2. Slide 1 Copyright © 2001 James R. Ayson Photography Goes Digital An overview of digital photography Presented by Jim Ayson, PhilMusic.com Photographs and additional commentary by Ben Razon October 8, 2001 Digital Media Festival 2001 U.P. Diliman

3. Slide 2 Copyright © 2001 James R. Ayson Agenda Overview and history of digital photography State of the art Cameras, Storage, Image Scanners Applications Photojournalism, Art, Web/New Media, Print Internet Resources Exhibit Q&A

4. Slide 3 Copyright © 2001 James R. Ayson You can download this powerpoint file from: www.philmusic.com/seminars

5. Slide 4 Copyright © 2001 James R. Ayson My personal experience I learned traditional photography in the 80’s As a hobby I found it expensive due to cost of film and processing I picked up digital photography around 1997 Using an Agfa e1280, later switched to a Nikon Coolpix 950 Main application: photographs for PhilMusic.com and web applications Result: Shooting much more, enjoying photography more

6. Slide 5 Copyright © 2001 James R. Ayson What is digital photography? Traditional cameras capture images on FILM. Digital cameras capture images on sensors called Charge-Coupled Devices (or CCDs) The better the CCDs, the higher the image resolution (measured in megapixels)

7. Slide 6 Copyright © 2001 James R. Ayson Image Storage The cameras process the CCD images and write them as data on memory storage devices (usually flash memory cards) Image can be previewed on LCD Image is transferred to a computer and saved as an image file (JPG, TIF, or uncompressed RAW format) Computer obtains the image through a card reader or a cable file transfer (Serial or USB) File is edited or printed using software

8. Slide 7 Copyright © 2001 James R. Ayson Advantages Image can be previewed instantly… instant gratification. You can delete on the spot Low cost of operation - no film to buy or process, you only print what you like Direct input to computers for editing and filing Brief Demonstration…. Take a photo Transfer to computer View and Edit

9. Slide 8 Copyright © 2001 James R. Ayson History 1994-1995 - First professional digital cameras, aimed at photographers 1994 - Kodak DCS420 (based on Nikon N90 SLR, 1.5 megapixels) - $8,000 1995 - Kodak DCS460 (based on Nikon N90 SLR) - $12,000

10. Slide 9 Copyright © 2001 James R. Ayson Early Point-and-shoots 1995 - Amateur cameras aimed at computer buffs (priced less tan $1,000) - 320x200 or 640x480 resolution 1995 - Kodak DC40 (consumer camera), Apple Quicktake 100 1996 - Canon Powershot 1996-1997 - Casio QV-300, Agfa ePhoto 1280, Nikon Coolpix 300, Epson PhotoPC

11. Slide 10 Copyright © 2001 James R. Ayson Today(2000-2001) High Resolution images, Good optics (powerful optical and digital zooms) High-Resolution CCDs High Capacity Storage Professional cameras - lower price, better performance Point-and-Shoots - high resolutions, optimized for printing Digital photography has gone mainstream - fast rollout of new models Show Nikon and Canon evolution

12. Slide 11 Copyright © 2001 James R. Ayson Cameras Professional (SLR, “serious applications”) Prosumer (high end consumer, serious hobbyists) Consumer (point and shoots, amateurs, vacation photos) photo: Sony Cybershot DSC-P5

13. Slide 12 Copyright © 2001 James R. Ayson Professional cameras SLR design, interchangeable lenses Kodak: DCS 620, DCS 315 Nikon: D1, D1x, Dh Canon: EOS D3, EOS 1D Fuji: S1 Pro Olympus: E-10 Minolta Dimage 7 View reviews of Fuji S1, Nikon D1, EOS 1D

14. Slide 13 Copyright © 2001 James R. Ayson Prosumer cameras High resolution (3-6 megapixels), manual overdrive, powerful built-in zooms Nikon: Coolpix series (800- 5000) Canon: Pro 90II, G1, G2 Fuji Finepix 6900Z Olympus Camedia Sony Cybershot Show reviews of Sony DSC-F707, Fuji Finepix 6900Z, Nikon Coolpix 995

15. Slide 14 Copyright © 2001 James R. Ayson Canon and Olympus Olympus C-2040 Zoom and the Canon Pro90 IS

16. Slide 15 Copyright © 2001 James R. Ayson Consumer cameras Point and shoots (1-3 megapixels, easy operation, small and compact) Canon Powershot, IXUS Olympus Camedia Nikon Coolpix Epson PhotoPC Sony Cybershot, Mavica Toshiba, HP, Pentax, Ricoh

17. Slide 16 Copyright © 2001 James R. Ayson Memory storage Compact Flash (CF) 8 - 256 MB Compact Flash II: 512 MB, IBM Microdrive, 1 GB Smartmedia Up to 128 mb Memory Stick Proprietary by Sony, tops at 128 MB (Open Flash Memory page)

18. Slide 17 Copyright © 2001 James R. Ayson Image Scanners Bridges traditional photography with the digital world Flatbed Scanners Can scan magazines, prints. Most common and low cost Transparency scanners Scan negatives and slides at high resolution (2400 dpi and up) Manufacturers: Acer, Nikon, Canon, Olympus, Minolta, Fuji, Hewlett-Packard

19. Slide 18 Copyright © 2001 James R. Ayson Software applications Image filing ACD See Photo Editing and Printing Adobe Photoshop Adobe Photo Elelements Microsoft Picture-It “The Digital Darkroom” Photo albums Found on Web Create your own web album

20. Slide 19 Copyright © 2001 James R. Ayson Printing DIY: Output to laser, inkjet printers on photopaper Digital printing services from Kodak (Kameraworld) and Fujifilm - output to photo paper prints Digital Desktop Prepress (color sep files) for submission to magazines Service Bureau Output to poster sized prints, streamers, billboards Transfer to film

21. Slide 20 Copyright © 2001 James R. Ayson Applications Photojournalism Photographers in the field can transmit photos directly to editors over the Internet Artists Use software for creating digital effects Utilize Photoshop as a “digital darkroom” Internet / New Media Photos for web sites Creation of web-based photo galleries Print Don’t need to send original transparencies to publications!

22. Slide 21 Copyright © 2001 James R. Ayson Internet Resources For equipment reviews, news, communities www.DPReview.com www.Steves-Digicams.com www.Imaging-Resource.com Camera manufacturers (Nikon, Canon, Fuji, Olympus, etc.) Mailing Lists ph-photo@yahoogroups.com ph-photo-digital@yahoogroups.com

23. Slide 22 Copyright © 2001 James R. Ayson Exhibits Ben Razon Photography Jim Ayson Photography