1. Understand the role of business in the global economy.
Essential Standard 1.00
Understand the role of business in the global economy.

2. Understand economic conditions
Objective 1.02
Understand economic conditions

3. Topics
Measuring economic activities
Classifying economic conditions

4. Measuring Economic Activities

5. Measuring Economic Activities Gross Domestic Product (GDP)
GDP: a country’s total dollar value of all final goods and services produced in one year.
Most commonly used measure to determine a country’s overall economic growth Growth in GDP
Major categories included in GDP
Consumer spending: for food, clothing, housing, other consumer items
Business spending: for buildings, equipment, inventory
Government spending: for employee pay, and to purchase supplies and other goods and services
Exports & imports:
Exports out of the country (minus) Imports into the country
GDP is the highly used measurement to determine a country’s overall economic output. GDP is a country’s total dollar value of all final goods and services produced in one year.

6. GDP per capita GDP per capita = output per person
Total Population of the Country

7. Measuring Economic Activities Labor Activities
Unemployment rate: includes the people of the labor force that are not working, but are willing to work, are looking for work, but can’t find a job.
Productivity means …The production output in relation to a unit of input (by a worker.) Gains in Productivity Result in Record Output
What can contribute to employees increasing their production?
Equipment, technology, training, management
Unemployment rate includes the people of the labor force that are unemployed.
Productivity: Answers will vary. The core responses should include equipment, technology, training, and management.

8. Measuring Economic Activities Labor Activities
U.S. 12/10 rate=9.4%
represents over 14,500,000 people
North Carolina’s 12/10 rate=9.8%
North Carolina’s 07/10 rate=9.8%
U.S. lowest: North Dakota 3.8%
Lowest area unemployment: Lincoln, Nebraska 3.5%
U.S. highest: Nevada 14.5%
Highest area unemployment: El Centro, CA 28.3%
Raleigh/Cary rate=7.8%
07/10=8.4%
Current highest NC is Rocky Mt.=12.6%
Unemployment rate includes the people of the labor force that are unemployed.
Productivity: Answers will vary. The core responses should include equipment, technology, training, and management.

9. Measuring Economic Activities Consumer Spending
Measurements of consumer spending:
Personal Income: includes the total wages and salaries plus investment income and government payments to individuals.
Retail Sales: sales of durable and non durable goods and services purchased by consumers (autos, building materials, furniture, gas, $ spent at restaurants, etc)
Personal income includes the total wages and salaries plus investment income and government payments to individuals.
Retail Sales include the sales of goods and services purchased to indicate the spending patterns

10. Measuring Economic Activities Investment (for the future)
The money used for capital projects (land, buildings, equipment, research) comes from three main sources:
Personal savings:
People and businesses deposit money in bank savings accounts. Banks then lend this money to businesses which use the borrowed money to buy equipment or products for their businesses.
Savers, in turn, earn interest on money used by companies and other individuals.
What happens if people don’t save??
Businesses use money deposited in personal saving accounts to buy equipment or products for their businesses. Savers earn interest on money used by companies and other individuals.
Higher earnings for businesses increases their value, which causes a demand for people wanting to buy the businesses stock.
The bond market make available for businesses and government to borrow money. Bondholders earn interest on money loaned to businesses and government.

11. Measuring Economic Activities Investment (for the future)
The money used for capital projects (land, buildings, equipment, research) comes from three main sources:
The stock market:
Stock represents ownership in a company. If a company wants to expand, it can sell stock to raise money.
Higher earnings for businesses increases their value, which causes a demand for people wanting to buy the businesses stock.
Businesses use money deposited in personal saving accounts to buy equipment or products for their businesses. Savers earn interest on money used by companies and other individuals.
Higher earnings for businesses increases their value, which causes a demand for people wanting to buy the businesses stock.
The bond market make available for businesses and government to borrow money. Bondholders earn interest on money loaned to businesses and government.

