1 ®. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers.

Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers during the week of October 10, 2011 On campus, one-on-one intercepts conducted by professional interviewers during the week of October 10, 2011 1,200 Four Year full-time undergrads (Representative sample, 100 campuses stratified by Enrollment, Type, Location (Census Region/Division) 1,200 Four Year full-time undergrads (Representative sample, 100 campuses stratified by Enrollment, Type, Location (Census Region/Division) 600 Two Year undergrads (Selected questions) 600 Two Year undergrads (Selected questions) Margin of error +/- 2.4% Margin of error +/- 2.4% 2 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Compared to last year, modest declines are seen for personal earnings and family HH income Monthly discretionary spending: $215 Monthly discretionary spending: $215 Annual personal earnings: $4,166 Annual personal earnings: $4,166 61% get money from home averaging $376 monthly 61% get money from home averaging $376 monthly 6% are employed full-time and 41% are employed part-time and 4% have an internship during the school year 6% are employed full-time and 41% are employed part-time and 4% have an internship during the school year Average age: 20.4 Average age: 20.4 Family HH income: $96,916 Family HH income: $96,916 4 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Business, followed by Engineering, Biology, and Education continue to be the most common majors Business, followed by Engineering, Biology, and Education continue to be the most common majors 5 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Media Habits: Less than half the time spent watching television is spent watching with a TV set (42%, down from 45% last year) and 56% are at least “Somewhat interested” in watching television exclusively online. Less than half the time spent watching television is spent watching with a TV set (42%, down from 45% last year) and 56% are at least “Somewhat interested” in watching television exclusively online. Comedy Central, MTV, ESPN and ABC are students’ favorite networks (Family Guy, Jersey Shore, South Park, The Office, How I Met Your Mother and House are the most watched programs). Comedy Central, MTV, ESPN and ABC are students’ favorite networks (Family Guy, Jersey Shore, South Park, The Office, How I Met Your Mother and House are the most watched programs). People, Cosmo, SI and Seventeen are students “best read” titles (students spend an average of 24 minutes each week reading magazines). People, Cosmo, SI and Seventeen are students “best read” titles (students spend an average of 24 minutes each week reading magazines). 47% (43% last year) read the print edition of a national newspaper while online readership is 46% (41% last year). 47% (43% last year) read the print edition of a national newspaper while online readership is 46% (41% last year). 59%, (compared to 61% last year) read at least 1 of the last 5 issues of their campus newspaper. 31% report their campus newspaper is available online and 28% of these students have read the online edition in the past month. 59%, (compared to 61% last year) read at least 1 of the last 5 issues of their campus newspaper. 31% report their campus newspaper is available online and 28% of these students have read the online edition in the past month. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 6

The Impact of Technology: 93% own a cell phone. 61% (up from 54%) of owners own a Smartphone (20% of owners own an iPhone). 31% plan to purchase a new mobile and half of these plan to purchase an iPhone. More time is spent texting than in voice conversation. 93% own a cell phone. 61% (up from 54%) of owners own a Smartphone (20% of owners own an iPhone). 31% plan to purchase a new mobile and half of these plan to purchase an iPhone. More time is spent texting than in voice conversation. In a typical week, 95% use Facebook, 51% Twitter, 30% LinkedIn and 28% MySpace. Facebook users spend an average of 238 minutes weekly with Facebook. In a typical week, 95% use Facebook, 51% Twitter, 30% LinkedIn and 28% MySpace. Facebook users spend an average of 238 minutes weekly with Facebook. 20% own an iPad, Kindle, Nook or another brand of tablet computer. 51% are interested in purchasing a tablet and 69% of this group are interested in purchasing an iPad. 20% own an iPad, Kindle, Nook or another brand of tablet computer. 51% are interested in purchasing a tablet and 69% of this group are interested in purchasing an iPad. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 7

Attitudes & Behavior: 49% of textbook spending is “New”, 37% “Used”, 10% “Rented” and 4% “eTextbooks” During Summer Break, 46% went on a trip (51% went or stayed home, 60% worked) FaceBook, iPhones, Texting, Drinking beer, and iPads top the list of “What’s IN on Campus” 69% believe it is “important to pursue alternative energy resources” 49% (57% last year) report “the economy has had a negative impact on my family” “Cost of education” (57%), “Stress” (51%) and “Alcohol abuse/binge drinking” (41%) and “Student loan debt” (31%) are the “biggest problems on campus”. One in seven believe they “May have to leave school because of the economy” and nearly one in seven “May have to transfer to a less expensive school” Less than four in ten (38%, down from 51%) approve of the President’s performance while 14% approve of the performance of Congress (down from 20%) © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 8

