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7th International Forum on Tourism Statistics

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Presentation on theme: "7th International Forum on Tourism Statistics"— Presentation transcript:

1 7th International Forum on Tourism Statistics
Stockholm, Sweden, 9-11 June 2004 INDICATORS TO MEASURE SUSTAINABILITY IN TOURISM Gabor Vereczi Programme Officer Sustainable Development of Tourism World Tourism Organization

2 World Tourism Organization
UN Specialized Agency Headquarters in Madrid, Spain Intergovernmental organization with 150 Member States and Territories 350 Affiliate Members: private sector (tourism trade associations, major airlines, hotels, tour operators), local authorities, education and research institutions, NGOs

3 World Tourism Organization
3 World Tourism Organization Regional Representation Sections: Africa Europe Americas Middle East Asia-Pacific Program Activity Sections: Tourism Statistics Market Intelligence and Promotion Human Resources Development Sustainable Development of Tourism Quality of Tourism Development Press and Communication, Documentation, Publications Affiliate Members: Business Council Education Council Destination Management Programme

4 Trends towards more sustainable tourism
Rapid expansion of the tourism sector Forty-fold increase from 1950 to 2000 Tripling in two decades

5 Increased awareness on sustainability concerns
Rio Earth Summit, 1992 Agenda 21 for the Travel and Tourism Sector, 1995 UN CSD-7, 1999 World Summit on Sustainable Development, 2002 International Year of Ecotourism, 2002

6 Instruments for the sustainable development of tourism
Sustainable tourism development plans Agenda 21 (regional, local) Legislation and regulations: land use, infrastructure development, heritage assets Management plans for protected natural areas and archaeological sites Carrying capacity of tourism sites Sustainability certification Indicators

7 Sustainability indicators for tourism
To identify and measure the entire range of impacts (environmental and socio-economic) that tourism can have in a particular area or society. Accurate information is needed for responsible decision-making Sustainability indicators are information sets which are formally selected for a regular use to measure changes in key assets and issues of tourism destinations.

8 Benefits from good indicators
Better decision-making, lower risks and costs Identification of emerging risks - prevention Identification of impacts - corrective action Performance measurement of the implementation of development plans and management actions Reduced risk of planning mistakes - identifying limits and opportunities Greater public accountability Constant monitoring - continuous improvement

9 Types of indicators early warning indicators (species disappearance)
indicators of stresses on the system (crime rates) measures of current state of tourism (occupancy, satisfaction) measures of tourism impacts (deforestation rates) measures of management efforts (cleanup cost, repairs) measures of management effect and performance (changed pollution levels, more returning tourists)

10 WTO’s Indicators Initiative
Initial task force on indicators Case studies in destinations in Argentina, Canada, Mexico, Netherlands, USA, 1996 Publication of initial Guide Regional workshops held in destinations worldwide both as case applications and training sessions

11 New WTO Guide on Indicators
Extensive review of international experiences Involvement of around 60 experts worldwide Focus on local destinations, also covering applications at regional and national levels The role of indicators in tourism policy and planning; A recommended procedure for indicators development A categorized list of common issues and indicators Destination-specific applications Ample range of case studies

12 A large menu of suggested indicators
Over 50 issue areas and a menu of nearly 500 indicators which respond to them: Socio-cultural (covering issues related to community wellbeing, cultural assets, community participation, tourist wellbeing) Economic (covering capture of benefits, sustaining the tourist product) Environmental (covering protection of valuable natural assets, managing scarce resources, limiting the impacts of tourism activity) Tourism planning and management (destination planning and control, designing products and services, controlling tourist activity and managing quality) Responding to Global issues (e.g climate change, epidemics, sex tourism) Twelve baseline issues and 25 recommended indicators to respond to them

13 Procedure for indicators development
Research and Organization Definition/delineation of the destination Use of participatory processes Identification of tourism assets and risks; situation analysis Long-term vision for a destination Indicators Development Selection of priority issues and policy questions Identification of Desired Indicators Inventory of data sources Indicators selection Implementation of indicators Evaluation of feasibility/implementation procedures Data collection and analysis Accountability and Communication Monitoring and Evaluation of Results

14 Criteria for selecting indicators
Relevance of the indicator to the selected issue Feasibility of obtaining and analysing the needed information Credibility of the information and reliability for users of the data Clarity and understandability to users Comparability over time and across jurisdictions or regions

15 Thank you

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