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SAVING ENERGY IN STB PRESENTED BY KEITH JONES PANASONIC AVC NETWORKS AUSTRALIA PTY LTD SAN FRANCISCO JUNE 2005.

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Presentation on theme: "SAVING ENERGY IN STB PRESENTED BY KEITH JONES PANASONIC AVC NETWORKS AUSTRALIA PTY LTD SAN FRANCISCO JUNE 2005."— Presentation transcript:

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2 SAVING ENERGY IN STB PRESENTED BY KEITH JONES PANASONIC AVC NETWORKS AUSTRALIA PTY LTD SAN FRANCISCO JUNE 2005

3 A BRIEF OVERVIEW OF DTV IN AUSTRALIA  Subscription TV is offered by 3 providers (Austar, Foxtel and Optus) via cable and satellite. There are 7.5M households in Australia.  Current subscription level is 1.6M (22%) in Total.  Free to Air Digital Receiver population is just on 800,000 (11%) after 4 years of operation. Reception difficulties due to Antenna installations are rapidly emerging.  Free to Air services are available in Standard Definition and High Definition under the triplecast regulation. Public Broadcasters have some multiprogramming. Sales HD vs SD are 45% vs 55%  Conversion to digital relies on Quality and Quantity or the regulation of Digital tuners into TV sets. Support of Product relies on implementation of OAD. Page 3 Panasonic AVC Networks Australia Pty. Ltd.

4 STB SALES ESTABLISHED BRANDS AGAINST NON NON ESTABLISHED BRANDS Page 4 Panasonic AVC Networks Australia Pty. Ltd.

5 COMPARISON OF ENERGY CONSUMPTION BETWEEN DTV AND STB FOR AUSTRALIAN DTV CONVERSION ASSUMPTIONS  5% GROWTH FOR TV ANNUALLY  100% CONVERSION TO DIGITAL BY 2012  MEPS LEVELS IN STANDBY 8W ON COMPLIANCE WITH MEPS FROM 2007  NEW TV SALES WILL SHIFT RAPIDLY TO WIDESCREEN Page 5 Panasonic AVC Networks Australia Pty. Ltd.

6 AUSTRALIAN INDUSTRY APPROACH TO ENERGY PERFORMANCE IN TV AND STB  THE AUSTRALIAN STB INDUSTRY RECOGNISES THE ISSUES ASSOCIATED WITH THE CONSUMPTION OF ELECTRICITY RELATING TO TV PRODUCT BOTH IN ‘ON’ MODE AND ‘STANDBY’ MODE.  THE AUSTRALIAN STB INDUSTRY IS PARTICIPATING IN A CONSULTATIVE APPROACH WITH CESA, AEEMA, GOVERNMENT AND STANDARDS AUSTRALIA TO REALISE PRAGMATIC AND WORKABLE SOLUTIONS FOR TV ENERGY CONSUMPTION MINIMISATION.  IN ORDER TO ACHIEVE THE DESIRED POSITIVE OUTCOME AND BECAUSE OF THE STRUCTURE OF THE AUSTRALIAN MARKET, THE AUSTRALIAN TV SUPPLY INDUSTRY HAS SUPPORTED A REGULATORY REGIME. Page 6 Panasonic AVC Networks Australia Pty. Ltd.

7 THANK YOU FOR WATCHING Panasonic AVC Networks Australia Pty. Ltd.


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