Students As Consumers: “Increased college costs” (39%) is the most commonly reported financial challenge students faced when returning to school and 43% “cut back on personal spending” to meet this challenge. Students spent $6.3 billion for “Back To School” shopping (Apparel, Computer, Electronics, Footwear, Furnishings and Mobile phone). Students spent a total of $8.4 billion for online purchases in the past year (“Textbooks” and “Apparel” represents the largest share of students’ online spending). “Forever 21”, “Victoria’s Secret”, “H&M”, “Old Navy” and “AEO” are the most commonly shopped specialty stores 49% have a credit card in their own name (51% of students’ VISA or MasterCards are issued by Chase, Bank of America or Wells Fargo). 21% of students are interested in acquiring a credit card in their own name in the next year © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 9

CBS has surpassed FOX and now dominates the programs student watch most often CBS has surpassed FOX and now dominates the programs student watch most often By a wide margin, “Family Guy” remains the program students watch most often By a wide margin, “Family Guy” remains the program students watch most often 10 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Less than half (41%) of the time spent watching television is spent watching with a traditional TV set Less than half (41%) of the time spent watching television is spent watching with a traditional TV set 11 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

12 59% of the time students spend watching TV is spent offline (66% among users) 59% of the time students spend watching TV is spent offline (66% among users) More than half (56%, up from last period’s 48%) are at least “Somewhat interested” in watching TV exclusively online More than half (56%, up from last period’s 48%) are at least “Somewhat interested” in watching TV exclusively online

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Comedy Central, MTV,ESPN, ABC, and FOX continue to be students’ favorite television networks Comedy Central, MTV,ESPN, ABC, and FOX continue to be students’ favorite television networks For some television networks, significant gender differences are seen For some television networks, significant gender differences are seen 13

Student readership of the online edition of a national newspaper is virtually equal to that of the print edition Student readership of the online edition of a national newspaper is virtually equal to that of the print edition 14 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

59% (compared to 61% last year) read at least 1 of the last 5 issues of the print edition 59% (compared to 61% last year) read at least 1 of the last 5 issues of the print edition Readership is highest among Freshmen at 47% and higher among males (59%) than females (48%) Readership is highest among Freshmen at 47% and higher among males (59%) than females (48%) Readers spend an average 20 minutes reading a typical issue Readers spend an average 20 minutes reading a typical issue 31% report their newspaper is available online (Freshmen are less likely to know if their campus newspaper is available online) 31% report their newspaper is available online (Freshmen are less likely to know if their campus newspaper is available online) 28% of those reporting their campus newspaper is available online report reading the online edition in the past month 28% of those reporting their campus newspaper is available online report reading the online edition in the past month 16 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Nearly eight in ten “Checked grades” in the past month (79%) Nearly eight in ten “Checked grades” in the past month (79%) More than seven in ten (72%) “Checked out someone else’s online profile” More than seven in ten (72%) “Checked out someone else’s online profile” Nearly seven in ten (68%) “Sent/received email” Nearly seven in ten (68%) “Sent/received email” 20 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Six in ten used a laptop wirelessly on campus in the past six months while nearly half used a laptop wirelessly off campus Six in ten used a laptop wirelessly on campus in the past six months while nearly half used a laptop wirelessly off campus More than a third downloaded a TV show (35%) More than a third downloaded a TV show (35%) 21 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Students report a higher incidence of using Skype than iChat or FaceTime 26% use Skype weekly or more often 26% use Skype weekly or more often 7% use iChat weekly or more often 7% use iChat weekly or more often 6% use FaceTime weekly or more often 6% use FaceTime weekly or more often 22 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Most commonly visited sites: Facebook Facebook Google Google YouTube YouTube Amazon Amazon Yahoo! Yahoo! Wikipedia Wikipedia Craig’s List Craig’s List 23 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 25 Students report an average of 2.4 eMail addresses (only 16% have 1 address) Students report an average of 2.4 eMail addresses (only 16% have 1 address) 31% use their school address most often (30% use Gmail, 22% Yahoo and 7% Hotmail) 31% use their school address most often (30% use Gmail, 22% Yahoo and 7% Hotmail) 18% forward their school eMail to a personal account 18% forward their school eMail to a personal account Nearly seven in ten (67%) have never applied skins to their eMail, Facebook page or homepage (14% tried it once and discontinued the practice Nearly seven in ten (67%) have never applied skins to their eMail, Facebook page or homepage (14% tried it once and discontinued the practice Eight in ten (80%) would be interested in applying free skin themes to their eMail, Facebook page or other home pages Eight in ten (80%) would be interested in applying free skin themes to their eMail, Facebook page or other home pages

