1. E-Commerce Presentation By Group 2

2. 貿商子電 之 景背虎雅

3. What is Yahoo! ?  “Yet Another Hierarchical Officious Oracle”  “Rude, Unsophisticated, Uncouth”

4. Overview When  1994, David Filo & Jerry Yang Why  Hobby, Global Brand, & do some Change How  Increasing B2B elements (70% U.S. Workplace)

5. History Home-brewed lists of favourite links  Too Long and Unwisely  Broke into Categories  Subcategaries  The concept borned!! Spread quickly  Traffic and enthusiatic reception  Potential Business???

6. History March, 1995… Successful Investment, e.g. Apple Com… Initial Inv  nearly $2 million Potential growth  Shop for mgn team Today… A leading Global Internet Communications, commerce, and media company.

7. Majority of Yahoo! Co-founder: Jerry Yang – Chief Yahoo, Director Develop strategies, Guide the Future David Filo – Chief Yahoo Key Technogist

8. Majority of Yahoo!  Chairman, CEO & Director  COO  CFO, Executive Vice President, Finance and Administration

9. Milestone 1994 - Yahoo! created 1995 - Yahoo! incorporated 1996 - Publicity owned company, 1 st Ad. 1997 - 5 new services & 4 new district 1998 - 13 new services & 5 new district 1999 - 13 new services & 6 new district 2000 - 13 new services & 3 new districe 2001 - 9 new services 2002 - Co-branded with SBC  Dial service

10. 貿商子電 之 務服虎雅

11. Services Commonly used –search engine –Information –Entertainment –information Management –World Yahoo!s

12. Niche market: –e.g. education, pets, health Business: –B2B e.g. (web hosting, servers, business support…) –B2C e.g. (billpay, lodging, career...) Services

13. 貿商子電 之 政財虎雅

14. Financial Report

15. Market Distribution Covered 25 cities 13 languages Good network

16. Cities which covered Asia (Hong Kong, China,India, Korea, Singapore & Taiwan) Australia & New Zealand (Australia & New Zealand ) Canada (Toronto, Montreal & Vancouver ) Europe (Denmark, France, Germany, Italy, Norway, Spain, Sweden & U.K.) Latin America (Argentina, Mexico & Brazil ) USA ( California & New York ) Current openings in Central London

17. Main Competitors Google Microsoft Network ( MSN ) Lycos AltaVista Netscape Netcenter Sina

18. Competitive advantages E-shopping Search Engines

19. E-shopping 21 Cooperators Highest in use and bowers Visitors –Yahoo 180,000, Amazon 130,000  160% Customers

20. Search Engine Yahoo is a directory Search result - High quality links & easiest

21. Search Engine Yahoo is a directory Search result - High quality links & easiest

22. 睇收謝多 會再次下