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Marketing Ch. 4 World Economics.

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Presentation on theme: "Marketing Ch. 4 World Economics."— Presentation transcript:

1 Marketing Ch. 4 World Economics

2 What is an Economy? The way in which the nation makes economic choices. The choice is how do we use our resources to produce and distribute goods and services.

3 Resources/Factors of Production
These are the things used in producing goods and services Consist of land, labor, capital and entrepreneurship.

4 Factors of Production Land Labor
Everything on the earth that is in its natural state Includes everything contained in the earth and found in the sea Labor Refers to the people that work Full-time and part-time workers

5 Factors of Production Capital
Money needed to start and operate the business Goods used in the production process Factories, office building, and tools Raw materials Infrastructure (roads, ports, sanitation facilities and utilities)

6 Factors of Production Entrepreneurship
People who are willing to risk their time and money to run a business. Organize factors of production to create the goods and services desired in our economy

7 Scarcity Difference between wants and needs on one hand and the available resources on the other hand. Forces everyone to make CHOICES

8 Basic Economic Questions
What goods and services should be produced? How should we produce those goods and services? For whom should the goods and services be produced?

9 Three Economic Systems
Market Economy (Captialist) Command Economy (Planned) Mixed Economy

10 Market Economics No government involvement in economic decisions
The market answers the three economic questions Consumers decide what to produce, how to produce it, and those with more money buy more goods and services.

11 Command Economy The government answers the three economic questions.
Dictator decides what will be produced Government runs all business Government decides who will get what product. Nation shares equally

12 Mixed Economy Combination of both market and command economic systems
All economies in the world today are mixed Classification now is based on how much the government is involved Capitalism Socialism Communist

13 Capitalism Practice democracy
Characterized by private ownership of businesses and marketplace competition Examples are US and Japan

14 Socialism Most countries today
What makes it different is the amount of government involvement Government tries to reduce the difference between the rich and the poor Key industries are run by the government Idea is to keep prices low and provide employment for everyone

15 Socialism Country tends to have more social services
Medical care is free along with education Paid for by the businesses and individuals pay taxes People tend to pay higher taxes Examples: Germany, Great Britain, Sweden, Austria, and France

16 Communist Countries have totalitarian form of government
Government runs everything in one party Everyone shares common economic and political goals Those able to work are assigned jobs Examples are: Cuba and North Korea

17 Privatization Process of selling government-owned business to private individuals Why do the governments sell the businesses?

18 When is an economy successful?
Nations look to see how they are doing They look at economic measurements They look at the business cycle Standard of Living

19 Economic Measurements
Productivity Is the output per worker hours Measured over a period of time (week, month, year) Ways in which to increase productivity Invest in new equipment or facilities Allows workers to work more efficiently Provide additional training or financial incentive Reduce the work force and increase responsibility

20 Economic Measurements
Gross Domestic Product (GDP) Keeping track of an entire nations production output It is a measurement of the goods and services produced using labor and property located in the country Gross National Product (GNP) Looks at what's produced in this country and abroad by our companies

21 Economic Measurement Standard of Living
Is a measurement of the goods and services that a nation's people have Reflects the quality of life Inflation Rising prices When prices rise, the money people have does not get them as much Government raises interest rates which reduces everyone’s ability to buy Opposite would be deflation

22 Economic Measurement Standard of Living Consumer Price Index (CPI)
Measures the change in price over a time of goods and services used by the average household Unemployment Charts the number of people will and able not working

23 The Business Cycle Prosperity Period of economic growth
Low unemployment Increase in output of goods and services High consumer spending

24 The Business Cycle Recession Period of economic slowdown
Unemployment begins to rise Fewer goods and services are produced Consumer spending decreases

25 The Business Cycle Recovery
Period of renewed economic growth following a recession or depression Reduced unemployment Increased consumer spending Moderate expansion by businesses

26 The Business Cycle Depression Period of prolonged and deep recession
Consumer spending is very low Unemployment is very high Production of goods and services are down significantly Poverty results because people are out of work

27 Government Influences
Taxation has a strong bearing on what happens in an economy Interest rate control spending

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