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 26 78% made an online purchase in the past year The three most commonly purchased categories are; 1.Clothing (41%) 2.Textbooks (37%) 3.Books, not textbooks (28%) The three highest value transaction categories are; 1.Computer ($494) 2.Travel/airline tickets ($387) 3.Textbooks ($340)

27 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Facebook Chat (64%) and Skype (39%) are the most commonly used IM’s Own computer (69%), Smartphone (15%) and iPhone are the most common reported devices used to IM

28 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited More than half (55% and higher among males at 63%) go online for sports news and information By a wide margin, ESPN.com is the most commonly used site for sports news and information (42% and 60% among males)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 29 iTunes is the leading site reported by students who have; 1.Visited a music related site (40%) 2.Downloaded free music (22%) 3.Downloaded paid music (45%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 30 Students are more likely to have downloaded or streamed music in the past month than TV shows or movies Students are more likely to have downloaded or streamed music in the past month than TV shows or movies

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 31 67% report that one 1 or more of their courses this semester has a online component (mean of 52%) 67% report that one 1 or more of their courses this semester has a online component (mean of 52%) 27% have taken an entirely online course at their school and 14% have taken an entirely online course at another school 27% have taken an entirely online course at their school and 14% have taken an entirely online course at another school “Convenience” (47%), “Only offered online” (36%), and “Classroom course conflicted with my schedule” (17%) are the most commonly reported reasons for taking an online course “Convenience” (47%), “Only offered online” (36%), and “Classroom course conflicted with my schedule” (17%) are the most commonly reported reasons for taking an online course Nearly half (48%) who have taken an entirely online course are at least “Somewhat likely” to take another entirely online course Nearly half (48%) who have taken an entirely online course are at least “Somewhat likely” to take another entirely online course

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 32 eMail (37%) is the one most commonly used method students use to share class- related materials with others About one in eight (14%) report using a social network most often to share class-related materials with other students

One in five (20%) own a tablet computer One in five (20%) own a tablet computer Among this group, nearly than half (45%) own an iPad while about one in five (20%) own a Kindle and one in ten (10%) own a Nook Among this group, nearly than half (45%) own an iPad while about one in five (20%) own a Kindle and one in ten (10%) own a Nook 33 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Among the 80% who don’t own a device, 52% are interested in purchasing Among the 80% who don’t own a device, 52% are interested in purchasing 69% of those interested in purchasing are interested in purchasing an iPad 69% of those interested in purchasing are interested in purchasing an iPad 34 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Somewhat fewer are interested in purchasing a digital book, not required for class, to an iPad or Kindle type device (35% compared to 44%) Somewhat fewer are interested in purchasing a digital book, not required for class, to an iPad or Kindle type device (35% compared to 44%) About one in five (21%) do not report a preference About one in five (21%) do not report a preference Little difference in these preferences is seem among the various demographic groups Little difference in these preferences is seem among the various demographic groups 35 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

“Drank bottled water”, “Sent a text or IM” “Logged onto a social networking site”, and “Ate at an off campus fast food restaurant” are the most commonly reported past week activities “Drank bottled water”, “Sent a text or IM” “Logged onto a social networking site”, and “Ate at an off campus fast food restaurant” are the most commonly reported past week activities 39 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

