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IBM FlashSystems Update and Marketplace Overview December 2013

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1 IBM FlashSystems Update and Marketplace Overview December 2013
John Sing Executive IT Consultant IBM Systems and Technology

2 Client Feedback: Data Economics
Business Critical… “Keep me running! Secure my data.” Economics = Business Impact Start Quickly… Add Value… Data Intensive Business Solutions “Can you get me up and running fast?” “Can I add functions and scale?” “How can I leverage all this data for my business and keep what I truly need?” Economics = Speed, Flexibility & Labor Costs Economics = LOB specific (Risk, Expertise, etc.) 2

3 Why Flash… In the last 10 years CPU Performance 8 - 10x increase
DRAM Speed 7- 9x Network Speed 100x Bus Speed 20x Disk Speed 1.2x …and everything waits Source: IBM and Industry Estimates

4 The Economics of Flash 83% Overall lower software license costs
“I've taken away about four days of work time…down to about half an hour now. I'm doing it at the same cost I would have done four years ago, or probably lower.” Reduced latency tenfold for Oracle Retail platform. …5TB in 2U of rack space vs. 1,300 disk drives providing 400K IOPs, less than 1/10th the cost… 83% Overall lower software license costs Due to fewer cores Lower software maintenance Much better storage utilization As much as 50% Lower maintenance Ease management by 50% 38% Fewer Servers Fewer cores Fewer network connections Environmentals 82% Lower Cost Lower power / cooling Less floor space

5 Why does Flash Latency make such a difference?
From an application’s perspective, all client requests take time… I/O Time Network Time CPU Time Newer CPUs help… I/O Time Network Time CPU Time But what if you could fix the I/O bottleneck? I/O Time Network Time CPU Time Time Recovered Query Time Hardware refreshes are done to lower the amount of time clients wait on data services. Ideally, the first refreshes come where the most of the client’s time is spent. The common assumption is CPUs are slow to process when most cases show that CPUs are waiting to get the data to process. Refreshing to the latest CPU technology helps, but addressing only CPUs only addresses the time CPUs process. This does not affect the majority of the client’s time waiting spent waiting on the disk. By coupling servers with FlashSystem, customers are able to achieve a much greater $$/Gain as not only do clients achieve much higher performance, but we are able to consolidate and reduce expensive software licensing. This approach benefits all applications and does not focus solely on the scalability of the applications. This addresses both scalability and the immediate issues of clients waiting. 5

6 CPU Utilization = ~4% FlashSystem CPU Utilization = ~50%
I/O Serviced by Disk Issue/Process I/O request ~ μs Wait for I/O to be serviced ~ 5,000 μs CPU Utilization = ~4% Less Work, More Wait time CPU Utilization Work Waiting for I/O Work Waiting for I/O Work Waiting for I/O FlashSystem CPU Utilization = ~50% MORE Work, LESS Wait I/O Serviced by FlashSystem Issue/Process I/O request ~ μs Wait for I/O to be serviced ~ 200 μs time CPU Utilization Work Wait Work Wait Work Wait Work Wait Work Wait Work Wait

7 Technology shift among storage tiers
Solid-State Drives (SSD) Primary data Cost-optimized blended with Nearline disks Backup data Disk and VTL High capacitive Tapes Long term archiving, “Cold data“ Cost-optimized w/compression & deduplication Linear Tape File System (LTFS) Workflow Data shipping

8 “All Flash” Systems from IBM
Redefine the Economics of Computing to Meet the Demands of a Smarter Planet IBM announces new investments to help clients benefit from the value of flash Investing ~$1B in flash system research & development 12 IBM Flash Centers of Competency around the world to help clients transform their systems IBM integrates the IBM FlashSystemTM in the portfolio of IBM storage offerings

9 IBM Flash Storage Impact on Systems Economics
Better Economics Without Re-architecting Applications 85% Reduction in batch processing times 50% Reduction in Software Licenses 75% Reduction in footprint; 1 Petabyte on 1 floor time 80% Reduction in Energy Usage 100 µs Latency No more bottlenecks Enterprise Reliability High Availability, 2D Flash RAID & IBM Variable Stripe RAIDTM The data below are based on average operating conditions that may or may not be representative of a particular customer’s operating environment. The use case measurements are from TMS customers using the flash technology that has been integrated into IBM’s systems

