What does the word propaganda mean, and what does it have to with reading? Propaganda is the use of ideas, information, language, and rumors to win the reader over to a cause or to hurt an opposing cause. *In propaganda, the author tells only the side he/she wants people to know. *Propaganda appeals with emotions rather than intellect.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not the intellect. It can be negative or positive. The purpose is to persuade.
Propaganda Techniques The following is a list of Propaganda Techniques that are commonly used in advertising, politics, etc. Techniques can be used in combination, or individually. Here are the most common methods:
Another Foldable BandwagonTestimonial TransferSnob Appeal Plain FolksPatriotism SloganName-Calling
Bandwagon Technique Bandwagon: a persuasive technique that invites you to join the crowd “Everybody’s doing it!”
Bandwagon Example Everybody’s doing the Jerk at dances now.
Testimonial Technique Testimonial: Famous person endorses a product, idea, or person Musicians, artists, sports, actors/actresses
Testimonial Example Michael Jordan wears Hanes underwear. Don’t you want to be like Mike?
Transfer Technique Transfer: Positive feelings are connected to a product/user Sex appeal Love/Popularity Fame, Wealth, and Power
Transfer Example If you wear Axe cologne, women will be attracted to you…
Snob Appeal Snob Appeal: Aims to flatter; makes assumptions that the product/idea is better than others…
Snob Example Only wealthy people vacation at the luxurious Hampton Resort…
Plain Folks Plain Folks: Opposite of snob appeal; practical product for ordinary people Ex: “Like a good neighbor, State Farm is there!”
Patriotism Patriotism: Purchase will display love of your country…
Patriotism Example Fords are built American tough!
Slogan Slogan: A catchword or phrase loaded with emotion; often sells through repetition Clever and easy to remember; stays with you
Slogan Example “Five, five dollar, five dollar footlongs…”
Name-Calling Name-Calling: A way of smearing the opponent; intent is to damage opponent Used by politicians and product companies
What type of propaganda? Give me a break! Give me a break! Break me off a piece of that Kit-Kat bar!
What type of propaganda? a commercial showing Beyonce’ wearing a certain brand of makeup
What type of propaganda? A commercial showing a large group of teenagers all showing up to eat at the same fast-food restaurant (because it’s so great, of course)
What type of propaganda? Captain D’s has a better quality of food and much lower prices than Red Lobster.
What type of propaganda? 1.Obama, dressed in casual clothes, shaking hands with ordinary people 2.Like a good neighbor, State Farm is there! 3.It’s finger lickin’ good! 4.Everybody gets their coffee from Starbuck’s. 5.People who drive Cadillacs are better than people who drive Neons. 6.If you wear Apple Bottom jeans, you will look slimmer. 7.Tom Jones has lied during this campaign. 8.the George Forman grill