40 About half, (53%) believe their school is giving them fair value for cost About half, (53%) believe their school is giving them fair value for cost On a scale of 1 to 5 with 1 representing “Low value” and 5 representing “High value” students rate the value of their “Library” and “recreation athletic facilities” higher than their “Campus bookstore” or “Financial Aid office” On a scale of 1 to 5 with 1 representing “Low value” and 5 representing “High value” students rate the value of their “Library” and “recreation athletic facilities” higher than their “Campus bookstore” or “Financial Aid office”

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 41 “Student dining” and the “Student Union” are the most frequently visited campus destinations while the “Campus bookstore” is the least frequently visited destination “Student dining” and the “Student Union” are the most frequently visited campus destinations while the “Campus bookstore” is the least frequently visited destination

Far more than twice as many (38%) approve of President Obama’s performance as approve of Congress’ performance (14%) 38%, compared to last year’s 51%, approve of President Obama’s performance (another 27% “Don’t know”, up somewhat from 23% last year) 38%, compared to last year’s 51%, approve of President Obama’s performance (another 27% “Don’t know”, up somewhat from 23% last year) 14%, down from 21% last year approve of Congress’ performance 14%, down from 21% last year approve of Congress’ performance Most (34%, identical to last year) are “Democrats” and most (31%, similar to last year’s 32%) describe themselves as “Middle of the road” Most (34%, identical to last year) are “Democrats” and most (31%, similar to last year’s 32%) describe themselves as “Middle of the road” 45 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Students’ financial issues (“Cost of education” and “Student loan debt”) may contribute to “Stress” and possibly “Alcohol abuse/binge drinking” Students’ financial issues (“Cost of education” and “Student loan debt”) may contribute to “Stress” and possibly “Alcohol abuse/binge drinking” 46 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Technology related activities and drinking continue to top the list of “What’s IN” Technology related activities and drinking continue to top the list of “What’s IN” 47 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

TV shows “IN” on campus correlate with the programs watched most often TV shows “IN” on campus correlate with the programs watched most often 48 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

49 Students report spending an average of 16.3 hours weekly on schoolwork outside of class Students report spending an average of 16.3 hours weekly on schoolwork outside of class Freshman (14.2 hours) report the least amount of time Freshman (14.2 hours) report the least amount of time

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 50 90% of students work with their classmates on class assignments or projects 90% of students work with their classmates on class assignments or projects “Email files or information to other students” is the most commonly reported method of working with other students “Email files or information to other students” is the most commonly reported method of working with other students

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 51 More than eight in ten students don’t share their calendar with professors or classmates More than eight in ten students don’t share their calendar with professors or classmates Females (11%) are less likely to share their calendar than males (23%) Females (11%) are less likely to share their calendar than males (23%)

More students “went/stayed home” for Summer Break as “went on a trip” More students “went/stayed home” for Summer Break as “went on a trip” Two in three “worked” during Summer Break Two in three “worked” during Summer Break About one in ten (9%) “Attended classes at another college” About one in ten (9%) “Attended classes at another college” 56 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

57 About a third (32%) report reading an eBook with the Kindle app on an iPad About a third (32%) report reading an eBook with the Kindle app on an iPad About one in five (21%) report reading an eBook with the Kindle app on an iPod Touch About one in five (21%) report reading an eBook with the Kindle app on an iPod Touch About one in ten (9%) report reading an eBook with the Kindle app on a iPad as on an iPhone About one in ten (9%) report reading an eBook with the Kindle app on a iPad as on an iPhone

While more students are likely to check textbook prices online, compared to last year, little difference is seen in other responses While more students are likely to check textbook prices online, compared to last year, little difference is seen in other responses 58 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Students report purchasing an average of 78% of their required textbooks Students report purchasing an average of 78% of their required textbooks Nearly six in ten (59%, compared to 57% last year) report purchasing 100% of their required textbooks Nearly six in ten (59%, compared to 57% last year) report purchasing 100% of their required textbooks 59 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

60 The Top 3 reasons for not purchasing 100% of required textbooks are: 1.“Can’t afford the cost of a new book” 2.“Shared the book with someone else” 3.“Professor doesn’t use the book”

Spending for textbooks continues to trend down as students: 1.Acquire their textbooks from less expensive sources 2.Adopt alternatives to purchasing printed, bound books (eTextbooks and renting rather than purchasing textbooks) 61 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Compared to 2007, the average student purchased: 17% fewer new textbook 17% fewer new textbook 4% more used textbooks 4% more used textbooks 6% fewer textbooks overall (new and used printed textbooks) 6% fewer textbooks overall (new and used printed textbooks) 62 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

