1. High-Tech Product Innovation Challenge Problem #2 Password Manager Group 1 Jason Chen Karthik Karuppasamy

2. Agenda Stakeholders 1. Scenarios 2. Value Opportunity Analysis 3. Refined Statement 4. Key Product Attributes 5.

3. Stakeholders Description Customer Service Insurance Company Online Seller System Admin Non Tech-Savvy User People use online auction to make money Person responsible for administrating the Web sites Older people using web as a tool to pay bill etc. Department that is responsible for forget password Insurance company that is responsible any online hacker Online TraderTrading department in an investment bank

4. Scenario 1 (Online Seller) Description Problem Faced 1. Uses many different auction and shopping sites for his business 2. Uses PayPal to manage the payment from his customer 3. Uses many different online e-mail site to communicate 4. Uses personal blog to advertise his products 1. Needs to memorize many different user names and password for his auction account in eBay and Yahoo 2. Difficult to keep track on the different user name and password for a long period 3. Takes him time to find out his password if forget it Leo is an online seller and he sells and auctions sports goods from sneaker to golf equipment and he makes money from this business Background

5. Scenario 2 (Non Tech-Savvy User) Description Problem Faced 1. Opens many different accounts in fund company and banks 2. Uses online banking to transfer his money 3. Uses online banking to pay his credit card bill 4. Uses online trading program to perform his trade 1. Needs to memorize many different user names and password for his banking and trading account 2. Records his account user name and password in his paper notebook and it is very easy to lost it 3. Many banks ask their customers to change user name and password regularly Mike is an old business man who is close to his retire age. He invests his money in stock and fund using online trading Background

6. Scenario 3 (System Administrator) Description Problem Faced 1. Uses secured protocol for password protection 2. Manually verifies the user information and resets their password on request 3. Customer security and satisfaction is his primary concern 4. Believes long complex password does not make any big difference 5. Uses encryption software to store his personal data in his laptop 1. Would not prefer a third party solution to communicate with his system 2. If there is one, it should comply with the same rules he has defined Kirthi (27) System Administrator in a small online trading company, responsible for maintaining Information security within the organization and for its customers Background

7. Value Opportunity Analysis LowMidHigh EMOTIONadventure independence security sensuality confidence power USER INTERFACEcomfort safety ease of use AESTHETICSvisual auditory tactile olfactory gustatory IDENTITYpoint in time sense of place personality IMPACTsocial environmental CORE TECHNOLOGYreliable enabling QUALITYcraftsmanship durability PROFIT IMPACT BRAND IMPACT EXTENDABLE

8. Key Product attributes 1.Provides a secured environment for the user to store his user name and password 2.Provides a easy to use interface for user to control and manage the user name and password 3.Readily integrate able with the existing systems 4.Easily accessible. So that not only online passwords are managed, any confidential information relating to accessing bank accounts, cell phone password, safety box, etc. can be managed

9. Refined POG The Novel Password Manager solution has to securely manage the passwords which readily integrates with the existing systems and is easy to use and convenient to access

10. VOA Comparison with existing Products

11. Thank you