10 Flash Enables a New, Optimized Infrastructure
for Operational, Transactional Workloads… Core Transactional Systems Social, Mobile, Analytics Systems of Record Systems of Engagement System z & Power Workloads… DB2 Secure Transactions with Integrity OpenStack, Hadoop… 2x Latency Improvement 5x Capacity Reduction Rack Servers Storwize with All Flash IBM FlashSystem Add Flash non-disruptively via DS8870 and Storwize SVC Source: IBM Estimates

11 Journey to “Systems of Engagement”
Value: engage users in new, data-driven processes

12 Storage Spectrum with Flash
IBM FlashSystem flash storage system 100 microSeconds Flash Flash Drawers & Adapters High IOPs Performance < 1 milliSecond Solid State Disk I/O performance in HDD form factor Latency IOPS ‘Hybrid’ HDDs with flash Improved I/O with spinning media capacities Disk 5-15 milliSeconds 15k SAS Hard Disks High performance spinning media 7.2k SAS Hard Disks Capacity / Cost Seconds Tape Backup, recovery, and archiving Performance characteristics moving up from disk to flash Cost / GB Flash $

13 Optimized IBM Flash Portfolio
Software Servers Storage Flash in Server EXP30 Ultra SSD Drawer Flash Adapters, SSDs, EXP30 or EXP24S Direct Attached Drawers Flash in Storage IBM FlashSystem Flash Optimized Systems, All-Flash, Hybrid Flash, Flash Caching IBM High IOPS Adapters + FlashCache Flash Server Caching w/ Flash Adapters and SSDs Flash Cooperative Caching EXP30 Ultra SSD Drawer + IBM DS8870 Storage System + Easy Tier Server Advanced Tiering Software w/ Flash Drawers, Adapters, SSDs Bottom graphic…benefits equal cooperative and shared storage. Flash

14 IBM Flash Software IBM FlashCache Storage Accelerator (IBM System x)
5th Generation Easy Tier (IBM DS8870 with IBM Power 7) Disks Server Cache Close storage to CPU performance gap Tier data and boost storage performance with Easy Tier Server IBM FlashCache Storage Accelerator - Increase storage performance to close storage to CPU gap Use best mix of Flash and hard drives for price / performance Add Flash to match the desired performance level and size of the hot spot Most beneficial for read I/O Write I/O performance improves as a side effect of eliminating read I/O Best cost per I/O to achieve performance levels Offers out of the box application acceleration (no tuning or data placement required) Pre-sales profiler tool will help clients purchase only the Flash they need IBM DS8870 with 5th Generation Easy Tier – Tiering data to the application server will boost performance Easy Tier moves the hottest data closer to server and overcomes latency of the SAN Both server and storage resources remain optimized for performance and cost objectives Advanced self-tuning reduces administration costs further and allows IT staff to focus on strategic initiatives Preserves advanced data protection / HA solutions

15 EasyTier + SSDs in Servers
More Tiers APIs to Software Cluster with Direct Attach SSDs Combined DAS and External Storage With Data Coherency .... SSD SSD Strong Performance Weak Storage Function .... SSD SSD .... SSD SSD in SAN/NAS Storage SAN/NAS Shared Storage SSD Strong Storage Function Not Optimal Performance Strong Storage Function And Performance Today 2 ways of solving the memory speed storage workload problem. Create scalability, integrity, reliability and availability problem. EasyTier extended to Server SSD - a unified scale out and scale up storage platform solving mission critical memory speed storage workload problem.

