1. DEMAND AND SUPPLY MARKETS ARE MADE OF BUYERS (DEMANDERS) AND SELLERS (SUPPLIERS)

2. DEMAND IS A CURVE THAT SHOWS VARIOUS AMOUNT (QUANTITY) OF A PRODUCT THAT CONSUMERS ARE WILLING AND ABLE TO BUY AT A SPECIFIC POINT OF TIME (1) ALWAYS WILLING, NOT ALWAYS ABLE (2) PERIOD OF TIME MUST BE SPECIFIC BECAUSE IT PROVIDES CONTEXT IMMEDIATE SHORT RUN, SHORT RUN, LONG RUN – DEPENDS ON VARIABLE INPUTS

3. * SLOPE IS NOT CONSTANT(DEPENDENT ON DATA) * AS PRICE DROPS, DEMAND GOES WAY UP DRAW THE GRAPH… MR. D

4. LAW OF DEMAND – THERE IS A NEGATIVE OR INVERSE RELATIONSHIP BETWEEN PRICE AND QUANTITY DEMANDED AS PRICE FALLS, QUANTITY DEMANDED RISES ASSUMPTIONS – OTHER THINGS BEING EQUAL AND WE IGNORE SUBSTITUTES (1)CONSISTENT WITH COMMON SENSE – EX.) SALES (2)BUYERS DERIVE LESS BENEFIT FOR EACH UNIT CONSUMED. DIMINISHING MARGINAL UTILITY ADDITIONAL UTILITY ONLY IF PRICE IS LOWER. EX.) BURRITOS

5. (3) INCOME EFFECT AND SUBSTITUTION EFFECT LOWER PRICE INCREASES PURCHASING POWER OF BUYERS’ MONEY CAN BUY MORE LOWER PRICE MAKES OTHER PRODUCTS MORE EXPENSIVE

6. THERE ARE TWO TYPES OF MOVEMENT WITH DEMAND CURVES CAN MOVE ALONG THE CURVE OR CAN SHIFT THE WHOLE CURVE TO MOVE ALONG THE CURVE, THERE REQUIRES A CHANGE IN PRICE ∆P TO SHIFT THE WHOLE CURVE, YOU HAVE TO LOOK TO DETERMINANTS OF DEMAND

7. DETERMINANTS OF DEMAND PREFERENCES # OF BUYERS IN MARKET CONSUMER INCOMES PRICES OF RELATED GOODS CONSUMER EXPECTATIONS

8. TASTES / PREFERENCES FAVORABLE CHANGE IN CONSUMER TASTES SHIFTS THE CURVE RIGHT OR LEFT DEPENDING ON THE REACTION

9. # OF BUYERS / SIZE OF MARKET WITH AN INCREASE OR DECREASE IN MARKET SIZE OR # OF BUYERS… DEMAND WILL SHIFT TO THE RIGHT OR LEFT MORE BUYERS, MORE DEMAND LESS BUYERS, LESS DEMAND

10. INCOME USUALLY AS INCOME INCREASES, DEMAND INCREASES NORMAL GOODS – DEMAND VARIES DIRECTLY (POSITIVE RELATIONSHIP) WITH INCOME INFERIOR GOODS – DEMAND VARIES INVERSELY (NEGATIVE RELATIONSHIP) WITH INCOME SO DEPENDING ON THE GOOD AND MY SITUATION, DEMAND WILL EITHER INCREASE OR DECREASE

11. PRICES OF RELATED GOODS DEMAND WILL SHIFT DEPENDING ON PRICES OF RELATED GOODS SUBSTITUTE GOOD – SUBSTITUTE IN PLACE FOR ANOTHER EX.) BREAD FOR HOT DOG BUN GOOD 1 GOOD 2 PRICE DEMAND COMPLEMENTARY GOOD – USED TOGETHER EX.) ICE CREAM AND CONE GOOD 1 GOOD 2 PRICE DEMAND

12. CONSUMER EXPECTATIONS WHAT PEOPLE EXPECT TO HAPPEN INFLUENCES BEHAVIOR TODAY IF YOU EXPECT THAT THE PRICE OF GAS IS GOING TO DOUBLE AT THE END OF THE WEEK… WHAT WOULD YOU DO TODAY?