63 During the Fall 2011 semester, students purchased or rented an average of 5.6 textbooks During the Fall 2011 semester, students purchased or rented an average of 5.6 textbooks 46% of those textbooks were purchased used, 36% purchased new, 17% were rented and the remaining 1% were purchased eTextbooks 46% of those textbooks were purchased used, 36% purchased new, 17% were rented and the remaining 1% were purchased eTextbooks

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 64 During the Fall 2011 semester, students spent an average of $330 for textbooks During the Fall 2011 semester, students spent an average of $330 for textbooks 49% of spending was for new textbooks, 37% used, 3% for purchased eTextbooks and the remaining 11% to rent print or eTextbooks 49% of spending was for new textbooks, 37% used, 3% for purchased eTextbooks and the remaining 11% to rent print or eTextbooks

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 65 Students are most likely to report purchasing or renting a combination of textbook formats (purchase or rent, new or used, print or eTextbook) Students are most likely to report purchasing or renting a combination of textbook formats (purchase or rent, new or used, print or eTextbook) Small numbers of students report purchasing or renting a single format exclusively Small numbers of students report purchasing or renting a single format exclusively

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 66 About one in three (35%) purchased most of their textbooks off the shelf from their on campus bookstore Another one in five (21%) purchased most of their textbooks online from an online seller other than their on campus bookstore 46% (down from 56%) purchased or rented most of their textbooks from their on campus bookstore

58% (53% last year), offer printed textbook purchase online (36% “Don’t know”) 58% (53% last year), offer printed textbook purchase online (36% “Don’t know”) 56% (up from 48% last year) offer textbook rental off the shelf 56% (up from 48% last year) offer textbook rental off the shelf 36% (35% last year), offer textbook rental online (52% “Don’t know”) 36% (35% last year), offer textbook rental online (52% “Don’t know”) © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 67 Large numbers of students (regardless of year in school) have a limited knowledge of what their on campus bookstore’s textbook offerings and purchase choices are

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 68 Similar to last year, among students who purchased or rented textbooks, 61% were purchased offline and 39% were purchased online Similar to last year, among students who purchased or rented textbooks, 61% were purchased offline and 39% were purchased online

Awareness of eTextbooks continues to trend up at a rate greater than the number of purchasers and preference for “traditional, printed” textbooks continues to be the most common reason why students have not adopted eTextbooks.  One in four (25%) are “Extremely” or “Very familiar” with eTextbooks (unchanged from last year) and about one in six (17% compared to 19% last year) have ever purchased or rented an eTextbook  “My professor required me” (35%) and “Less expensive than a traditional printed textbook” (30%) are the most common reason for purchasing an eTextbook. Another 19% mention “instant access”  14% (13% last year) are at least “Somewhat likely” to purchase an eTextbook next semester  Among those who have not purchased, the largest group (40%, up from 29%) mention “I don’t like reading on a screen for a long period of time and another 34% “Prefer traditional printed textbooks” 69 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

The incidence of “Selling back” textbooks at the end of the semester has declined somewhat The incidence of “Selling back” textbooks at the end of the semester has declined somewhat The rationale for not selling back has remained unchanged The rationale for not selling back has remained unchanged  65% (down somewhat from last year’s 72%) sell back their textbooks at the end of the semester  64% sell back to the on campus bookstore, 33% another students, 25% to a friend/relative, 24% to an off campus bookstore and 17% to an online bookstore  “I keep all my books” (46%), “I pass them along to friends/relatives” (30%) “Buyback prices are too low” (23%), and “Not convenient, too much of a hassle” (also 23%) are the most common reasons students don’t sell their textbooks back 70 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

71 Students most commonly identify their “On campus bookstore” (26%) or “Chegg.com” (20%) as the source of renting textbooks that comes to mind first Students most commonly identify their “On campus bookstore” (26%) or “Chegg.com” (20%) as the source of renting textbooks that comes to mind first About one in three are unable to identify any source About one in three are unable to identify any source