12. Measuring Economic Activities Investment (for the future)
The money used for capital projects (land, buildings, equipment, research) comes from three main sources:
The bond market:
Bonds represent debt for a company. If a company wants to expand, it can sell bonds to raise money.
Bondholders purchase the bonds, and earn interest on the money they have loaned to businesses and the government.
Eventually, the company pays the bondholders back their money, with interest.
Businesses use money deposited in personal saving accounts to buy equipment or products for their businesses. Savers earn interest on money used by companies and other individuals.
Higher earnings for businesses increases their value, which causes a demand for people wanting to buy the businesses stock.
The bond market make available for businesses and government to borrow money. Bondholders earn interest on money loaned to businesses and government.

13. Borrowing Activities …
By Governments: If governments want to spend more than they brings in through taxes and fees, they may have to borrow money. This overspending is known as a budget deficit. U.S. National Debt
Companies may borrow money to start up or expand. Using borrowed funds efficiently can result in an increase in sales and profits.
Governments borrow money to finance projects like schools, public highways, and parks. If the government spend more money than it collects, then a budget deficit is resulted.
Companies may borrow money to start up or expand. Using borrowed fund efficiently can result in an increase in sales and profits.

14. Measuring Economic Activities
GDP Per capita
GDP
Labor Activities
Consumer Spending
Investment Activities
Borrowing Activities

15. Classification of
Economic Conditions

16. PROSPERITY RECESSION RECOVERY DEPRESSION PROSPERITY RECESSION
Situation
PROSPERITY
RECESSION
DEPRESSION
RECOVERY
Employment trend
Labor: People who want to work are working; unemployment low
Wages: Good
Unemployment increases as workers are laid off.
Prolonged period of high unemployment
Unemployment decreases companies begin to rehire workers
Supply and demand of goods and services trend/GDP
GDP: Increasing
Consumer Demand: Increasing
Demand decreases as people lose jobs;
GDP: growth slows for 2 or more quarters
Demand for products and services is very weak; GDP falls rapidly
Demand increases; GDP begins to rise
Possible actions of businesses
Profits strong as is production
Companies hiring & expanding (Macy’s may open more stores)
Businesses decrease production as demand decre ases; profits suffer Businesses may strategize on ways to stimulate demand for goods & services
Business failures and closings increase; companies make changes (such as moving employees from full time to part time to decrease hours and reduce benefits) just to stay open
Businesses begin rehiring and increasing production; companies may again begin recruiting efforts at colleges
PROSPERITY
RECESSION
RECOVERY
DEPRESSION

17. Over a three-year period, how has the1 2 3
Income
Income percent change from year 1
$36,000
n/a
$38,000
5.6%
$21,000
-42%
Gallon of milk cost
Gallon of milk cost percent change from year 1
$2.49
$2.99
20%
$3.19
28%
Over a three-year period, how has the
income been impacted by the
cost of a gallon of milk?
Year two income increased as well as the cost of a gallon of milk during years two and three; but the income did not keep up with the rate of increases of the cost of a gallon of milk. Therefore the buying power for this income for years three was decreased.

18. Consumer Prices Inflation Causes of inflation
Consumer Price Index (CPI)
Deflation
Causes of deflation
During an inflation, the demand for products and services exceeds the supply, which may cause an increase in prices.
During deflation, the prices of products and services are lowered, but people have less money for purchases.

19. Measuring Economic Activity
Inflation.
The rapid rise in prices caused by an inadequate supply of goods and services.
Total demand exceeds total supply.
Dollars are plentiful, so their value declines and prices increase
The result is a decline in purchasing power; A dollar does not buy as much as it did before inflation.
Retirees and individuals on a fixed income are financially hurt the most because their income buys less.

21. Benefits of Inflation
Economists suggest that an inflation rate of 2-3% is healthy for the economy.
Wages rise more slowly than prices.
Producers make more profit and can hire more workers.
Unemployment is lower.
Newly employed workers spend more money and stimulate the economy.
The United States usually has mild to moderate inflation.

22. Disadvantages of Inflation
If you do not keep up with inflation, consumers will have a lower standard of living.
Inflation most affects people on a fixed income, retirees and the unemployed.
Most workers are affected when inflation is at a moderate level.

23. Disadvantages of Inflation
Increasing inflation reduces the consumers' ability to buy goods and services.
Money does not buy as much (the value of the dollar goes down).
Consumers will purchase only necessary goods.
Consumers will have to cut back on their spending

24. Disadvantages of Inflation
Inflation occurs when there is too much money in the economy.
The government raises interest rates to take money out of the economy.
Rising interest rates discourage consumers and businesses from borrowing money.
Sales of durable goods fall.
Consumers "make do" with current homes, cars, etc.
Business owners do not borrow to expand.

