1. Composition center Business value

2. The distributed marketing problem 2

3. January 2010 Forrester: “How Technology Supports Distributed Marketing Organizations”

4. 4 The disruptive marketing process

5. Consumers Marketing Services Legal Dept. Campaign Management Marketing Operations PR/Marketing Marketing Agencies Poor visibility of marketing asset development No overview of the development process Slow to communicate Lose competitive advantage with current distribution mechanisms No understanding of campaigns No knowledge of asset usage Time consuming rights management Absence of rights management Inconsistent messaging No localization for different markets/regions Lack of brand control Inconsistent usage of brand Partners Distributed Marketing & Sales Creative Services

6. 6 End-to-end digital marketing ecosystem

7. CONTENT OWNERS Marketing Agencies/ Creative Consumers/Partners Marketing Services Legal Dept. Campaign Management Marketing Operations PR/Marketing Real-time collaboration with all parties involved in asset production Integrated campaign and digital asset management process/support Single system provides global visibility over all marketing assets, rights and usage Deliver integrated campaigns for multiple products and regions simultaneously Real-time understanding of asset availability, rights and usage conditions Easy for sales to communicate brand material and collateral Distributed Marketing and Sales Integrated web experiences meet local marketing needs

8. 8 Summary of challenges to marketers

9. CMO Manage communications effectively and rapidly with customers? CIO Reduce cost and complexity of multi- channel content and distribution? COO Collaborate across different departments on the same document? VP Customer Service Provide consistent information across all channels? Compliance Manager Respond quickly to compliance and regulatory demands? Brand Manager Ensure Brand consistency across all customer communications?

10. Channel marketing relationships and customer experience strategies 10

11. 11 How does StreamServe provide value in the marketing ecosystem?

12. Content plays a Critical role in Customer interactions

13. Transactional documents TransPromo Standard template Add color Insertion of images Integration promotional offers Message personalized By transforming customer communications into powerful one-to-one marketing… 13 The path from transactional to transpromo...

14. Bar codes for document automation Targeted customer service notice based on customer profile Dynamic branding based on business unit Educate and inform customer: additional information in context Clear presentation using historical comparisons and graphs Personalized marketing messages with hyperlink OMR codes for optimized enveloping and mailing

15. And delivering the communication to the preferred channel of the customer? Improve customer, partner and supplier relations by streamlining document-intensive business processes Document Process Automation Transform ordinary customer communications into powerful, one-to-one marketing channels Document Composition Consolidate, produce and deliver customized documents when and where you want them Enterprise Document Presentment Line-of-business users can design and deliver one-to-one messages by including targeted content on any type of enterprise document Business User Enablement

16. 16 What is the value to my business?

17. 17 Targeted marketing messages inserted on the invoice have a rate of return 300% higher in relation to traditional marketing channels Tele2 Communication Client satisfaction increased from 6.2 to 7.5 on a scale of 1 to 10 Agis Health Insurer

18. 18 ReadN = 2,460 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 0.00% 100.00% 73.70% 71.40% 45.80% 44.70% 31.80% 27.80% 20.60% 20.30% 1.60% 1.30% Mail Discarded Without Being Opened or Read…

19. 19 3.54 3.12 3.80 4.51 3.09 3.43 3.30 Minutes Time spent reviewing statements received in the mail…

20. 20 Our customer turnover rate was reduced from 25% to under 5% CMO perspective We are now putting customer messages and campaigns on our bills, e.g. for fall furnace light-ups

21. 21 Document change request turnaround decreased from 1-2 weeks to less than 24h CIO perspective We support 85+ different types of documents across multiple states with one full time employee and no external consulting resources Document change request turnaround decreased from 1-2 weeks to less than 24h

22. Customer case study Business Procuring, producing, distributing, and trading energy and related products across deregulated markets in Northern Europe. 1M electricity, 250K gas customers, consumers and businesses Challenges Increasing competitive pressure Strategic initiative for more personalized and targeted direct marketing to customers Time to market and personalized messages are key success factors Results Expected response from first campaign: 3% - actual response rate achieved: 20% Time from campaign idea to execution: 8h 22 http://www.opentext.com/2/global/customers- home/successstories?sys_action=show&id=791

23. Press Alt+F9 to turn on guides and see recommended margins Use this Left Text Only layout to add content that doesn’t easily fit into a placeholder. 1.Add text to the placeholder on the left 2.Choose Insert > Picture to add a photo to the right 3.Photos inserted in this manner will not be cropped or sized to fit into a placeholder Customer case study 23  Business  Leading telecommunications and IT service provider in the Netherlands, offering wireline and wireless telephony, internet and TV to consumers  Challenges  “Shift Document Creation to the Actual Business User”  Needed a standard correspondence solution to empower the business to control content, reduce timelines for innovation cycles and improve maintenance  Time to market and personalized messages are key success factors  Results  Correspondence Management gives business managers simplified, hands-on content generation and control of documents to:  Generate revenue by integrating this morning’s marketing ideas into this afternoon’s target customer documents  Raise profitability by eliminating inefficient processes, reducing support requirements, and narrowing the gap between concept and action  Open up new possibilities in regular customer correspondence by including fine-tuned offers and advice based on each customer’s profile, history, and current status