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 72 Students are most commonly aware of their “On campus bookstore” (44%) or “Chegg.com” (34%) as a source of renting textbooks Students are most commonly aware of their “On campus bookstore” (44%) or “Chegg.com” (34%) as a source of renting textbooks Nearly three in ten (28%) are un aware of any source Nearly three in ten (28%) are un aware of any source

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 73 By a wide margin, “From a friend or classmate” is the most commonly mentioned method of awareness of textbook rental sources BookRenterCHEGGRent-A-TexteCampusOnCampusbookstoreOffCampusbookstore From a friend or classmate 385336383843 From my professor or instructor 3476620 Web site 272124303016 From my parent 453447 Article in my campus newspaper 533448 Online banner ad 695334 Relative other than my parent 452443 Campus TV 432664 Article in local newspaper 323331 Radio commercial 021110 TV commercial 0104331 Article I read online 199916163 Local TV 111330 Other7684422 Don't know (VOL) 7612887

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 74 Among the 26% of textbook renters... The largest share (70%) rented a textbook for their major The largest share (70%) rented a textbook for their major Believe they saved an average of $144 renting compared to purchasing Believe they saved an average of $144 renting compared to purchasing 83% (compared to 88% last year) report the rental process as “Very” or “Somewhat easy” 83% (compared to 88% last year) report the rental process as “Very” or “Somewhat easy” “I like to save money” (76%) is the most commonly mentioned reason for renting “I like to save money” (76%) is the most commonly mentioned reason for renting

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 75 Among the 26% of textbook renters, the most commonly reported sources students rented textbooks from are: 1.On campus bookstore (50%) 2.Chegg.com (23%) 3.Off campus bookstore (7%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 76 Nearly half (47%) of all students haven’t rented 100% of their textbooks because they “Not all of them were available for rental” Nearly half (47%) of all students haven’t rented 100% of their textbooks because they “Not all of them were available for rental” A somewhat larger number report “Like to keep some of my textbooks” (51%) A somewhat larger number report “Like to keep some of my textbooks” (51%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 77 Nearly half (45%) are at least “Somewhat likely” to rent 1 or more textbooks next semester Nearly half (45%) are at least “Somewhat likely” to rent 1 or more textbooks next semester

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 78 Presuming all choices were the same price, about six in ten express a preference for buying a new textbook while about one in six (17%) prefer buy a used textbook Presuming all choices were the same price, about six in ten express a preference for buying a new textbook while about one in six (17%) prefer buy a used textbook

Compared to last year, Verizon’s market share has increased, T-Mobile has declined and AT&T and Sprint have remained relatively unchanged Compared to last year, Verizon’s market share has increased, T-Mobile has declined and AT&T and Sprint have remained relatively unchanged 79 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

91% report using their mobile for “Texting” while about four in ten (41%) report using it for “Voice conversation” 91% report using their mobile for “Texting” while about four in ten (41%) report using it for “Voice conversation” Three in four report “Take photos” while one in ten report “Video conversation” Three in four report “Take photos” while one in ten report “Video conversation” 80 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

81 93% of students own a mobile phone 93% of students own a mobile phone 56% of all students own a Smartphone 56% of all students own a Smartphone 60% of mobile owners report ownership of a SmartPhone 60% of mobile owners report ownership of a SmartPhone

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 82 Among the 31% (36% last year) who are at least “Somewhat likely” to purchase a new mobile phone in the next 12 months, 79% (66% last year) plan to purchase a Smartphone Among the 31% (36% last year) who are at least “Somewhat likely” to purchase a new mobile phone in the next 12 months, 79% (66% last year) plan to purchase a Smartphone Males (83%) are somewhat more likely than females (75%) to purchase a SmartPhone Males (83%) are somewhat more likely than females (75%) to purchase a SmartPhone

iPhone and Samsung (each 20%) are the leading brands owned by students iPhone and Samsung (each 20%) are the leading brands owned by students Compared to last year, an increase is seen for Apple’s iPhone (20%, up from last year’s 16%) while RIM’s BlackBerry declined somewhat (12%, down from last year’s 14%) Compared to last year, an increase is seen for Apple’s iPhone (20%, up from last year’s 16%) while RIM’s BlackBerry declined somewhat (12%, down from last year’s 14%) 83 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Monthly spending averages $79 and most students (59%) report their parents pay their bill Monthly spending averages $79 and most students (59%) report their parents pay their bill 84 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