16 IBM Enterprise-Class Flash in DS8870
Enterprise Storage for Critical Applications Superior Reliability Unique Server Integration Exceptional Performance Efficiency & Optimization

17 Optimized Local Data Placement – Easy Tier
System learns workload, does automated relocation, removes user complexity Easy Tier for DS8000, SVC, V7000 V1, V Tier Now Tier New Server attached Flash Tier Future LTFS Tape as a Tier SSD RAID Array(s) FC/SAS RAID Array(s) SATA RAID Array(s) SSD NL SAS Logical volume VTS LTFS SAS HDD Easy Tier can provide better performance in 1/2 the floor space 40% less energy consumed 96 NLSAS HDDs + 16 SSDs (5.7 KW) vs. 192 FC HDDs (9.5 KW) This is an SPC-1 Benchmark we submitted in April for the DS8700 and Easy Tier, and it is the first (and only) SPC-1 benchmark to include SATA drives. This demonstrates that smart data placement can enable tier-one performance with a combination of SATA and SSDs. You can see that by moving just a small portion of the data from the HDDs to the SSDs can address performance requirements without the excessive costs of putting ALL the data on expensive SDDs. The graph shows how after Easy Tier automates the movement of hot data to the SSDs, performance has improved by over 5X … with no user intervention! 3-4x DB2 throughput improvement on brokerage application. Configuration: POWER7 (Model 9117-MMB), DB2 9.7 FP1, DS8700 4.6 TB SSD TB 15K FC HDD) Ds8700 with Easy Tier achieves better performance in half the floor space and with 40% less energy consumption. Single frame Ds8700 with 96 SATAs + 16 SSDs (5.7KW) vs. Dual frame Ds8700 with 192 FC HDD (9.5KW) Futures tier architecture support, single tier support, application assisted support, power mgmt support

18 Easy Tier V4 Application Performance
Equivalent performance with or without encryption drives in the DS8800 As encryption is done at the drive level, there is no performance impact meaning the performance of an encryption drive or a non-encryption drive is the same. In this example, a DB2 Brokerage transactional workload is utilized and clearly demonstrates this important point and differentiates the DS8000’s implementation of encryption from our competitors. Configuration 96 146GB 15K drives (FDE or non-FDE) – RAID-5 16 400GB SSDs (FDE or non-FDE) – RAID-5 2 DS8800, 1 without encryption with non-FDE drives, 1 with encryption with FDE drives DB2 9.7 FP1, 2 Instances, 2 x 2 TB DBs, 2 Buffer Pools at 54 GB each 2 x 2 TB volumes were allocated for database, temp files and data generation 2 x 100 GB volumes were allocated for log files

19 Proven enterprise flash for DS8870
All-flash DS8870 delivers the ultimate in performance, resiliency and economics Same usable capacity Much better performance Much smaller footprint Much less energy And can reduce overall IT infrastructure costs 1,056 15k hard disk drives 224 flash drives 146GB 15k (RAID 10) All-Flash (RAID 5) All-Flash Benefit Raw Capacity 152TB 90TB 41% Less Usable Capacity 72TB Same Response Time ~ 1 ms ~ 0.3 ms 70% Less Drive Count 1,056 224 80% Less Frames 3 frames 2 frames 33% Less Energy Usage 13.9kw 5.3kw 62% Less $ / GB / IOP Equivalent NA Source: Wikibon All-HDD All-flash or hybrid-flash Performance based on measurements and projections using IBM benchmarks in a controlled environment.

20 Start Small and Grow – Storwize Platform
Start Small & Scale-up Rapid Deployment Buy Less Storage Use What You Have IBM & non-IBM Built-in Expertise Simple, Rapid Development IBM Storwize Platform Converting SVC from a Product to a Platform Real-time Storage Usage Analytics Over 36,000 systems shipped in 2 years since inception… Over $1B revenue in 24 months… Award winning storage platform: features, quality, reliability, support… Packages IBM Storwize SVC (Software Appliance; No Storage) IBM Storwize 3K (Low-end) IBM Storwize 7K (Larger) Priced Options IBM Storwize Real-time Compression IBM Storwize Unified (File) IBM Storwize Metro / Global Mirror IBM Storwize External Virtualization Under Consideration IBM Storwize Flash IBM Storwize ObjectStor IBM Storwize Cloud Embedded Options IBM PureSystems Business Partner Solutions …powered by Storwize embedded…

