Presentation is loading. Please wait.

Presentation is loading. Please wait.

© 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Pricing Boot Camp for Subscription & Membership Sites Presented.

Published byGwenda Parker Modified over 8 years ago

Similar presentations

Presentation on theme: "© 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Pricing Boot Camp for Subscription & Membership Sites Presented."— Presentation transcript:

1 © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Pricing Boot Camp for Subscription & Membership Sites Presented by: Anne Holland Founder Subscription Site Insider Sean Donahue Editor Subscription Site Insider

2 © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

3 $34.99 vs $59.95 © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

4 Part #1. Pricing Psychology © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

5 Insider’s Rule #1 (of 7): © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

6 Rule #2. © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. $7 $70 $700 $9 $90 $900 $95 $97 $99

7 Rule #3. © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. $30s $300s $40s $400s http://www.PricingPsychology.com

8 Rule #4. © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Tiny Co. Entrepreneurs Big Co. Executives

9 Rule #5. Groups © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

10 Rule #6. © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. $200 vs $200.00 Price Tag

11 Rule #7. © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. $200 vs $200.00 -Non-discounted price -Premium Value -Savings

12 PricingPsychology.com Making your price “feel” smaller (Part 1) How you position your price is as important as the actual number. This format has been proven time and again to make your normal price seem like a great bargain. What you getValue Year's subscription to XYZ Publ.$435 Report: [title]$135 Report: [title]$95 Discount for annual conference$55 Other$60 TOTAL VALUE$780 YOU PAY ONLY$435 © 2010 Marlene Jensen, http://www.PricingPsychology.com http://www.PricingPsychology.com

13 The mention of a larger number before quoting your (lower number) price will increase the amount a consumer is willing to pay for your product. Even if the larger number has nothing to do with your price(!) Copy idea: – Because a subscription to [XYZ] includes [list key benefits], we were advised to price it at $[large number]. Instead… PricingPsychology.com Making your price “feel” smaller (Part 2) © 2010 Marlene Jensen, http://www.PricingPsychology.com http://www.PricingPsychology.com

14 Examples: © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. PRICING PSYCHOLOGY REPORT should be priced at $150 or more, given that the wisdom it contains from thousands of price- testing marketers could easily increase your profits by thousands (or hundreds of thousands!) of dollars. BUT... if you order today,, the report can be yours for just $47! © 2010 Marlene Jensen, http://www.PricingPsychology.com http://www.PricingPsychology.com “If you are selling an options trading course on video, first mention your $1 million minimum private managed accounts... your $5,000 trading advisory … and your $2,000 live seminar. By the time you get to the videos, the prospect will actually be relieved that they are only $299.” © 2010, Bob Bly http://bly.com/blog/

15 Value Reminders: © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

16 Part #2. Offers © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

17 Weekly vs Monthly © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

18 Use Monthly to Push Annual © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. $ 10 per month $120 per year $ 50 per month $120 per year

19 High to Low © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

20 Best Choice! © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

21 Pricing per Month (not Term) © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

22 Initiation Fees: © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

23 “Special” Offers © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. - $ off vs % off - Premium - Deadlines - Guarantees

24 Geo-Pricing © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

25 Part #3. Price Testing © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

26 Surveys = Fairly Worthless © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved.

27 Except With Pricing Software © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Discrete-choice conjoint software vs. conjoint analysis using “ranking form” 300-500 respondents minimum

28 A/B Price Testing © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. http://SubscriptionSiteInsider.com Included in your Insider Membership

29 Key, Pick a Goal © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. - Highest price per account - Total revenue - Most units sold possible - Longest account lifetime - Accounts that are easy to upsell/cross-sell to

30 Lessons Learned Data Sources: MarketingSherpa Case Studies This slide © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. $7 vs $9 “Profits Tripled” $59.95 vs $79.95 “Higher price won” $24 vs $29 “No Difference in Response Rates” $10 price increase boosted conversions

31 Contacts, Thanks & Q&A © 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. SeanD@SubscriptionSiteInsider.com (401) 354-7555 http://SubscriptionSiteInsider.com Included in your Insider Membership Michael McCurdy, TestingMom.com Marlene Jensen, PricingPsychology.com Bob Bly, Bly.com MarketingSherpa.com

Download ppt "© 2010 Subscription Site Insider, published by Anne Holland Ventures, Inc. All rights reserved. Pricing Boot Camp for Subscription & Membership Sites Presented."