31% plan to purchase a new phone in the next 12 months 31% plan to purchase a new phone in the next 12 months 79% plan to purchase a SmartPhone 79% plan to purchase a SmartPhone More than twice as many plan to purchase an Apple iPhone as currently own an iPhone More than twice as many plan to purchase an Apple iPhone as currently own an iPhone Ten times as many plan to purchase an iPhone as plan to purchase a BlackBerry Ten times as many plan to purchase an iPhone as plan to purchase a BlackBerry 85 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

20% (up from 13% last year) make purchases with their mobile phone 20% (up from 13% last year) make purchases with their mobile phone Among this 20%, in a typical month an average of 4 purchases are made Among this 20%, in a typical month an average of 4 purchases are made The average amount spent is $26 per transaction The average amount spent is $26 per transaction 86 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

56% have access to a credit card (own card or authorized use of someone else’s card) 56% have access to a credit card (own card or authorized use of someone else’s card) 49% have a VISA, MasterCard, American Express or Discover card in their own name 49% have a VISA, MasterCard, American Express or Discover card in their own name Students with a credit card in their own name are nearly three times as likely to have a VISA than a MasterCard Students with a credit card in their own name are nearly three times as likely to have a VISA than a MasterCard 89 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

Chase and Bank of America are the largest issuers of all VISA and MasterCard credit cards combined Chase and Bank of America are the largest issuers of all VISA and MasterCard credit cards combined Bank of America is the is the largest VISA issuer Bank of America is the is the largest VISA issuer Chase is the largest MasterCard issuer Chase is the largest MasterCard issuer 90 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

91 AMERICAN EXPRESS cardholders are the most likely to cancel their card in the next 12 months (16%) AMERICAN EXPRESS cardholders are the most likely to cancel their card in the next 12 months (16%) MasterCard cardholders are the least likely to cancel their card (7%) MasterCard cardholders are the least likely to cancel their card (7%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 92 Preference for a particular credit card brand interested in obtaining in the next year correlates with market share Preference for a particular credit card brand interested in obtaining in the next year correlates with market share

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 93 Among the 5% of students interested in applying for a new MasterCard in the next year most will apply to Chase, or Bank of America Among the 5% of students interested in applying for a new MasterCard in the next year most will apply to Chase, or Bank of America One in eight “Don’t know” who they will apply to One in eight “Don’t know” who they will apply to

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 94 Among the 13% of students interested in applying for a new VISA card in the next year most will apply to Chase, Bank of America or Wells Fargo Among the 13% of students interested in applying for a new VISA card in the next year most will apply to Chase, Bank of America or Wells Fargo One in five “Don’t know” who they will apply to One in five “Don’t know” who they will apply to

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 95 Students are most concerned about “Buying things I don’t need and wasting money” (54%) and “Spending beyond my means and getting into debt” (52%) Students are most concerned about “Buying things I don’t need and wasting money” (54%) and “Spending beyond my means and getting into debt” (52%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 96 More would prefer a card requiring proof of income (37%) than would prefer a card requiring a savings account as collateral (27%) More would prefer a card requiring proof of income (37%) than would prefer a card requiring a savings account as collateral (27%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 97 The largest share of students (30%) “keep my spending in my head” The largest share of students (30%) “keep my spending in my head”

Among the 69% of students anticipating some student loan debt, the average amount is $30,353, +15% compared to last year’s $26,387 Among the 69% of students anticipating some student loan debt, the average amount is $30,353, +15% compared to last year’s $26,387 100 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

101 85% of students have a checking account 85% of students have a checking account 66% have a checking account in their own name 66% have a checking account in their own name The incidence of having a checking account in own name increases with year in school (60% among Freshmen to 75% among Seniors) The incidence of having a checking account in own name increases with year in school (60% among Freshmen to 75% among Seniors)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 102 Exactly half of all students with a checking account (50%, up from 44% last year) have their checking account with Bank of America, Chase or Wells Fargo Exactly half of all students with a checking account (50%, up from 44% last year) have their checking account with Bank of America, Chase or Wells Fargo

