1. Advocates College -- Condensed Corvallis, Oregon Session One March 20, 2012 Janet Byrd and Alison McIntosh Neighborhood Partnerships

2. Master Narratives Whenever we engage in public debates we may think of ourselves as conduits of information. However, our audiences think about those same policies, issues, and programs in terms of the background story— the master narrative —that lies beneath our bullet-points, facts, statistics, and legal citations.

3. Dominant “ stories, ” cultural models and habits of thinking shape perceptions

4. We need to change the terrain on which discussions about our issues occurs

5. Our Stories Create the Possible “We don’t cultivate the future with shovels or software, the way we might tend other commons. Instead, we cultivate the commons of the future through stories. The future is, in fact, just a collection of stories that we tell each other. The more and the better stories we tell—and the more people we tell them to—the more we strengthen the commons of the future.” - Jeremy Adam Smith, Don't Stop Thinking About Tomorrow Embracing the Future as a Commons

6. Metaphors, Analogies and Simplifying Models

8. CITY

9. I confess to a prejudice. I believe that Cities are the most important single unit of human society. They are to human beings what beehives are to bees. Human beings are fundamentally community beings... No other level of government has to face so directly the reality of how well or poorly we work as a human community. We are bound together. The municipal leader knows it, and sees it. Pragmatism, Prophecy, and Prayer - The Rev. B. P. Campbell, Virginia Municipal League, Prayer Breakfast, 24 October 2005

10. Metaphors are cues to the cultural models we all use to make sense of a complex world. We make sense of “new” information by calling up familiar images and experiences for context. This is “relational” thinking and is central to human cognition. (Holyoke and Thagard 1997)

11. Metaphors and Analogies The dictionary defines a "metaphor" as a figure of speech that uses one thing to mean another and makes a comparison between the two.metaphor "All the world's a stage” An analogy expresses similarity between things that might seem different. It can be a logical argument: if two things are alike in some ways, they are alike in some other ways as well.analogyargument “Having ADD is like wearing a hearing aid on all five senses.”

13. ARGUMENT IS WAR Your claims are indefensible. He attacked every weak point in my argument. His criticisms were right on target. I demolished his argument. I've never won an argument with him. You disagree? Okay, shoot! He shot down all of my arguments. Lakoff & Johnson 1980

14. TIME IS MONEY You're wasting my time. This gadget will save you hours. I don't have the time to give you. How do you spend your time these days? That flat tire cost me an hour. I've invested a lot of time in her. I don't have enough time to spare for that. You're running out of time. You need to budget your time. Is that worth your while? Do you have much time left? He's living on borrowed time. You don't use your time profitably. I lost a lot of time when I got sick. Thank you for your time. Lakoff & Johnson 1980

15. Analogies in Health Having schizophrenia is like viewing life through a kaleidoscope. It is hard to put the pieces together and they keep changing. (Wikianswers.com) Having ADD is like wearing a hearing aid on all five senses. You hear the people talking, the clinking of the glasses and the plates. (The Holiday Husband: Helping Your ADD Spouse Concentrate on the Season) Alzheimer's disease is like a cat burglar. It slips into a person's life without making a sound, and soon treasured possessions start disappearing: memory, personality and independence. (Chris Woolston, CONSUMER HEALTH INTERACTIVE)

16. Mechanisms for Understanding “... people typically rely on analogies in order to learn complex, abstract concepts. These concrete analogies are simplifying models - they help people organize information into a clear picture in their heads, including facts and ideas that they have been exposed to, but never been able to put together in a coherent way... ” - cultural logic

17. Ozone Depletion

18. Ozone Depletion like a “Hole in the Roof”

19. www.publicworkspartners.net Dedicated to building public support for a government dedicated to the common good and empowered to address the challenges and opportunities of the 21 st Century.

21. GOVERNMENT

25. The Good News The “idea” of government is not lost Responsible citizenship is still valued A desire for collective action, respecting consensus, and problem- solving Stewardship and planning for the future – roles for government

26. a partisan blowhard spectator sport “Bi-Partisan” Steve Benezue Just Politics Mission and Purpose

27. Mission & Purpose VALUES Common Good Quality of Life Community Wellbeing Public Purpose ROLE Protector Manager & Planner Steward Consensus-Builder

28. blurry and undefined; only dimly understood Systems and Structures Mindless Bureaucracy

29. Systems & Structures Concrete and vivid images The public systems we have created How they work Why they are important

30. Government as our Public Structures The main advantages that make America so successful come from the Public Structures it has created. These Public Structures include the physical structures (highways, airports, and communications grids) and the organizational structures (the postal system, courts) we need to get things done, and the social support systems that help to ensure the health and well-being of our communities. It is our well-functioning and supported Public Structures that are essential for overall success.

31. Rounding Out the Story

32. What’s in it for me, and what is it going to cost? Consumer Stance Government as Vending Machine Citizen Stance Our Government

33. Citizen Thinking Interdependence Working together Problem-solving Everyone has a role to play “Our” Government The Common Interest

34. Just Politics Dominant Stories BureaucracyVending Machine...can’t solve anything... not my responsibility

35. Mission & Purpose New Stories Systems & StructuresCitizen-Thinking... our tool for solutions & the common good...

36. Applying the lessons...

37. Talking about the Role of Government in the Economy www.publicworkspartners.net

39. ? How does the Public Understand the Economy?

