1. Presentation June 2011

2. Millions of Internet Users (brazil) WHO WE ARE Minha Vida’s entrepreneurs were the founding partners of 4 Brazilian leading portals Leading auto portal in 2002 Sold to ABN Amro Leading online weight loss program Incorporated by Minha Vida Largest online health and wellness group in Brazil Actual brazilian leading auto portal Partnership with Itaú

3. The world's ninth highest gross domestic product (GDP - US$ 2,138 trillion) measured by purchasing power parity (PPP, 2010) Brazil is the 9th largest economy by GDP in PPP terms and is expected to become the 7 th by 2020 Source: Euromonitor International from IMF, International Financial Statistics and World Economic Outlook/UN/national statistics 1 2 3 4 5 6 7 8 9 10 Rank United States China Japan India Germany Russia United Kingdom France Brazil Italy Country 14.802.081 9.711.244 4.267.492 3.912.991 2.861.117 2.211.755 2.183.277 2.154.399 2.138.888 1.767.120 GDP (l$ million) BRAZILIAN ECONOMY

4. Source: CIA World Factbook - Unless otherwise noted, information in this page is accurate as of February 19, 2010 Brazil GDP Per Capita Middle-class Boom: for the first time, it accounts for: 50.5% of the total population 46.6% of the total buying power 40 million Brazilians entered the consumer market in the last eight years (approximately the population size of Spain) BRAZILIAN ECONOMY

5. 3rd largest beauty market in the world (US$ 14,69 billion) Source: ABIHPEC 2nd country in the world in number of gyms Source: IHRSA e Revista Fitness Brasil HEALTH AND WELLNESS MARKET Life expectancy increased by 3 years in just a decade (73.1 years) Source: IBGE There is a social movement in search of a better quality of life: "the life style becomes health style"

6. Sources: Ministry of Industry and Information Technology; iResearch; Internet World Stats; Economist Intelligence Unit; BCG analysis. Note: An internet user is defined as someone aged 2 years or older who went online in the past 30 days; penetration is the number of internet users divided by the population. China IndiaBrazil Russia United States Japan 137 384 650 49 81 237 36 68 155 26 44 76 211 223 238 88 93 101 200620092015 E Compound annual growth (%) 41 9 18 20 23 15 20 10 2 1 2 1 28733317074 4719 74 557381 2009 Penetration (%) 2009 Penetration (%) 2015 E Penetration (%) 2015 E Penetration (%) Internet users in the BRIC countries will more than double to 1,2 billion by 2015 INTERNET INDUSTRY

7. “Give people access to health and wellness information through the web in order them to have better lives” OUR MISSION Mission

8. MINHA VIDA E-mail marketing case finalist 2010 Entrepeneurs of the year Emerging category 2010 Best health website Public opinion Largest brazilian online health and wellness group

9. Internet Users 74 million Internet users in Brazil Health Reach 86% of those search for health and wellness information REACH Fonte: Bupa Health research 2010 and Google Analytics 26.4 MM internert users searching for health and wellness information from Sep to Nov 2009 17,2MM of users Minha Vida had at that time period. Minha Vida has 69% of this market

10. 8 million Unique users/month * 69% category reach/month* 40 million pageviews/month* 11.000.000+ Registered users women 77% 23% men 80% 18 -45 years old USERS’ PROFILE Fonte: *Google Analytics, BD Minha Vida

11. PROFILE Age groups Monthly income Fonte: CGI e BD Minha Vida

12. Healthy eating Fitness Beauty HealthFamily Wellness TV Minha Vida Recipes Professionals Home CONTENT

13. Partnership with institutions Strong partnerships with health institutions help us building a reliable content 3. Exclusive relationship with our database Our strong CRM is based on what our user has as a goal and how can we help him 4. New community model Based on goals, our community brings engagement and stickiness helping people track their health objectives. 2. Largest health and wellness content With more than 200 health professionals writing for us, we became the largest “library” of the segment 1. OUR STRENGHTS

14. 130K kilos lost 106K Hours of exercise 40K Years of life expectancy MAKING DIFFERENCE

15. 86% of Brazilian internet users searched for health information online in 2010 69% reach in the health and wellness online market 220% growth in the last 2 years 8 MM of unique users/month 160.000 people subscribed to the program 12 MM registered users 85% women More than 12.000 active blogs Advertising model Subscription model Largest Brazilian health and wellness portal Online diet program and one of the most important weight loss brands in Brazil More than half of the adult population in Brazil are overweight BUILDING A BUSINESS

16. 16 Sources: In 000 R$ BUILDING A BUSINESS Minha Vida has been experiencing ~85% CAGR for the last 2 years and expect to reach R$XX MM in revenues in 2011 with YY% EBITDA

17. WHAT´S THE NEXT STEP ??? After covering weight loss and wellness, is time to enter in the health market, providing deep health information to he user and linking him to the segment stakeholders. Public Company U$3.2Bi market cap Start up U$40MM in funding Advertising model User Market Listing model User Doctors

18. CHALLENGES Team In order to develop the best health product to our users, we have to build a experienced and entrepreneurial team of doctors, product, content and technology experts Content This huge gap in the Brazilian market comes from a lack of good and reliable health content. To deliver it, we have to translate and adapt a great amount of content from American libraries Sales People A strong and vast sales team is necessary to get to a good share of the 300K+ doctors in Brazil who receive more than 180MM appointments** Acquisition We have already identify a perfect acquisition of a doctor listing site with great entrepreneurs.

19. FORECAST 2011-2017 INCOME STATEMENT (R$ '000)2008200920102011201220132014201520162017 CAGR 2008-10 CAGR 2010-17 Gross Revenues XXXX 50% % GrowthX% Nutritional Fitness Wellness Health Taxes (XX) 50% % Gross RevenuesX% Net Revenues XXXX 50% % GrowthX% COGS (XX) 50% % GrowthX% Expenses (XXX) 50% EBITDA XXXX 50% EBITDA MarginX% Capex and Intangible (XX) Final Cash flow XXX

21. Daniel Wjuniski daniel@minhavida.com.br Thank You