21 IBM FlashSystem Solution
Combining IBM SVC & IBM FlashSystem™ In a 24/7 market, enterprise clients often strive to achieve maximum performance coupled with deep features and functionality. And naturally, it must be delivered cost effectively. With the introduction of the IBM SAN Volume Controller and IBM FlashSystem bundle, a solution now exists IBM clients gain… The extreme performance of IBM FlashSystem with IBM MicroLatency™ Advanced storage functionality of IBM SVC Thin Provisioning – allocate storage “just in time” Easy Tier – storage efficiency FlashCopy – point in time copies Mirroring/Copy Services – data replication and protection Real-Time Compression – up to 5X more data in the same physical space An ability to cost effectively deploy quickly and realize immediate results

22 IBM Storwize V7000 FlashSystem
Extreme Performance Feature Rich SDS Systems with IBM Storwize V7000 FlashSystem Edition Competitive Economics Over 250K IOPS Flash Copy for Backup & Optimal Workload Availability $/TB Value with Thin Provisioning & Real Time Compression Storage Efficiency with Easy Tier IBM FlashSystem 820 Extreme Performance with IBM MicroLatency™ All Flash 20TB RAIDed data capacity Macro Efficiency 1U form factor Variable Stripe RAID™ + 2D Flash RAID for Enterprise Reliability V7K + SSDs: use for up to a couple of TBs of "fast" capacity and less than 100K IOPS. Great entry point into flash capabilities. V7K + FlashSystem: use for 1-2 FlashSystems worth of "fast" capacity and over 250K IOPS (need some actual testing to determine the ceiling). Great expansion play once customer has tasted flash. FlashSystem + SVC: use for everything above that. Deployment at scale. 22

23 XIV SSD Solution High capacity SSDs used as secondary cache
400GB SSD device per module 6TB of total cache per rack Housed in PCI caddy in rear of module Added to all installed modules No tuning necessary Immediate gain for all applications Optional selective volume activation Available to all Gen3 systems Order with SSD from factory Field non-disruptive upgrade In this page we we describe a bit more detail of the SSD physical implementation: Here you can see a simple diagram of the back of an XIV Gen3 Module. It is basically 1 PCI slot. One per Module and up to 15 in a fully loaded XIV Grid. The SSD disks are 400GB MLC, which translates to a total of 6TB per RACK. Performance is gained as soon as the disk is phased-in. No tuning, Zero Configuration required. Customers have two ways to acquire this solution: A: From Factory. Already inserted. B: As a non-disruptive field upgrade. Which applies to all existing XIV Gen3 Customers.

24 Outstanding Applications Performance
With SSD Caching DB2 Brokerage (IOPS) Heavy Random Brokerage 90/10, Mixed block IO 84% Random Read Miss WebSphere Datastore (IOPS) Web 2.0 OLTP Workload 80/20/4k Core ERP (IOPS) CRM and Financial DB Workload 70/30/8k Medical Record App Server (RT) Healthcare EMR Workload 100% random IO Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput improvements equivalent to the performance ratios stated here.

25 Completing IBM storage portfolio with All-Flash Arrays
Accelerate critical applications and unleash the power of performance Direct Attach All Flash Arrays Hybrid Storage Systems IBM FlashSystem All-Flash Arrays offer extreme performance, low latency and enterprise attributes to handle fast moving operational data in real time Direct Attach Flash (PCIe adapters, server SSDs) provides low latency, high performance storage for in-server applications Hybrid Storage Systems (Storage with SSDs & HDDs) provide a higher level of enterprise capabilities with superior capacity

26 Hybrid arrays vs. dedicated Flash arrays?
What you get: A consolidation play Non-deterministic performance Ease of integration Licensing (still common) Built-in Tiering Hot-spots Another tier to manage Relative ease of use Marginal application efficiencies Proven resiliency SSDs What you don’t get: Best Latency / Best Performance Deterministic/Consistent Performance Architecture design for Flash Reduced footprint Rack space reductions Power/Cooling savings Simplicity Lesser Tiers Zero Tuning Maximum application efficiency

