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2. FlavorX Background  The inspiration for FLAVORx came out of desperation. The year was 1994.  A DC-area pharmacist and his son were at wit’s end to get the son’s epileptic infant daughter to take her phenobarbital.  The poor girl couldn’t keep the medicine down and her condition was worsening.

3.  After many late nights in the pharmacy, the father and son tandem came up with a new flavor they felt masked the awful taste of the phenobarb.  The daughter would be the true test.  Much to their delight, the young girl not only took that dose without a problem, she never again struggled to take her epilepsy medicine.

4.  Thinking there must be other children around the DC-area who struggle to take medicine because it tastes bad, the pharmacist and his son came up with a medication flavoring system that they sold to local independent pharmacies. .15 years later, with 40,000+ partner pharmacies, and 50 million+ medications flavored, FLAVORx is a testament to what can be accomplished with determination, inspiration, and a healthy dose of the American entrepreneurial spirit.

5. Questions  In the chapter, an opportunity is defined as being 1-Attractive 2-durable 3-timely, and 4- Anchored in a product or service that creates value for its buyer or end user.  FlavorX  Atractive  The company's brand equity and proprietary formulas, as well as the scientific validation meant to intimidate would-be competitors, make FlavorX an attractive acquisition target.  Anchored in a product or service that creates value for its buyer or end user.  FlavorX Inc., which flavors liquid medicines for children, is a family business because it leverages the diverse talents of Hadley's extended clan. But it is also a family business because it helped save a family.

6.  Anchored in a product or service that creates value for its buyer or end user.  FlavorX Inc., which flavors liquid medicines for children, is a family business because it leverages the diverse talents of Hadley's extended clan. But it is also a family business because it helped save a family.

7.  CarePages  HealthCare Facilities.  Support, encouragement.

8. Questions  Why do you think CarePages markets its product to hospitals rather than directly to consumers, like MySpace and Facebook do?  First, he made it for patients  He knew that free patient blog provided a lot of encouragement and supports to patients, his/her families and friends from people using it  He found out the need which means patient satisfaction and patients and families were more at ease  Patients are in Hospital. So he offered the need to hospital

9. Questions  What similarities do you see between FLAVORx and CarePages? What does each company teach you about the opportunity recognition process?  Their missions are to help patients.  Their end users are patients  Their business ideas arose in hospital.  If business wants to success, it has to solve problems and needs meeting consumers  Maybe we need to try to solve personal problems ourself