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 103 83% of students have a debit card 83% of students have a debit card 68% have a debit card in their own name 68% have a debit card in their own name The incidence of having a debit card in own name increases with year in school (63% among Freshmen to 76% among Seniors) The incidence of having a debit card in own name increases with year in school (63% among Freshmen to 76% among Seniors)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 104 Among those students with a debit card in their own name, more than half (51%) identify Bank of America, Chase or Wells Fargo as the issuer of their card Among those students with a debit card in their own name, more than half (51%) identify Bank of America, Chase or Wells Fargo as the issuer of their card

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 105 About one in five students (19%) closed a checking, savings or credit card account in their own name in the past 6 months About one in five students (19%) closed a checking, savings or credit card account in their own name in the past 6 months

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 106 Nearly six in ten (58%) of students who closed a checking account in the past 6 months closed a Bank of America, Chase or Wells Fargo checking account Nearly six in ten (58%) of students who closed a checking account in the past 6 months closed a Bank of America, Chase or Wells Fargo checking account

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 107 Nearly six in ten (58%) of students who closed a savings account in the past 6 months closed a Bank of America, Chase or Wells Fargo savings account Nearly six in ten (58%) of students who closed a savings account in the past 6 months closed a Bank of America, Chase or Wells Fargo savings account

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 108 61% have a Campus Card 61% have a Campus Card Ownership is highest in the North (71%) and lowest in the South (52%) Ownership is highest in the North (71%) and lowest in the South (52%) No difference is seen based on school type (Public versus Private) or enrollment size No difference is seen based on school type (Public versus Private) or enrollment size

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 109 Among the 61% with a Campus Card, 45% have a campus card that acts as a Student ID, provides building access and serves as a payment card Among the 61% with a Campus Card, 45% have a campus card that acts as a Student ID, provides building access and serves as a payment card 20% of those with a Campus Card that acts as a payment card report their card has a bank logo 20% of those with a Campus Card that acts as a payment card report their card has a bank logo

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 110 More than three in four (76%) believe it is at least “Somewhat important” for their school to provide them with a school issued Campus Card More than three in four (76%) believe it is at least “Somewhat important” for their school to provide them with a school issued Campus Card Importance ranges from a high of 84% among students living on campus to a low of 60% among students living at home and commuting to school Importance ranges from a high of 84% among students living on campus to a low of 60% among students living at home and commuting to school

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 111 Students are most likely to use their school issued Campus Card for; 1. “On campus dining” (74%) 2.“On campus bookstore” (10%) 3.“On campus printers/copiers” (5%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 112 Among those whose Campus Card serves as a payment card, 85% use it to make purchases Among those whose Campus Card serves as a payment card, 85% use it to make purchases 66% use it to make purchases weekly or more often 66% use it to make purchases weekly or more often

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 113 Among those whose Campus Card serves as a payment card, 78% use it to make purchases and spend an average of $43 weekly Among those whose Campus Card serves as a payment card, 78% use it to make purchases and spend an average of $43 weekly Spending is highest among students living on campus ($47 compared to $21 among student living at home and commuting to school Spending is highest among students living on campus ($47 compared to $21 among student living at home and commuting to school

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 114 Among those whose Campus Card serves as a payment card, 78% use it weekly to make purchases making an average of 8 purchases weekly (highest among students living on campus) Among those whose Campus Card serves as a payment card, 78% use it weekly to make purchases making an average of 8 purchases weekly (highest among students living on campus)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 115 94% spend on campus with their Campus Card (little difference based on residency) 48% spend some portion with their card off campus Among the 48% spending off campus, the share of off and on campus spending is virtually equally divided

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 116 The highest rated benefits of a school issued Campus Card are: 1.“Convenience” (79%) 2.“Don’t have to carry cash” (68%) 3.“Handles most on campus needs” (68%)

© 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 117 S PRING 2012 P RODUCTION T IMETABLE L IFESTYLE & M EDIA, F INANCIAL S ERVICES 20 th DraftQuestionnaireDistributed ToplineDistributed 25 th Final Report, PresentationsBegin 9 th In Field J ANUARY F EBRUARY M ARCH A PRIL M AY J UNE 10thComments, Proprietary Questions Due 17 th QuestionnaireFinalized

1 ®. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers.

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1 ®. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers.

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Presentation on theme: "1 ®. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers."— Presentation transcript:

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