1. M. Sulaiman Khan (mskhan@liv.ac.uk)‏ Dept. of Computer Science University of Liverpool 2009 COMP527: Data Mining Text Mining: Text-as-Data March 25, 2009 Slide 1 COMP527: Data Mining

2. Introduction to the Course Introduction to Data Mining Introduction to Text Mining General Data Mining Issues Data Warehousing Classification: Challenges, Basics Classification: Rules Classification: Trees Classification: Trees 2 Classification: Bayes Classification: Neural Networks Classification: SVM Classification: Evaluation Classification: Evaluation 2 Regression, Prediction COMP527: Data Mining Text Mining: Text-as-Data March 25, 2009 Slide 2 COMP527: Data Mining Input Preprocessing Attribute Selection Association Rule Mining ARM: A Priori and Data Structures ARM: Improvements ARM: Advanced Techniques Clustering: Challenges, Basics Clustering: Improvements Clustering: Advanced Algorithms Hybrid Approaches Graph Mining, Web Mining Text Mining: Challenges, Basics Text Mining: Text-as-Data Text Mining: Text-as-Language Revision for Exam

3. Word Frequencies Relevance Scoring Latent Semantic Indexing Markov Models Today's Topics Text Mining: Text-as-Data March 25, 2009 Slide 3 COMP527: Data Mining

4. Unlike other 'regular' attributes, each word can appear multiple times in a single document. More frequently occurring words within a single document good indication that it's important to that text. Also interesting to see overall distribution of words within the full data set, and within the vocabulary/attribute space/vector space. Distribution of parts of speech interesting. Even individual letter frequencies are potentially interesting between different texts or sets of texts. Word Frequencies Text Mining: Text-as-Data March 25, 2009 Slide 4 COMP527: Data Mining

5. Distribution of letters in a text can potentially show with very low dimensionality some minimal features of the text. Eg: Alice W'land: E T A O I H N S R D L U W G C Y M F P B Holy Bible: E T A H O N I S R D L F M U W C Y G B P Reuters: E T A I N S O R L D C H U M P F G B Y W Tale 2 Cities: E T A O N I H S R D L U M W C F G Y P B Eg 'C' and 'S' is a lot more common in the Reuters news articles, 'H' very uncommon. 'F' more common in the bible. Letter Frequencies Text Mining: Text-as-Data March 25, 2009 Slide 5 COMP527: Data Mining

6. Distribution of letters in a text can potentially also help with language determination. 'E' a lot more common in French (0.17) than Spanish (0.133) or English (0.125). 'V' and 'U' also more common in French. Top three in Spanish are all vowels: 'E' then 'A' then 'O'. Quite possible that the distribution of letters in texts to be classified is also interesting, if they're from different styles, languages, or subjects. Don't rule out the very easy :)‏ Letter Frequencies Text Mining: Text-as-Data March 25, 2009 Slide 6 COMP527: Data Mining

7. Distribution of words interesting. For vector construction, it would be nice to know approximately how many unique words there are likely to be. Heaps's Law: v = Kn b Where: n = number of words K = constant between 10 and 100 b = constant between 0 and 1, normally 0.4 and 0.6 and v is the size of the vocabulary While this seems very fuzzy, it often works in practice. Eg predicts a particular curve, which seems to hold up in experiments. Word Frequencies Text Mining: Text-as-Data March 25, 2009 Slide 7 COMP527: Data Mining

8. A second 'law': Zipf's Law Idea: We use a few words very often, and most words very rarely, because it's more effort to use a rare word. Zipf's Law: Product of frequency of word and its rank is [reasonably] constant. Also fuzzy, but also empirically demonstrable. And holds up over different languages. A 'Power Law Distribution' – few events occur often, and many events occur infrequently. Word Frequencies Text Mining: Text-as-Data March 25, 2009 Slide 8 COMP527: Data Mining

9. Zipf's Law Example: Word Frequencies Text Mining: Text-as-Data March 25, 2009 Slide 9 COMP527: Data Mining

10. The frequencies of words can be used with relation to each class in comparison to the entire document set. Eg words that are more frequent in a class than in the document set as a whole are discriminating. Can use this idea to generate weights for terms against each class, and then merge the weights for a general prediction of class. Also commonly used for search engines to predict relevance to user's query. Several different ways to create these weights... Word Frequencies Text Mining: Text-as-Data March 25, 2009 Slide 10 COMP527: Data Mining

11. Term Frequency, Inverse Document Frequency w(i, j) = tf(i,j) * log(N / df(i))‏ Weight of term i in document j is the frequency of term i in document j times the log of the total number of documents divided by the number of documents that contain term i. Eg, the more often the term occurs in the document, and the rarer the term is, the more likely that document is to be relevant. TF-IDF Text Mining: Text-as-Data March 25, 2009 Slide 11 COMP527: Data Mining

12. w(i, j) = tf(i,j) * log(N / df(i))‏ In 1000 documents, 20 contain the word 'lego'. It appears between 1 and 6 times in those 20. For the freq 6 document: w('lego', doc) = 6 * log(1000 / 20)‏ = 6 * log(50)‏ = 23.47 TF-IDF Example Text Mining: Text-as-Data March 25, 2009 Slide 12 COMP527: Data Mining