27 IBM FlashSystem Portfolio
Extreme Performance MicroLatency™ Macro Efficiency Enterprise Reliability Extreme Performance Boost enterprise productivity Improve application performance Ideal for OLTP, data warehousing and OLAP environments High availability system IBM FlashSystem 820 IBM FlashSystem 720 IBM FlashSystem 810 IBM FlashSystem 710 IBM FlashSystem Solution IBM FlashSystem 820 San Volume Controller (SVC) Enterprise Features Acceleration of applications Enterprise feature sets to ensure data protection There is a need for extreme raw performance of low latency, IOPS and bandwidth

28 IBM FlashSystem 720 / FlashSystem 820 Architecture
Redundant Management Control Processors Redundant Power Supplies Two Dual-Ported 8 Gb/s FC or 40 Gb/s QDR IB Interfaces N+1 batteries Redundant RAID controllers 12 Flash Modules (10+1+1) 1U Chassis Redundant Fans

29 1 Petabyte, 1 Rack, 22 Million IOPS
What it means… Or, solving for 22 Million IOPs… Either 315 Racks Performance Optimized Disk… IBM FlashSystem 1 Rack 1 Petabyte: 1 Floor Tile 100 microsecond latency 22 Million IOPS 210 GB/s 12.6 KW power Or 630 Racks High Capacity Disk… Less power than the average 200TB array Source: IBM Actual Results and Estimates I

30 Tipping Point Demonstration
IBM FlashSystem, IBM Power Systems and DB2 10 GbE Networking Highly Scalable & I/O Intensive OLTP Database Workload Compelling Economics Significantly improved workload efficiency Extreme Capacity Buy only what you need; add capacity as needed Application Transparency Avoid risk and cost of change as you grow or subside Continuous Availability Uninterrupted access to data with consistent performance Fibre Channel Networking IBM FlashSystem 820 (4-1U units, 20TB Each) IBM Power 780 (4 nodes, 128 Cores, 2TB Memory) IBM DB2 v10.5 (10-8 core cluster members) Improve Performance Reduce Costs Enable New Opportunities Leverage the “Economies of Scale” of Flash Accelerate Application Performance Gain Greater System Utilization Lower Software & Hardware Cost Save Power / Cooling / Floor Space Drive Value Out of Operational Data ibm.com\storage\flash 30

31 Tipping Point Demonstration Results
Normalized $ / IOPS 1.3 Million IOPS 43K+ Transactions p/sec 13K Updates per second 11x Less IBM FlashSystem 2,500Spindles+ 128 SSDs 5,000 Spindles Energy Space 26x Less 80x Less IBM FlashSystem 2,500Spindles+ 128 SSDs 5,000 Spindles IBM FlashSystem 2,500Spindles+ 128 SSDs 5,000 Spindles IBM FlashSystem Cost: $xxx Option #1 2, ” Disks SSD’s 8 Racks, 36.79kVa; 114,700 Btu/hr Annual Power Cost: $88,198 Storage Cost: 10.6M (List Price) Compare #2 5,000 Disks 18 Racks, 75.64kVa; 229,400 Btu/hr Annual Power Cost: $177,232 Storage Cost: 13.6M (List Price) ibm.com\storage\flash 31

32 IBM Differentiators – Enterprise Reliability
Superior Durability: Using the Best Flash 10X 30X P/E* Cycles *Program/Erase (Write) Flash Type MLC eMLC SLC 0K 100K 50K Superior Protection: Beyond Disk RAID Variable Stripe Sizes Read Disturb Mitigation Automatic Read Sweeper High-Speed Clock Recovery Advanced Engineering = Less Maintenance Protection Within And Across Flash Modules Self-Recovering Flash Modules Avoid system rebuilds

33 IBM FlashSystem Roadmap
2013 2014 2015+ IBM FlashSystem 710, 810, 720, 820 1U, 24TB, 32nm SLC, eMLC 450K IOPS, 8Gb FC, QDR IB   Next Generation FlashSystem Next Generation F/O FlashSystem FlashSystem Solution 5U 24TB Scalable to 8x SVC FlashSystem 820 SVC Integration Enhancements SVC Integrated Management Next Gen SVC Integrated Mgmt / Adv. Function PureSystem Integration Next Gen PureSystem FlashSystem F/O Flex Node Legend Integration into Big Data/ Analytics solutions Next Gen. Big Data/Analytics solutions DS8K and Storwize integration Available Future Dashed plan means finalized project plans are not in place: hardware, people, deliverables defined, scoped, and milestones defined. 33 33