13. REMEMBER… CHANGE IN DEMAND SHIFTS THE WHOLE CURVE CHANGE IN QUANTITY DEMAND MOVES ALONG THE CURVE

14. SUPPLY A CURVE SHOWING VARIABLES AMOUNTS OF A PRODUCT THAT PRODUCERS ARE WILLING AND ABLE TO MAKE AVAILABLE FOR SALE DURING A PERIOD (1) always willing, not always able (2) period of time must be specific because it provides context Immediate short run, short run, long run – depends on variable inputs

15. LAW OF SUPPLY (MOVES) AS PRICE RISES, THE QUANTITY SUPPLIED RISES AS PRICE FALLS, THE QUANTITY SUPPLIED FALLS REMEMBER, FROM THE VIEWPOINT OF PRODUCERS DRAW THE GRAPH, MR. D

16. MARKET SUPPLY IS DERIVED FROM INDIVIDUAL SUPPLY SUPPLY CURVE IS UPWARD (POSITIVE RELATIONSHIP) REFLECTS LAW OF SUPPLY DETERMINANTS (SHIFTS) RESOURCE PRICESTECHNOLOGY TAXES + SUBSIDIES PRICES OF OTHER GOODS PRODUCER EXPECTATIONS# OF SELLERS

17. RESOURCE PRICES HIGHER RESOURCE PRICES RAISE PRODUCTION COSTS PRICES OF RESOURCESSUPPLY

18. TECHNOLOGY ALLOWS PRODUCTION AT A LOWER COST OF INPUTS PRICE DROPSSUPPLY RISES

19. TAXES AND SUBSIDIES TAX = COSTS PRICE RISESSUPPLY DROPS SUBSIDIES = BENEFITS PRICE DROPSSUPPLY RISES

20. PRICES OF OTHER GOODS SUBSTITUTION IN PRODUCTION SIMILAR GOODS AND HIGHER PRICES COULD ENTICE OR TURN OFF CONSUMERS OTHER GOODS - PRICES INCREASESUPPLY INCREASE

21. PRODUCER EXPECTATIONS MUCH TRICKIER THEN CONSUMER EXPECTATIONS HARDER BECAUSE YOU ACTUALLY HAVE TO MAKE THE STUFF THINK ABOUT FARMERS AND MANUFACTURING

22. # OF SELLERS LIKE THE DEMAND DETERMINANT IF THE MARKET INCREASES THE SUPPLY INCREASES

23. EQUILIBRIUM Q D = Q S EQUILIBRIUM PRICE – THE PRICE WHERE THE INTENTION OF BUYERS AND SELLERS MATCH EQUILIBRIUM QUANTITY – THE QUANTITY DEMAND AND QUANTITY SUPPLY AT EQUILIBRIUM PRICE IT’S THE INTERSECTION OF DEMAND AND SUPPLY CURVES DRAW THE GRAPH MR. D

24. SURPLUS - EXCESS SUPPLY, NOT ENOUGH DEMAND,PRICE STARTS HIGH AND WILL BE DRIVEN DOWN SHORTAGE – EXCESS DEMAND, NOT ENOUGH SUPPLY, PRICE STARTS LOW AND WILL BE DRIVEN UP

25. COMPETITION DRIVE… PRODUCTIVE EFFICIENCY - PRODUCTION AT LEAST COST - ALLOWS INPUTS TO BE FREED UP FOR OTHER THINGS ALLOCATIVE EFFICIENCY - LOOKING FOR THE MIX OF G/S MOST VALUED BY A SOCIETY DEMAND REFLECTS MARGINAL BENEFITS SUPPLY REFLECTS MARGINAL COSTS