1. MEDIA LANDSCAPE: FINLAND
Panu Uotila

2. FINNISH MEDIA DAY (15-69 year old, year 2011)
total 8 hours 32 minutes
television 152 minutes
internet 126
radio 103
newspapers 34
books 33
CD, music 33
magazines 21
DVD video 11
TNS Gallup 2011

3. FINNISH MEDIA DAY

4. AVERTISING MARKET TNS Gallup 2011
MEDIA CONSUMPTION

5. INTERNET 89 % uses Internet 75 % uses Internet daily
45 % uses social media
80 % of year old uses social media
the most popular: Facebook, 2,1 Finnish user
Statistics Finland 2011

6. PRINT MEDIA 31 seven-day dailies, most broadsheet
145 local newspaper, most tabloids
Second country in the world for newspaper consumption (483 copies per 1000 inhabit.)
90 % of the newspapers declare they are politically unaffiliated
88 % subscriptions, 12 % single copy sales

7. PRINT MEDIA
Two major publishers account 54 % of the aggregate circulation: Sanoma and Alma Media
Consolidation of media ownership leads to cross-media structures
The editorial cooperation between newspapers is consolidating
Aggregate circulation of Finnish newspapers has reduced from 4,1 million copies (1989) to 2,9 million copies (2012)

8. NEWSPAPER CONTENT CONSUMPTION
KMT Lukija S2010/K2011

9. 76 % READS DAILY NEWSPAPER
KMT Lukija 2010

10. PRINT MEDIA, THE FUTURE? Online first, what is left for print media?
Threat: Withering elite media
More contextualization, analyses, speculations and foreseeing subsequent news event

11. MAGAZINES
Over 3000 titles, four largest publishers hold ¾ of market share (Sanoma Magazines, Otavamedia, A-Lehdet and Aller Media)
Market has developed steadily
23 % of revenues from advertising
90 % of sales based on subscriptions

12. TELEVISION
Three major operators in terrestrial and cable television programming (total viewing share 90 %) : YLE (45 %), MTV Media (31 %) and Nelonen Media (14 %).
12 free-to-air digital television channels
Future: More pay-TV channels (now 6 %), convergency to internet

13. RADIO
Public service channels and commercial radios each get half of the audience
The public service company YLE has 6 nationwide analogical radio channels and 21 provincial channels
Commercial radio companies have 10 nationwide or semi-national radio channels and 47 provincial channels

14. RADIO YLE is financed by separately collected YLE tax
YLE radio channels are in lead in the oldest age group
The three biggest commercial radio companies are in foreign ownership
Radio advertising is only 4 % of total advertising income