13. Then for multiple terms, merge the weightings between each tfidf value according to some function. (sum, mean, etc). Can generate this sum for each class. Pros:  Easy to implement  Easy to understand Cons:  Document Size not taken into account  Low document frequency overpowers term frequency TF-IDF Text Mining: Text-as-Data March 25, 2009 Slide 13 COMP527: Data Mining

14. Jamie Callan of CMU proposed this algorithm: I = log((N + 0.5) / tf(i)) / log(N + 1.0)‏ T = df(i) / df(i)+50+ (150* size(j) / avgSize(N))‏ w(i,j) = 0.4 + (0.6 * T * I)‏ Takes into account document size, and average size of all documents. Otherwise a document with 6 matches in 100 words is treated the same as a document with 6 matches in 100,000 words. Vast improvement over simple TF-IDF, while still remaining easy to implement and understandable. CORI Text Mining: Text-as-Data March 25, 2009 Slide 14 COMP527: Data Mining

15. I = log((N + 0.5) / tf(i)) / log(N + 1.0)‏ T = df(i) / df(i)+50+ ( 150*size(j) / avgSize(N))‏ w(i,j) = 0.4 + (0.6 * T * I)‏ I = log(1000.5 / 6) / log(1001) = 0.74 T = 20 / 20 + 50 + (150 * 350 / 500) = 0.11 w('lego', doc) = 0.4 + (0.6 * T * I) = 0.449 Given the same 20 matched docs, 6 in doc, 1000 documents, 350 words in doc, and an average of 500 words per doc in the 1000. For more explanations see his papers: http://www.cs.cmu.edu/~callan/Papers/ CORI Example Text Mining: Text-as-Data March 25, 2009 Slide 15 COMP527: Data Mining

16. Finds the relationships between words in the document/term matrix: the clusters of words that frequently co-occur in documents, and hence the 'latent semantic structure' of the document set. Doesn't depend on individual words, but instead on the clusters of words. Eg might use 'car' + 'automobile' + 'truck' + 'vehicle' instead of just 'car' Twin problems: Synonymy: Different words with the same meaning (car, auto)‏ Polysemy: Same spelling with different meaning (to ram, a ram)‏ (We'll come back to word sense disambiguation too)‏ Latent Semantic Indexing Text Mining: Text-as-Data March 25, 2009 Slide 16 COMP527: Data Mining

17. Based on Singular Value Decomposition of the matrix (which is something best left to math toolkits). Basically: Transforms the dimensions of the vectors such that documents with similar sets of terms are closer together. Then use these groupings as clusters of documents. You end up with fractions of words being present in documents (eg 'automobile' is somehow present in a document containing 'car'). Then use these vectors for analysis, rather than straight frequency vectors. As each dimension is multiple words, end up with smaller vectors too. Latent Semantic Indexing Text Mining: Text-as-Data March 25, 2009 Slide 17 COMP527: Data Mining

18. Patterns of letters in language don't happen at random. This sentence vs kqonw ldpwuf jghfmb edkfiu lpqwxz. Obviously not language. Markov models try to learn the probabilities of one item following another, in this case letters. Eg: Take all of the words we have and build a graph of which letters follow which other letters and 'start' and 'end' of words. Then each arc between nodes has a weight for the probability. Using a letter based markov model we might end up with words like: annofed, mamigo, quarn, etc. Markov Models Text Mining: Text-as-Data March 25, 2009 Slide 18 COMP527: Data Mining

19. Sequences of words are also not random (in English). We can use a much much larger Markov Model to show the probabilities of a word following another word or start/end of sentence. Equally, words clump together in short phrases, and we could use multi- word tokens as our graph nodes. Here we could see how likely 'states' is to follow 'united' for example. Markov Models Text Mining: Text-as-Data March 25, 2009 Slide 19 COMP527: Data Mining

20. Sequences of parts of speech for words are also not random (in English). But we don't care about the probabilities, we want to potentially use the observations as a way to determine the actual part of speech of a word. This is a Hidden Markov Model (HMM) as it uses the observable patterns to predict some variable which is hidden. Uses a trellis of state and observation sequence. eg: Hidden Markov Models Text Mining: Text-as-Data March 25, 2009 Slide 20 COMP527: Data Mining state 1 state 2 O1 O2 O3 O4

21. Stores the calculations towards the probabilities in the trellis arcs. Various clever algorithms to make this computationally feasible: Compute probability of particular output sequence: Forward-Backward algorithm. Find most likely sequence of hidden states to generate output sequence: Viterbi algorithm Given an output sequence, find most likely set of transitions and output probabilities (train the parameters for model given training set): Baum-Welch algorithm Hidden Markov Models Text Mining: Text-as-Data March 25, 2009 Slide 21 COMP527: Data Mining

22. Konchady Chou, Juang, Pattern Recognition in Speech and Language Processing, Chapters 8,9 Weiss Berry, Survey, Chapter 4 Han, 8.4.2 Dunham 9.2 Further Reading Text Mining: Text-as-Data March 25, 2009 Slide 22 COMP527: Data Mining