesandcoverletters.com/services_prices.html 2. Argus Technical Services on preparing the ideal scannable resume at http://www.argus-tech.com/resume/other-sc.htmhttp://www.argus-tech.com/resume/other-sc.htm 3. Resume Advice from the New York Times at http://nytimes.vault.com/cb/content_main.jsp?cat_id=2232&cb _page=42&ch_id=408&parrefer=806 http://nytimes.vault.com/cb/content_main.jsp?cat_id=2232&cb _page=42&ch_id=408&parrefer=806 4. Rich Heinz in “Feeling Lost in Your Job Search? A clear resume objective can put you on target.” at http://www.jobjournal.com/article_full_text.asp?artid=5 http://www.jobjournal.com/article_full_text.asp?artid=5 5. Allen Brizee in “Workplace Writers” at http://owl.english.purdue.edu/owl/resource/681/01/ http://owl.english.purdue.edu/owl/resource/681/01/

74 Interested in One-on-One Coaching? Marrietta Reber Executive Upgrade Consulting marrietta@executiveupgradeconsulting.com www.executiveupgradeconsulting.com $125/hour

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