1. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 1 Digital Photography Learning to Incorporate Digital Photography into Graphic Design Projects Cameras have become so user-friendly that almost anyone can learn how to use one very quickly.

2. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 2 Digital Photography Read the Manual anyway Reading the user’s manual is something that every designer has to get used to doing. Technology advances every day, and we have to stay on top of changes.

3. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 3 Digital Photography Trial and Error Play with the camera Hold the camera to get a feel for its weight Frame different shots Try different lighting Use the zoom feature Adjust the focal point

4. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 4 Digital Photography Other necessary supplies Access to a card reader so you can upload your photos onto the computer Extra memory cards Camera case/backpack Portable tripod

5. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 5 Digital Photography A simple photo shoot against a white backdrop… Like this bored person

6. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 6 Digital Photography …can be worked into an ad in a few easy steps.

7. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 7 Digital Photography Conceptualize the ad first, then photograph It is important to do things in the proper order. Get the idea, think of what needs to be photographed, then set up the shoot.

8. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 8 Digital Photography Creating an Ad Sketch ideas Plan the shoot Gather materials ahead of time Confirm your shot before leaving the shoot Enhance shot with photo editing software Prepare the ad for critique Critically evaluate your work and reflect on your results

9. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 9 Digital Photography Some ideas for selecting clients toy store fast food franchise clothing store car dealership local non-profit organization pet store doctor’s office

10. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 10 Digital Photography Homework assignment: bring in items to photograph for your client’s ad What might the photo of the teddy bear at the right be appropriate for? A day care facility? A toy store? A shoe store that sells slippers? A pajama brand? Baby clothing? The list is long. Fit the photo to the client.

11. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 11 Digital Photography Take your own stock photos to keep on hand for assignments Nature (trees, flowers, sky) Buildings (parts, various perspectives) Food Cars, trains, bikes Animals/people (with permission)