1. Serious Gaming - learning through games and play PhD, Cand. Psych. Simon Egenfeldt-Nielsen CEO Serious Games Interactive 2. December 2011 General Intro sen@seriousgames.dk +45 40 10 79 69

2. My background MA Psychology PhD Games & learning Jumping between industry & research Research projects Commercial video games for learning Educational potential of video games: GC: Palestine Research project: Serious Games on a Global Market place PlayMancer – Serious Games for Rehabilitation Developing Computer games Global Conflicts-Series Playing History-Series +20 games for clients

3. Our background Who are we... Using games for more than entertainment 18 employees located in Copenhagen Worked for Danida, Amnesty, Lego, Nykredit, Novo Nordisk, Kaplan & UNICEF Won several awards for our productions

5. Children’s Technology Review (US) - Editors Choice Award 2008. Danish Culture and Business Award (DK) – Most Creative Product 2007. PC ZONE (UK) – Independent Game Award 2007. Nordic Game (Scandinavia) – Best Nordic Game 2007 & 2008 nominee. IndieCade (US) - Best Indie Game Nominee 2008 & 2009. BETT Award (UK) – Secondary educational products 2010. Awards

6. Our background HR Learning & informationMarketing Recruiting Developing Training Retaining Learning ressources Displays & installations Information services Up-selling Cross-selling Virtual worlds Branding Serious Games Interactive Education Global Conflicts Playing History

7. Our organization CEO ($) Producer (Time) Game director (Quality) Programming (All programming) Graphics/animation (All graphics) Content (Story, script, dialogue) Board Commercial director (Sales. & Marketing)

8. Our team CEO Commercial director Key Account manager Producer Game Director Writer Game designer Lead Programmer Programmer Web & database programer Lead 3D animator 3D artist environment & props 3D character artist Internal testers

9. Our work: Interactive World Map (2009) Platform: Single player, web-enabled, touch-screen Technology: 3D Unity game engine Playtime: N/A Timeline: 3 months Budget: 35.000 EUR Application: Touch-screen interactive world map that can display existing content. Target group: Visitors to Amnesty interactive education (teachers & students) Zoom function Categorization through icons & themes) Choose platform (text, movies, images, games) Web version with ”mouse-functionality” Administration module Only available on location

10. Our work: Bring Your Ideas (2010) Platform: Multiplayer, web-enabled, Technology: Php, html & MySql Playtime: N/A Timeline: 3 months Budget: 45.000 EUR Application: Forum for discussing the solution for different business cases. Target group: Students for management students. Game reward system w. ranking Advanced forum w. integrated rating Administration module Only available on location

11. Our work: Nykredit Game (2008) “Spillet gav god faglig indsigt i Nykredit og kerneværdier” “God og sjov måde at lære noget om Nykredit” - Intern brugertest Nykredit Platform: Multiplayer, web-based Timeline: 2 months (+4 months) Technology: Web 2.0 & flash/html Playtime: 45-60 minutes Budget: 60.000 EUR Game: Aim to reach employees before job start when they are highly motivated. Presents company as innovative & interesting while delivering facts & information in a compelling context. Target group: New (potential & existing employees) www.detblaaforum.dkwww.detblaaforum.dk ( find forum post where you input password (tænknyt) to get started [video]

12. Our work: Global Conflicts: Sweat shops (2009) Platform: Mac/PC, single player, browser, CD-Rom Technology: 3D Unity game engine Playtime: 1 hour Timeline: 3 months Budget: 100.000 EUR Game: The issues surrounding child labour in Bangladesh and other countries. Target group: Older students + mature people Advantages Strong, visual, immersive universe Feels & plays very close to a real game Unique gameplay Disadvantages More expensive with 3D Long development time Harder to test & change gameplay

13. Our work: Bionicle Glatorian Arena (2009) Platform: Single player, web-based Technology: 3D Unity game engine Playtime 2 hours Timeline: 6 months (+2 months) Budget: >125.000 EUR Game: Play one of the new Bioncle Glatorians for fight and glory. Classic fight game that promotes the Lego characters. Target group: 8-10 years boys Advantages Good game feel that appeals to tough target group. Engaging & unique gameplay Disadvantages Plug-in needs to be installed Requires more band-width Try out game…

14. Our work: Playing History: The Plague (2009) Platform: Mac/PC, single player, browser-based, CD-Rom Technology: 3D game engine Unity Playtime: 3 hours Timeline: 6 months Budget: 150.000 EUR Game: In the game you play a boy in 14 th century Florence during the Black Death. You must try to save your mother from the disease and get your family out of the city. Target group: Students & kids (9-13 years old) Advantages Strong, visual, immersive universe Feels & plays very close to a real game Unique gameplay Disadvantages More expensive with 3D Long development time Harder to test & change gameplay Release Winther 2009

15. Design limitations.. Technology Unity 3D, Flash, web 2.0, html. Platforms Pc, web, mobiles Different complexity level  Single user >>Multi user  2D graphics >>3D graphics  Small universe >> Large universe  Linear >>Branching  Low fidelity>>High fidelity  Low interactivity>>High Interactivity  15 minutes >>50 hours playtime

16. Our work process Plan Implement Concept Prototype Production Testing 1 month2 months 1 month 0,5 month Important with fast feedback Depend on iterations of concept & prototype Below timeline influenced by budget & scope

17. Contact info Company details Serious Games Interactive Griffenfeldsgade 7A, 4. floor DK - 2200 Copenhagen N www.seriousgames.dk My details: Simon Egenfeldt-Nielsen sen@seriousgames.dk | +45 40 10 79 69 www.egenfeldt.eu © Serious Games Interactive