How Does Blogging Help Conversion? You are talking their language! Readers get to know you –Gives a more human face to your business than a traditional website –Provides insight into your personality & Culture –Builds trust and rapport Still Need Traditional Conversion Tactics!
blogging success and Conversion Rules of Conversion: Offer a conversion point Set a goal Track results & measure success Adjust and test
Rules of Conversion: What do you really want? What is the typical conversion for your website? What % of conversions typically turn into closed business? What keywords drive the most business What keywords drive the right business
Rules of Conversion: Offer a conversion point AKA Call-to-Action (CTA) Good: Email sign-up Download Demo or free trial Additional info request Direct Purchase Option
blogging success and Rules of Conversion: Adjust and & test Treat your blogs like your website, testing various conversion points Champion and challenger is a good idea
blogging success and Rules of Conversion: Other comparables: Compare Conversions to PPC Do you have the necessary landing pages or back-end data capture pieces in place?
blogging success and Example: Unique landing page Unique lead source
Other Keyword Research Methods: 1.Analyze Site Log for highly converting keywords 2.Analyze Site Log for frequent keywords 3.Internal Site Search Analysis 4.Exploring long search phrases 5.Competitors sites Use this for ideas on new blog titles
Contact Information: Chris Baggott CEO/Co-founder Compendium Blogware firstname.lastname@example.org Google – Chris Baggott