1. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Classic Int’l Marketing Activities Modern Int’l Marketing Activities How to benefit / utilize Int’l Marketing Activities

2. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Classic Int’l Marketing Activities (Focus on Event) - Trade Fairs in Thailand - Overseas Trade Fairs - Thailand Solo Show - Trade Mission - Joint / In-store Promotion

3. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Trade Fairs Definition and Categories Fair Exhibition Expo/ Exposition Show Festival Fun Fair Trade Fair * Exhibitor & Visitor Coverage : Local / National Trade Fair Regional Trade Fair International Trade Fair * Product & Service Coverage: General Trade Fair Specialized Trade Fair * Trade Day- Trade Negotiation only / Taking Order Public Day- Open for public

4. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Objectives and Benefits One place to visit / stop Platform of Marketing Mix * Trade Information & Communication Mix * Price & Condition Mix * Distribution Mix * Product Mix Meeting Place Knowledge sharing Promotion & Launching Exhibit & Display Sourcing Trade negotiation & Order Update & Exchange Technology Industry & Market Trends Networking Hub & Center Face –to-Face Reliable Product Testing Faster to conclude

5. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Organizations : World-wide ufi (The Global Association of the Exhibition Industry) http://www.ufi.org/

6. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 How to successfully Participation Which fairs to participate ? How to register as an exhibitor ? How to prepare before fair date ? What to do during fair ? What to do after fair ? www.ditp.go.th, Call 1169www.ditp.go.th Clusters- สพก./ สพล./ สบล. With DITP www.ditp.go.th, Call 1169www.ditp.go.th FTI, BOT, TNSC, Association SMEs Proactive Project by DITP Ufi, TEA, TPO, Asso, Fair Org.- Frankfurt, Koeln, Paris, Milan, Las Vegus, NYC, Chicago, Tokyo,….. Rep. in TH: Reed, UBM, BES, …. Direct to fair organizer or fair representative

7. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Thailand Solo Show - Thailand Exhibition Solo Exhibition (Thailand Sourcing & Business Matching Exhibition/ Thailand Trade Exhibition) Business Matching (Trade Mission/ Solo Exhibition) Business Forum (Seminar/Workshop/ Conference) Thailand Night (Reception +Culture Show +Informal Biz Talk) Thailand Week

8. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Trade Mission - B2B Mission - B2B + Mini Exhibition - Networking + Meeting (Buyers/ Factory/Asso/TPO/…) - Study Mission (Fair/ Factory/ Market/….) - Goodwill Mission Company Profile Presenting/Sales Tool For B2B Group, VISA, Transportation, Accommodation, Outfit, gifts Program/ Official function,…. Personal & Other s

9. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Joint / In-store Promotion - In-store Promotion -- Department/ Chain store/ market place -- Importer/ Distributor/ Sales Representative -- Exporter - Joint Promotion -- Advertisement -- Event/ Festival -- Promotion

10. International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce 25.09.13 Modern Int’l Marketing Activities - Innovation Product, Service, Management, Alliance Co-creation/ collaboration Branding- Influence, Loyalty Integrated services Niche Market Adaptive Advantage/ Value Creation Digital Marketing, Application Social Media/ Multi -means Network/ Connects