40. A “Natural Economy” Based on this latest survey, most Americans believe that the U.S. economy won't reach placid waters for some time. But as they struggle to steer through the rapids, each major group in society increasingly appears to be piling into its own boat. And more and more of us feel as if we are paddling alone. Paddling Alone On The Economic Rapids Allstate/National Journal Poll - Saturday, Oct. 10, 2009

41. The Individual Actor Economy Implications: A broadly shared model Moral qualities and personal choices shape economic actions and outcomes

42. Inequality Happens

43. Suspicious of Governmental Role Last Resort Creates Dependency Stifles Business

44. Limited Vision of Government’s Role Reactive not Proactive Policing the “Bad Actors” Protecting the “Deserving”

45. Limited Vision for Our Role ConsumerWorker

46. What Shapes the Economy? Not just Hard Work Also Policy Choices we make

47. The Transformation We Need Default Belief The economy is “free” & “natural” – have to adapt. Individual character/luck determine outcomes. Everyone competes for their own interests. The strength of the overall economy – GDP, Stock Market – matters. Government’s role is minimal and reactive. Desired Goal The economy is man-made and intentional. Systems & Structures affect outcomes. Everyone’s interests are connected and interdependent. The economic wellbeing of average people matters. Government’s role is fundamental and proactive.

48. Changing the Economy Story Purpose What is the Economy for? Intentionality How do we create the Economy we desire?

49. Elements of A New Story A good economy is one with a vibrant middle class in which opportunity and prosperity are broadly shared. A strong middle class is the result of deliberate and proactive policy choices; it does not arise by accident. Public structures are the foundation of our economy and the tools for creating opportunity, prosperity and a strong middle class. The economic well-being of average Americans matters to us all.

50. An Intentional Middle Class A strong middle class – the engine that drives our economy – doesn’t arise by accident, but is the result of deliberate and proactive policy choices.

51. Public Structures as Economic Foundation The Public Structures (like FDIC, community colleges, Social Security, etc.) created and maintained by government are foundational to prosperity, opportunity and economic stability, as well as the strength of the middle class.

52. Citizen Managers: we shape the economy we need and desire A New View - A New Role

53. The foundation of our economy rests on the health and stability of our public systems and structures. Economic activity depends on our transportation systems, energy and communications grids and it is supported by the courts, the postal system and our educational institutions. Business activity and private enterprise would be impossible without these essential public functions. America’s strong investments in public structures in the past have been the keys to building our economy, creating jobs and paving the way for innovation.

54. The Benevolent Community The Triumphant Individual IndependenceInterdependence Dave Kolpack / AP “Self-Made Man” – Irene Ritter

55. Core Beliefs about Poverty Each individual is responsible for his or her own success or failure; With hard work comes reward; The goal is equal opportunity, not equal outcome; and Anyone can achieve the “American Dream”. Source: Meg Bostrom, For an Economy that Works for All

56. Dominant Frames Self-determination/Self discipline Rugged individualism Benefits based solely on effort Limited obligation to collective good Neutrality of major social institutions Voluntary and moral nature of behavior Limited government intervention The Rockridge Institute

57. Dominant Frames are Constantly Reinforced There comes a time when compassion can cause disaster. If you open your home to scores of homeless folks, you will not have a home for long. There is a capacity problem for every noble intent. America remains the land of opportunity, but you have to work for it. The unemployment rate for college graduates is 5%. For high school drop-outs, it is 16%. Personal responsibility is usually the driving force behind success. But there are millions of Americans who are not responsible, and the cold truth is that the rest of us cannot afford to support them. Every fair-minded person should support government safety nets for people who need assistance through no fault of their own. But guys like McDermott don't make distinctions like that. For them, the baby Jesus wants us to "provide," no matter what the circumstance. But being a Christian, I know that while Jesus promoted charity at the highest level, he was not self- destructive. The Lord helps those who help themselves. Does he not? - Bill O’Reilly, December 9, 2010

58. Some Public Beliefs work for us... Hard work should be valued and rewarded Working people are struggling The country needs to act to impact the economy People tend to judge the economy based on their perceptions of how they and people like them are doing. We can all work together to find solutions

59. Social Justice Frames Shared responsibility Strong obligation to collective good Unequal starting positions require remedy Focus on social conditions Basic benefits should be assured Community well-being supersedes individual well-being Government involvement necessary The Rockridge Institute

60. Anat Shenker-Osorio Inequality is a Barrier, not a Gap

61. Inequality as a “Barrier” Blocks people from getting resources Holds people back Sets in place obstacles for: “access to resources”, “access to opportunities”, “participating fully in the economy” Avoid inequality as gap and inequality as top/bottom: these work against helping people see the sources of unequal outcomes and building the will to address effects

62. Inequality as Vertigo

63. “An economy that has gotten off-kilter” “Excessive inequality leads to instability” It implies there’s an economic system that can be externally swayed or put off its axis It’s tangible and part of lived experience, we’ve all lost our balance

64. “... A talent for speaking differently, rather than for arguing well, is the chief instrument of cultural change...” - Richard Rorty

65. Applying the lessons...

66. Message Development What’s wrong? –We have disinvested in our children by not funding physical education. Why does it matter? –This endangers the health of the next generation. –We have a responsibility to provide children a fair chance to be strong and successful. What should be done? 1) Physical education must be part of an overall healthy education. 2) The legislature must provide adequate funds for complete education.

67. Message Development What’s wrong? –Public support for asset accumulation is most effective for those with higher incomes. Why does it matter? –Assets allow us to build the future for the next generation. –Assets provide a cushion against the crises of life and support the success of families and communities. What should be done? 1) Asset building programs that reach households with lower incomes should be supported, like IDAs. 2) Homeownership should be a policy priority – we must prevent foreclosures and support strong homeownership options.

68. Message Development What’s wrong? –We have left the food industry to determine the diet and health of our children. Why does it matter? –This endangers the health of the next generation. –We have a responsibility to provide children a fair chance to be strong and successful. What should be done? 1) Limit availability of fast food outlets. 2) Increase the availability of affordable, nutritious foods.