Similar presentations

Making Money…and then having your money make money…and then having that money make money.

Making Money…and then having your money make money…and then having that money make money.
The Law of Supply vs Demand Joke Books Why when the Demand is High, the price is also high? Because if the supply is down because of the demand When.

The Law of Supply vs Demand Joke Books Why when the Demand is High, the price is also high? Because if the supply is down because of the demand When.
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
Understanding Private Loans Default Prevention. Agenda  Essential loan language  Variable rate language ♦ Types of indexes  Language for all types.

Understanding Private Loans Default Prevention. Agenda  Essential loan language  Variable rate language ♦ Types of indexes  Language for all types.
Pricing: Understanding and Capturing Customer Value

Pricing: Understanding and Capturing Customer Value
STOCK SELECTOR OPTION SELECTOR STOCK SELECTOR OPTION SELECTOR STOCK SELECTOR OPTION SELECTOR We pick the stocks…You make the money!

STOCK SELECTOR OPTION SELECTOR STOCK SELECTOR OPTION SELECTOR STOCK SELECTOR OPTION SELECTOR We pick the stocks…You make the money!
Arbitrage November 10, 2008. Arbitrage  A “riskless profit.”  The simultaneous purchase and sale of an asset in order to profit from a difference in.

Arbitrage November 10, Arbitrage  A “riskless profit.”  The simultaneous purchase and sale of an asset in order to profit from a difference in.
1 Producer Surplus When producers sell products in the market they may receive more than the amount they needed to receive to supply a unit – they receive.

1 Producer Surplus When producers sell products in the market they may receive more than the amount they needed to receive to supply a unit – they receive.
Financial Statements Economics 98 / 198 Fall 2007 Copyright 2007 Jason Lee.

Financial Statements Economics 98 / 198 Fall 2007 Copyright 2007 Jason Lee.
British Columbia Institute of Technology

British Columbia Institute of Technology
Risk Management: An Introduction to Financial Engineering

Risk Management: An Introduction to Financial Engineering
0 FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR PUBLIC DISTRIBUTION. AG Select-a-Term ® Issued by: American General Life Insurance Company: Policy Form.

0 FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR PUBLIC DISTRIBUTION. AG Select-a-Term ® Issued by: American General Life Insurance Company: Policy Form.
Stock Market Game Current Events.

Stock Market Game Current Events.
MODULE 3 THE NEXT BIG THING Lesson 3.2 Stocks, Stocks, Stocks.

MODULE 3 THE NEXT BIG THING Lesson 3.2 Stocks, Stocks, Stocks.
MBA (Finance specialisation) & MBA – Banking and Finance (Trimester) Term VI Module : – International Financial Management Unit II: Foreign Exchange Markets.

MBA (Finance specialisation) & MBA – Banking and Finance (Trimester) Term VI Module : – International Financial Management Unit II: Foreign Exchange Markets.
AMERICAN ANTIQUITIES Web Design Website Name Registration Website Design Website Hosting Website Maintenance Linking to an E-Commerce site Price Breakdown.

AMERICAN ANTIQUITIES Web Design Website Name Registration Website Design Website Hosting Website Maintenance Linking to an E-Commerce site Price Breakdown.
In this Unit We Will: Know the difference between saving and investing Be familiar with the time value of money Be able to compare investment options.

In this Unit We Will: Know the difference between saving and investing Be familiar with the time value of money Be able to compare investment options.
JCF Associates Dr Christine Fiddler, PhD John Fiddler MBA 2014.

JCF Associates Dr Christine Fiddler, PhD John Fiddler MBA 2014.
Ms. Smith  A safe and easy way to save your money.  Allows you to deposit money (add money to your account) or withdraw money (remove money from your.

Ms. Smith  A safe and easy way to save your money.  Allows you to deposit money (add money to your account) or withdraw money (remove money from your.
1 Law of Demand  Law of Demand  People do less of what they want to do as the cost of doing it rises  Recall the Cost-Benefit Principle  Pursue an.

1 Law of Demand  Law of Demand  People do less of what they want to do as the cost of doing it rises  Recall the Cost-Benefit Principle  Pursue an.

Similar presentations

Ads by Google