25. Disadvantages of Inflation
Workers ask for higher wages; businesses raise prices to pay for the increases.
As consumers stop spending, business sales fall and owners must cut back.
Some businesses have to layoff workers
People who lose their jobs will be able to buy fewer goods and services
Careful financial management is crucial in dealing with inflation.

26. Disadvantages of Inflation
Careful budgeting helps consumers cope with limited economic resources.
Wise decision-making is also necessary to combat the effects of inflation.
Comparison shopping, not impulse buying.
Change lifestyle as needed.
Savings and investments must keep up with or ahead of inflation so that the money saved does not lose value.

27. Measuring Economic Activity
Consumer Price Index (CPI).
A measure of the average change over time in the prices paid by urban consumers for a market basket of 400 consumer goods and services:
Food and beverage.
Housing.
Apparel.
Transportation.
Medical Care.
Education.

28. Measuring Economic Activity
Deflation:
A decrease in the volume, or amount, of currency so that there is less currency available for goods and services within a free market; this tends to force market prices lower.
Deflation occurs when too few dollars are chasing too many goods. Scarce dollars are worth more, so prices go down.

29. What is the primary purpose of each?
Interest Rates
Types:
Prime rate
Discount rate
T-bill rate
Treasury bond rate
Mortgage rate
Corporate bond rate
Certificate of deposit rate
What is the primary purpose of each?
Prime rate is usually made available to banks’ best customers.
Discount rate is offered by the federal reserve to financial institutions for loans.
T-bill rate is the yield for short-term (13 weeks) government debt.
Treasury bond rate is the yield for long-term government debt.
Mortgage rate is the amount borrowers pay for home loans.
Corporate bond rate is the cost of loans for large US corporations.
Certificate of deposit rate paid for deposits for a period of time ( 6, 12, or 18 months).
Higher interest rates for businesses usually mean higher business cost.
How do interest rates impact businesses? 29

30. Prime Rate
The interest rate charged by banks to their most creditworthy customers (usually the most prominent and stable business customers).
The rate is almost always the same amongst major banks.
Adjustments to the prime rate are made by banks at the same time
The prime rate does not adjust on any regular basis. 
The Prime Rate is usually adjusted at the same time and in correlation to the adjustments of the Fed Funds Rate. 

31. Discount Rate
The interest rate charged to commercial banks and other depository institutions
On loans they receive from their regional Federal Reserve Bank's lending facility
Under the primary credit program, loans are extended for a very short term (usually overnight)

32. T-bill Rate A short-term debt obligation backed by the U.S. government
Maturity of less than one year
Sold in denominations of $1,000
Maximum purchase of $5 million
Commonly have maturities of one month (four weeks), three months (13 weeks) or six months (26 weeks).

33. Treasury Bond (T-Bond) Rate
A marketable, fixed-interest U.S. government debt security
Maturity of more than 10 years
Make interest payments semi-annually
The income that holders receive is only taxed at the federal level

34. Treasury Bond (T-Bond) Rate
Issued with a minimum denomination of $1,000
Sold through auction

35. Mortgage rate
Interest rate on a loan secured by a mortgage on a property
A Mortgage is a debt instrument that is secured by the collateral of specified real estate property
Borrower is obliged to pay back with a predetermined set of payments

36. Corporate Bond Rate
A debt security issued by a corporation and sold to investors
The backing for the bond is usually the payment ability of the company
typically money to be earned from future operations
Considered higher risk than government bonds

37. Corporate Bond Rate
Interest rates are almost always higher, even for top-flight credit quality companies. 
Issued in blocks of $1,000 in par value
A major source of capital for many businesses

38. Certificate of Deposit Rate
A savings certificate entitling the bearer to receive interest.
Bears a maturity date
A specified fixed interest rate
Can be issued in any denomination
Generally issued by commercial banks
Insured by the FDIC
Ranges from one month to five years.

39. Certificate of Deposit Rate
It is a time deposit that restricts holders from withdrawing funds on demand.
It is still possible to withdraw the money, this action will often incur a penalty.