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Published byEzra Kevin Norman Modified over 9 years ago
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Elements of Strategy Competition has tried to emulate with limited success Although other vendors have not replicated Dell’s strategy, they’ve done enough to close the cost advantage gap. Dell’s lean manufacturing techniques work best in production of desktop PCs. Consumer tastes have shifted to laptops. Dell’s Strategy Cost Efficient Build to Order CoolingWarming Contribution towards a future competitive advantage…
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Elements of Strategy IBM, HP, Sony, Toshiba, Fujitsu abandoned vertical integration for strategic outsourcing of components in the early 1990s. Partnering with suppliers to utilize their expertise is a given at this point, no contribution to competitive advantage. Dell’s Strategy Partner with Suppliers CoolingWarming Contribution towards a future competitive advantage…
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Elements of Strategy Competitors have not been able to shorten their supply chain as effectively as Dell Competitors have had difficulty implementing the sell direct strategy because it cannibalizes other sales channels. Disadvantage in some foreign markets where small business and individual customers want more of a hands on shopping experience. Dell’s Strategy Direct Sales CoolingWarming Contribution towards a future competitive advantage…
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Elements of Strategy Dell’s Strategy Expansion of products and services CoolingWarming Contribution towards a future competitive advantage…
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Elements of Strategy Dell’s Strategy Customer Service and Technical Support
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Elements of Strategy Dell’s Strategy R&D focused on customer needs
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Elements of Strategy Dell’s Strategy Use of Standardized Technologies
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Dell’s Strategy Cost Efficient Build to Order Partner with Suppliers Direct Sales Expansion of products and services Customer Service and Technical Support R&D focused on customer needs Use of Standardized Technologies Elements of Strategy CoolingWarming Contribution towards a future competitive advantage…
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