34 IBM FlashSystem: A Marketplace Overview
So many vendors, so little time……

35 A World Full of “Flash” Options
FlashSystem

36 Everyone uses Flash The difference is how it is implemented
HW-based Vs SW-based architecture Purposed-built for flash or not? Flash Chip Choices Data Protection Schemes Scalability, Reliability, Availability Method of Deployment Functionality and Features Hybrid or All Flash And yes… Latency! IBM FlashSystem HW-only data path FPGA

37 SSD is not Flash Storage
Flash inside a Disk Enclosure Technology designed for Disk, not Flash Data protection outside SSD Data Path handled by OS/Controllers outside SSD Performance is reduced and marginal Added Latency by: Controllers SW Layers SAS Controllers HDDs Tiering Shared data path SSD Common in hybrid arrays Focus is to maintain functionality and consolidation Focus on Tiering and Data Movement SSD competes with all other disks’ for resources When performance matters (which is ALWAYS), SSD is not the best

38 SSD is not Flash Storage
Rule of Thumb: consider 1U IBM FlashSystem when > 5 SSD SSD 525K IOPS 300 Watt 25/100 µs write/read FlashSystem 820 FlashSystem 720 EasyTier (SSD and disk mix) Why? IBM FlashSystem provides better lifetime, higher performance and smaller energy foot-print when needing more Flash than 5 SSDs SSD when: < 6 SSDs for EasyTier SVC (external EasyTier) not indicated solution

39 IBM FlashSystem Focus areas
Performance (Latency): HW-based design/FPGA Efficiency: Application/Server, Data Center Reliability: VSR, 2D Flash RAID

40 Flash HW and SW-based designs
SW-Based Designs: SW Controlled Data Path Front End Directors Back End Directors OS CPU Outside World SSD/SAS/SATA HDD’s Cache Added latency by: Array Controllers and SW Layers SAS Controllers and Shared bus Tiering and Shared data path Form Factor Enclosure SSD

41 Flash HW and SW-based designs (cont)
HW-Based Designs: HW controlled data path Maximum performance and lowest latency by: Optimized FPGA HW data path Custom HW design Massive parallelism handling data 25us write latency into flash media IO Interface FPGA FPGA CPU Outside World Flash Media Autobahn

42 IBM FlashSystem Core Performance Concepts
IBM FlashSystem is a hardware-only data path Custom FPGA-based data movement decreases latency vs. software Focus is on MicroLatencyTM on standard SAN interfaces vs. competitors Comparable latency on SAN compared to DAS (PCIe) All the benefits of shared storage with no latency impact Distributed out-of-data-path CPU processing 16 PPC CPUs IO Modules RAID Controllers 12x Flash Modules

43 Positioning IBM FlashSystem in a broad marketplace
<100us 1M+ IOPS <300us 500K IOPS FlashSystem <1ms r-latency 100K IOPS <5ms r-latency 100K IOPS

44 Change the Economics of Storage
Focus on those that deliver all of these, and more… Reduced TCO Business Value Reduce Latency Increase Manageability Cut Environmental Costs Improve Compute Efficiency Guarantee Reliability Provide Scalability

45 IBM Flash Storage Portfolio Meeting the Demands of a Smarter Planet
Flash in IBM XIV and DS8870 All-Flash Storwize V7000 IBM Flash Drawers Adapters & SSDs IBM FlashSystem IBM Flash Software for Management, Caching & Tiering Our acquisition of TMS is not where we begin this journey…TMS is how we continue to round out a portfolio that has shipped over 72PB of flash to date. We are firmly focused on taking the entire IBM technology offering and accelerating to unprecedented levels of performance. All of the above supported with Flash Storage TODAY! 45

46 Thank You


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