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Published byHester Jefferson Modified over 8 years ago
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Fundraising When Money is Tight Part II
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Use a Scalpel! Avoid across-the-board cuts!! Capital projects onto backburner Look at the organizational chart Make fundraisers make money Rethink line between small and major donors Drop glossy things Outsource some activities Approach donor acquisition carefully Emphasize list acquisition
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Use a Scalpel! Reactivate lapsed donors Mail them Make sure front-end premiums are cost- effective Gang-print Clean mailing list Reduce postage expenses Trim telemarketing costs Look at online communication costs
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Segmentation Look for the big fish! Recency, frequency, giving level, source Weight the criteria Table 10.4
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Donor Relations Bond Ten ways to reach donors at low cost Use the phone!
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Learning about the Personal Design questionnaire Test it Prepare a direct mail package Mail it Enter it Put it to work!!!
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What to Do Online? Step up efforts! Why? Compelling and involving website Acquire emails by any means necessary Make it easy to donate “Get-a-friend,” Google Grants, SEO
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Break Down the Silos Barbell-shaped distribution Integrate direct response fundraising efforts Make sure all fundraisers are working together Integrate databases Set OVERALL fundraising goals
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